Micropayments: Turning Nickels and Dimes into Profits: Industry Research Report

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Micropayments: Turning Nickels and Dimes into Profits

Published Date: April 2007

Published By: TowerGroup

Page Count: 11

Order Code: R301-1269

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TowerGroup Take-Aways
Report Coverage
Background: Exhibit 1 US Small Consumer Purchases by Payment Type (2006); Exhibit 2 US Micropayments by Purchase Type (2006)
State of the Micropayments Market Segment
Listening to the Customer
Controlling Choices at the Point of Sale: Exhibit 3 Sample Merchant Interchange Pricing Methods by Payment Option (2007)
New Marketing Channels for Micropayments: Exhibit 4 US Users of Internet Services by Age Group (2005)
New Payment Providers in the Market
Point-of-Sale Developments: Exhibit 5 Typical US Consumer's Monthly Offline Cash Purchases by Type (2006)
Convenience for Customers Where They Shop: Exhibit 6 US Average Monthly Credit Card and Debit Card Transactions With and Without Micropayments (2006)
Consumers' Preferred Payment Methods for Small Everyday Purchases: Exhibit 7 US Consumers' Willingness to Use a Debit or Credit Card for Small Purchases by Type (2006)
Pricing Incentives and Rules Changes
Wireless Providers as Competitors at the Point of Sale
Summary

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