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Home  > Food and Beverage  >  Beverage  >  Dairy & Non-Dairy

Milk and Cream - UK

Published Date: May 2008
Published By: Mintel International Group Ltd.
Page Count: 123
Order Code: R560-3306
 
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Issues in the Market
Definitions
Four key points
Abbreviations


Market in Brief
A commodity past
Manufacturers need to talk the game up better
The original super food
Price rises set to continue


Internal Market Environment
Key points
Price rises
Rising costs across the board
Figure 1: UK milk farm gate prices, 2006-08
The China challenge
Consumer drivers
A healthy response
Figure 2: Agreement with selected lifestyle statements, 2003-07
Natural benefits
Figure 3: Nutritional benefits of milk, 2007
Mixed messages
Functional milk
Soya and dairy-free alternatives
A niche alternative
Figure 4: Agreement with selected lifestyle statements, 2003-07
Organic


Broader Market Environment
Key points
Changing occasions
Tea
Figure 5: Consumption of standard tea in the last 12 months, 2003-07
Coffee
Figure 6: Consumption of coffee in the last 12 months, 2003-07
Breakfast cereals
Figure 7: Consumption of breakfast cereals in the last 12 months, 2003-07
Hot chocolate
Figure 8: Frequency of consumption of milk drinks (including chocolate and cocoa), 2003-07
Home-baking scratch cooking
Figure 9: Agreement with selected lifestyle statements, 2003-07
Demographic changes
Figure 10: Effect of the changing make-up in demographics of the UK population on the market for milk, 2007
Other issues
Regulatory issues
Introduction of 1% & 2% milk
Farmers going out of business
Figure 11: Number of UK dairy producers, 2002-07


Competitive Context
Key points
Figure 12: Competitive market for milk and flavoured milk, 2007
Ever-successful yogurt
Smoothies
Tea
Coffee
Sports and energy drinks
Milk at school


Who’s Innovating?
Key points
Tutti frutti flavours
Children’s Choice
Functional flourish
Packaging goes eco
Longlife extends
Sports support
Provenance powered
Boosting flavour


Market Value and Forecast
Key points
Milk still matters
Figure 13: UK retail sales of liquid white milk, liquid flavoured milk and cream, 2003-08
Figure 14: UK retail sales of milk, by sector, by volume, 2003-07
Precarious times for producers
Figure 15: UK retail sales of liquid white milk, 2003-08
A flavour hit
Figure 16: UK retail sales of ready-to-drink liquid flavoured milk, 2003-08
Indulgence saves the day for cream
Figure 17: UK retail sales of cream, 2003-08
The future and forecast
Healthy growth set to continue
Figure 18: Historic & Forecast of retail sales of liquid white milk, liquid flavoured milk and cream, 2003-13
Demographic changes to promote growth
Higher growth potential for flavoured milk
Figure 19: Historic and Forecast of retail sales of liquid white milk, 2003-13
Figure 20: Forecast of retail sales of liquid flavoured milk, 2003-13
Figure 21: Forecast of retail sales of cream, 2003-13
Factors used in the forecast


Segment Performance
Key points
Skimmed wins!
Figure 22: UK retail sales of liquid milk, by fat content, 2003-07
A raw debate
Figure 23: UK retail sales of white liquid milk, by process type, 2003-07
Small and perfectly formed
Figure 24: UK volume retail sales of white liquid milk, by packaging type and size, 2003-07
UHT goes big
Figure 25: UK retail value sales of white liquid milk, by sector, 2003-07
Unconventional consumers
So-ya good
Figure 26: UK volume retail sales of soya ‘milk’, by segment, 2003-07
Ready-to-drink flavoured milk
Flavourful milk
Figure 27: UK retail sales of ready-to-drink flavoured milk, by lifespan, flavour and pack type, 2003-07
Flavoured milk
Figure 28: UK sales of flavoured milk and modifiers, by sector, 2003-07
Creamy plateaus
Figure 29: UK retail sales of cream, by segment, 2003-07
Figure 30: UK volume retail sales of cream, by segment, 2003-07
A lighter option
Figure 31: UK value retail sales of cream, by segment, 2003-07


Market Share
Key points
Arla tops production
Figure 32: Manufacturer volume shares for liquid white milk, 2003-07
Retailer relationships
Brand-building pioneers
Figure 33: Brand share in the milk market, 2006-07
Milk craven-ings
A healthy future
Flavours in favour
Figure 34: Brand share of flavoured milk drinks, 2006-07


Product Positioning
Key points
The white commodity
Figure 35: Price of liquid milk, £ per litre, April 2008
The cream debate
Figure 36: Price of cream from price check, £ per 100 grams, April 2008
Brands win in flavour
Figure 37: Prices of flavoured milk from price check, £ per litre, April 2008


