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Home > Computers and Information Technology > Software > CRM & Customer Service
The Middle East - Bringing The Vendors To The Contact Center Mountain (Review Report)
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| Published Date:
November 2007
Published By:
Datamonitor
Page Count:
40
Order Code:
R313-27666
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- Overview
- Catalyst
- Summary
- Executive Summary
- Introduction
- The Middle East - Cash Rich, Services Poor (Market Focus)
- How to profit from contact centers in the Middle East (Strategy Focus)
- Middle Eastern contact center technology insight (Technology Focus)
- Table of Contents
- Table of figures
- Table of tables
- The Middle East - Cash Rich, Services Poor (Market Focus)
- The spread of a global economy represents a strong growth opportunity for vendors
- Various industries and geographies are influential in the customer interaction industry
- Liberalization of financial services has led to a proliferation of activity in the region governed by Islamic law
- The communications industry is rapidly transforming the Middle East
- Hospitality and travel present the biggest growth opportunity and the biggest challenge for vendors
- The United Arab Emirates, Egypt and the Kingdom of Saudi Arabia are the geographical markets to target
- Middle Eastern governments are offering lucrative incentives to attract FDI
- Infrastructure projects have primed the region for network build
- The Middle East can act as an entry point to the larger Asian markets
- How to profit from contact centers in the Middle East (Strategy Focus)
- Reform in the Middle East leads to opportunities for vendors but challenges lie ahead
- Early reform in the Middle East's telecoms industry shows companies how to replicate western customer service strategies
- Governments seek foreign investment as the region stabilizes
- Localization of products and services
- Not all technology is accepted
- Deploying inconstant market strategies to the contact center can affect presence in the Middle East
- Multi-nationals and vendors need to have an appropriate governance structure
- Middle Eastern contact centers demand high-end solutions and professional services
- High-end contact center solutions are profitable to vendors operating in the Middle East
- Professional services can be a sweet spot if vendors illustrate how contact centers make a profit for firms
- Knowledge and skills shortage in some countries has an impact on delivery of contact center projects
- Vendors need to open up training centers to address sustainability
- Contact center vendors should explore partnerships with bands and regional system integrators
- Traditional SI partnerships are significant when engaging with international and domestic enterprises
- New channel relationships need to be forged to sell contact centers to local companies
- Channel incentivization in the Middle East can not operate on the same lines as in the West
- Foreign investment regulations and restrictions may hamper success in some countries
- Middle Eastern contact center technology insight (Technology Focus)
- There is room for non-traditional call center technology in Middle Eastern sites
- SMS is a ubiquitous channel for enterprises and has the potential to strengthen revenues for vendors
- Email is the next channel to gain traction in the Middle East
- Outbound capabilities open communication channels for commercially orientated customer care
- Video contact centers are attractive but not all enterprises are likely to adopt this solution
- Workforce optimization applications will gain traction in the Middle East
- Vendors must educate end users about the competitive opportunities provided by better customer service
- IVR use has increased but may not be successful if cultural sensitivities cannot be resolved
- IVR will grow in the Middle East - vendors will need to price accordingly to benefit from this situation
- Middle Eastern enterprises will pay top dollar for a top notch solution
- A groundswell in system convergence will impact contact centers
- Silos in the organization breed inconsistent customer information
- Vendors need to introduce and enhance consulting services in the Middle East
- The 'switch independent' debate is not occurring in the Middle East
- Actions
- Vendors need to be aware of the religious laws governing the financial services industry
- Lucrative incentives are available for vendors to invest in this region
- The Middle East is modernizing but on its own terms
- The mobile sector has the potential to ring much revenue into vendors' cash registers
- Western customer service strategies are being adopted - vendors use this experience to sell to this region
- There is an appetite for high-end solutions - but which ones will be important to the enterprise?
- Skills shortages can be mitigated by opening of training centers
- The Middle East prides itself on its personal relationships - vendors will find real success with customer referrals
- Understanding business and technology is critical to execute a reliable contact center
- Vendors should not be fooled into thinking that the Middle East will adopt multi-channels
- APPENDIX
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Spending on contact center technology in the Middle East, 2005 - 2010
- Table 2: APs in the Middle East, 2006 - 2012
- List of Figures
- Figure 1: GDP indicates strong growth but per captia GDP is low
- Figure 2: Spending on contact center technology in the Middle East, 2005 - 2010 ($m)
- Figure 3: APs in the Middle East, 2006 - 2012
- Figure 4: Particular contact center solutions will be alluring to communications providers in the Middle East
- Figure 5: Foreign direct investment has risen in several Middle Eastern countries.
- Figure 6: An email flow in the contact center if using an automatic response unit
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