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Home  > Computers and Information Technology  >  Software  >  CRM & Customer Service

The Middle East - Bringing The Vendors To The Contact Center Mountain (Review Report)


Published Date: November 2007
Published By: Datamonitor
Page Count: 40
Order Code: R313-27666
 
DescriptionTable of ContentsSearch Inside
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Overview
Catalyst
Summary
Executive Summary
Introduction
The Middle East - Cash Rich, Services Poor (Market Focus)
How to profit from contact centers in the Middle East (Strategy Focus)
Middle Eastern contact center technology insight (Technology Focus)
Table of Contents
Table of figures
Table of tables
The Middle East - Cash Rich, Services Poor (Market Focus)
The spread of a global economy represents a strong growth opportunity for vendors
Various industries and geographies are influential in the customer interaction industry
Liberalization of financial services has led to a proliferation of activity in the region governed by Islamic law
The communications industry is rapidly transforming the Middle East
Hospitality and travel present the biggest growth opportunity and the biggest challenge for vendors
The United Arab Emirates, Egypt and the Kingdom of Saudi Arabia are the geographical markets to target
Middle Eastern governments are offering lucrative incentives to attract FDI
Infrastructure projects have primed the region for network build
The Middle East can act as an entry point to the larger Asian markets
How to profit from contact centers in the Middle East (Strategy Focus)
Reform in the Middle East leads to opportunities for vendors but challenges lie ahead
Early reform in the Middle East's telecoms industry shows companies how to replicate western customer service strategies
Governments seek foreign investment as the region stabilizes
Localization of products and services
Not all technology is accepted
Deploying inconstant market strategies to the contact center can affect presence in the Middle East
Multi-nationals and vendors need to have an appropriate governance structure
Middle Eastern contact centers demand high-end solutions and professional services
High-end contact center solutions are profitable to vendors operating in the Middle East
Professional services can be a sweet spot if vendors illustrate how contact centers make a profit for firms
Knowledge and skills shortage in some countries has an impact on delivery of contact center projects
Vendors need to open up training centers to address sustainability
Contact center vendors should explore partnerships with bands and regional system integrators
Traditional SI partnerships are significant when engaging with international and domestic enterprises
New channel relationships need to be forged to sell contact centers to local companies
Channel incentivization in the Middle East can not operate on the same lines as in the West
Foreign investment regulations and restrictions may hamper success in some countries
Middle Eastern contact center technology insight (Technology Focus)
There is room for non-traditional call center technology in Middle Eastern sites
SMS is a ubiquitous channel for enterprises and has the potential to strengthen revenues for vendors
Email is the next channel to gain traction in the Middle East
Outbound capabilities open communication channels for commercially orientated customer care
Video contact centers are attractive but not all enterprises are likely to adopt this solution
Workforce optimization applications will gain traction in the Middle East
Vendors must educate end users about the competitive opportunities provided by better customer service
IVR use has increased but may not be successful if cultural sensitivities cannot be resolved
IVR will grow in the Middle East - vendors will need to price accordingly to benefit from this situation
Middle Eastern enterprises will pay top dollar for a top notch solution
A groundswell in system convergence will impact contact centers
Silos in the organization breed inconsistent customer information
Vendors need to introduce and enhance consulting services in the Middle East
The 'switch independent' debate is not occurring in the Middle East
Actions
Vendors need to be aware of the religious laws governing the financial services industry
Lucrative incentives are available for vendors to invest in this region
The Middle East is modernizing but on its own terms
The mobile sector has the potential to ring much revenue into vendors' cash registers
Western customer service strategies are being adopted - vendors use this experience to sell to this region
There is an appetite for high-end solutions - but which ones will be important to the enterprise?
Skills shortages can be mitigated by opening of training centers
The Middle East prides itself on its personal relationships - vendors will find real success with customer referrals
Understanding business and technology is critical to execute a reliable contact center
Vendors should not be fooled into thinking that the Middle East will adopt multi-channels
APPENDIX
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Spending on contact center technology in the Middle East, 2005 - 2010
Table 2: APs in the Middle East, 2006 - 2012
List of Figures
Figure 1: GDP indicates strong growth but per captia GDP is low
Figure 2: Spending on contact center technology in the Middle East, 2005 - 2010 ($m)
Figure 3: APs in the Middle East, 2006 - 2012
Figure 4: Particular contact center solutions will be alluring to communications providers in the Middle East
Figure 5: Foreign direct investment has risen in several Middle Eastern countries.
Figure 6: An email flow in the contact center if using an automatic response unit

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