Companies and Products
Brand map
Figure 38: Company, brand, product map of the UK milk market, 2007
Company profiles
Arla Foods UK Plc
Dairy Crest
Dairy Farmers of Britain
First Milk
Graham’s Dairies
Lactalis McLelland
Milk Link
Rachel’s Organic
Robert Wiseman Dairies Ltd
Unilever
Flavoured milk and milk modifiers
The Silver Spoon Company
Britvic Plc
Campina Group
Mars UK Ltd
My Goodness Ltd
Nestlé
Dairy alternatives
Alpro
So Good International
Industry bodies
Dairy Co
The Dairy Council
Farmers For Action (FFA)
National Farmers’ Union (NFU)
Dairy UK


Brand Communication and Promotion
Key points
Figure 39: Main monitored media spend, 2003-07
A diluted market
Spend increases as the importance of brands grows
Figure 40: Main monitored media spend on milk, by company, 2005-07
Golden opportunity


Channels to Market
Key points
The death of doorstop
Figure 41: Sales of white milk, by outlet type, 2002-07
Flavour-full
Figure 42: Sales of liquid flavoured milk, by outlet type, 2003-07
Cream goes multiple
Figure 43: Sales of cream, by outlet type, 2003-07


Milk Types - Usage: What do Consumers Drink?
Key points
Figure 44: Types of milk used or drunk, by detailed demographics, February-March 2008
A thinner future
Full fat fans
Figure 45: Usage of full fat milk by age, region and presence of children in household, February-March 2008
The emerging sectors - organic and soya
Milk type repertoire
Figure 46: Number of types of milk drunk/used*, February-March 2008
One love
Figure 47: Consumer profile of those who drink/use* three or more types of milk**, February-March 2008
Encouraging a repertoire approach


Children’s and Young Adults Drinking Habits
Healthy habits
Figure 48: Drinks drunk by 11-25-year-olds once a week, March 2008
A juicy journey
Smoothies
Penetration of flavoured milk drops away with age
Milk’s about the young
Figure 49: 7-14s who drink flavoured milk drinks, by demographic sub-group, 2007
Light usage dominates
Figure 50: Amount of flavoured milk drinks consumed in last week, who buys and where drunk most, 2003-07
A fresh start to the day
A girl problem
Figure 51: 11-14s who regularly have milk at breakfast, by demographic sub-group, 2007


Attitudes Towards Soya Milk
Key points
Figure 57: Attitudes towards soya milk, February-March 2008
Taste is the primary barrier to purchase


Appendix - Internal Market Environment
3 A Day
Figure 58: Agreement with the statement ‘I like to try out new food products’, by demographic sub-group, 2007
Figure 59: Agreement with selected lifestyle statements, by demographic sub-group, 2007
Figure 60: Agreement with selected lifestyle statements, by demographic sub-group, 2007
Figure 61: Agreement with selected lifestyle statements, by demographic sub-group, 2007


Appendix - Broader Market Environment
All coffee
Figure 62: Consumption of fresh ground or instant coffee in the last 12 months, by demographic sub-group, 2007
Standard tea
Figure 63: Consumption of standard tea* in the last 12 months, by demographic sub-group, 2007
Cold breakfast cereals
Figure 64: Consumption of cold breakfast cereals in the last 12 months, by demographic sub-group, 2007
Hot breakfast cereals
Figure 65: Consumption of hot breakfast cereals in the last 12 months, by demographic sub-group, 2007


Appendix - Milk Types - Usage: What do Consumers Drink?
Milk types drunk
Figure 66: Types of milk used or drunk, by detailed demographics, February-March 2008
Figure 67: Types of milk used or drunk, by detailed demographics, February-March 2008
Milk types - repertoire analysis
Figure 68: Number of types of milk drunk/used, by demographics, 2008
Repertoire by attitudes towards health and lifestyle
Figure 69: Number of types of milk drunk/used, by attitudes towards health and lifestyle, 2008
Repertoire by type
Figure 70: Number of types of milk drunk/used, by types, 2008 (column %)


Appendix - Children’s and Young Adults Drinking Habits
Figure 71: Drinks consumed by 11-25-year-olds once a week, March 2008
Figure 72: Drinks consumed by 11-25-year-olds once a week, March 2008
Figure 73: Drinks consumed by 11-25-year-olds once a week, March 2008


Appendix - Attitudes to Soya Milk
Figure 81: Attitudes to soya milk, by detailed demographics, February-March 2008
Figure 82: Attitudes to soya milk, by detailed demographics, February-March 2008
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