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Home  > Computers and Information Technology  >  Networking  >  Hardware

Managed Network Services: Global Opportunity to 2012 (Strategic Focus)


Published Date: May 2008
Published By: Datamonitor
Order Code: R313-32991
 
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Overview
Catalyst
Summary
Key Messages
Historical market drivers persist, yet new factors are stimulating demand for MNS
The mix of MNS revenues is changing
Value-added network services are key to capturing market share
A business case for MNS must be made
Emerging competitive threats are looming
MNS providers are missing vertical opportunities
Service contracts should function like management tools for customers
Table of tables
Market Opportunity
Heavier network traffic and skills shortages are among persistent historical market drivers
Defining managed network services
Network traffic and complexity continues to grow and drive MNS demand
Customers continue to seek to focus on their core business priorities
The pool of available networking expertise is shrinking
New drivers are stimulating the market
Increased globalization and trends in outsourcing are propelling MNS demand
Web 2.0, email and online business applications are straining corporate networks
Future proofing is a priority
Control and cost issues are inhibiting MNS adoption
The do-it-yourself (DIY) approach persists but is becoming less viable
Customers want both managed services and control
Cost is still an issue, particularly in the mid-market
The adoption of value-added services is hindered by legacy customer networks
The mix of MNS revenues is changing
VoIP revenue is growing, although not yet a mainstay
Revenue growth for mobile voice and data managed services is robust
Internet DSL services are commoditized
IP VPN and Ethernet drive WAN/data managed services revenue
Applications services will boost MNS provider revenues
Technology Evolution
WAN and LAN services are poised for growth
Core WAN technologies will remain the revenue staple
There is a vast, untapped market for managed LAN services
Value-added network services will capture market share
Demand for network security is surging
Customers face new security threats
Providers are giving customers more network security visibility
Network security will be simplified in next-generation networks
Application optimization and dynamic bandwidth are in demand
Application optimization can dramatically boost performance
Dynamic bandwidth services are becoming more sophisticated
Network bottlenecks are a growing concern
Unified communication and collaboration will drive app optimization demand
Customers are curious about UCC but most cannot accommodate end-to-end deployments
Customer Impact: forging a business case for NETWORK SERVICES
The migration to IP-based networks will be gradual
A business case for MNS must be made
Customers are reticent to invest in MNS
Customers want the latest services yet balk at higher service costs
MNS providers need to balance customization with standardization
Customers want seamless global coverage
Competitive Landscape
The competitive landscape is complex and co-dependent
In-house IT remains the chief competitor
More consolidation in the MNS market is likely
Telecommunications companies have a global opportunity
Large system integrators are positioned to capture application services share
Independent MNS providers are a growing competitive force
Equipment vendors will equip independent providers with new SMB tools
Equipment vendors are ripe to exploit the SMB market
Cisco does not rival MNS providers in the traditional sense
Emerging competitive threats are looming
Web-based MNS providers may compete against all MNS providers
Low-cost outsourcers are nibbling at the MNS market share
Independent providers and telecoms are leading the MNS market
Go to Market
MNS providers are missing vertical opportunities
Retail is a booming MNS vertical
Some verticals are more cost conscious than others
Opportunities exist to target specific geographies
Mobile networking needs vary by region
The mid-market is an open playing field
Regulations and skills shortages are driving demand
Mid-sized businesses want but can't afford customization
A sales pitch for each decision-making department is required
Find the buyer and tailor the message
Service level agreements should function more like management tools
Recommendations
Providers should focus on value-added MNS offerings
Build a business case for network services
Customize services judiciously and balance them with standardized services
Target verticals by tailoring service offerings, partnerships and marketing
Tailor sales pitches for several decision makers
Work with marketing on fine-tuning service agreements
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Customers' general propensity to outsource will increase within two years
Table 2: VoIP is the only fixed line managed service that will grow in revenues in five years
Table 3: Mobile voice and data managed services will grow steadily through 2012
Table 4: DSL services are the largest revenue opportunity among Internet managed services
Table 5: IP VPN will lead WAN/data managed services revenue for the next five years
Table 6: Application services revenue will continue to dominate hosting business
Table 7: Enterprise security services are a growing global opportunity
List of Figures
Figure 1: Customers' general propensity to outsource will increase within two years
Figure 2: The importance of price in choosing an IT services provider is universal
Figure 3: VoIP is the only fixed line managed service that will grow in revenues in five years
Figure 4: Mobile voice and data managed services will grow steadily through 2012
Figure 5: DSL services are the largest revenue opportunity among Internet managed services
Figure 6: IP VPN will lead WAN/data managed services revenue for the next five years
Figure 7: Application services revenue will continue to dominate hosting business
Figure 8: The greatest opportunity to gain market share lies with value-added services
Figure 9: Enterprise security services are a growing global opportunity
Figure 10: Security deployments are among enterprises' largest IT projects
Figure 11: Customers see no clear principal benefit of UCC
Figure 12: Customers recognize a lack of infrastructure readiness is inhibiting UCC adoption
Figure 13: Customers are gradually moving toward IP-based networks
Figure 14: Customers are most likely to use their in-house team for IT needs
Figure 15: Telecoms must extend their global reach to capture more market share
Figure 16: System integrators will benefit from a global and applications-rich heritage
Figure 17: Cisco dominates the mindshare of leading voice/data convergence vendors
Figure 18: Independent MNS providers are poised to garner more SMB market share
Figure 19: Equipment vendors have an untapped SMB opportunity
Figure 20: Managed network services decision matrix
Figure 21: IT purchases involve multiple decision makers

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