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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Mobile Advertising Business Models
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| Published Date:
March 2008
Published By:
In-Stat
Page Count:
36
Order Code:
R97-3089
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- Executive Summary
- Introduction—The Reality of Mobile Advertising
- Definitions and Scope of this Research
- New Media: Online and Search Advertising
- Banner Advertising
- Search Advertising
- The Newer Medium: Mobile
- Bringing the Lessons of Online Advertising to Mobile
- Measuring Audience and Reach
- The Call to Action
- Mobile Advertising vs. Other Advertising Media
- Advantages of Mobile Advertising
- Disadvantages of Mobile Advertising
- Improving Environment for Mobile Advertising
- Mobile Advertising Business Models
- Types of Mobile Advertisements
- Message Advertisements
- Banner and Display
- In-Application
- Video
- Opportunities, Expectations, and Hype
- Advertising-Supported Cellular Service
- Location-Aware Search (Proximity Search)
- Practitioners and Initiatives
- Banner and Display Ads
- AdMob
- Third Screen Media
- Mobile Posse
- Search Ads
- JumpTap
- Google
- Yahoo
- Ad-Supported Services
- Virgin’s Mobile USA
- Blyk
- Recent Developments
- The iPhone Effect
- The Google Effect
- M&A: Web Companies Head to Mobile
- Quick Poll: Exposure and Reaction to Mobile Advertising
- Awareness of Mobile Advertisements
- Actions Taken in Response to Mobile Advertising
- Overall Attitude toward Mobile Advertising
- Conclusions
- Market Accelerators
- Maturing of the Online Advertising Market
- Improvements in Cellphone Capabilities
- Awareness of Mobile Users’ Needs
- Movement toward Mobile Payments
- Market Barriers
- Mobile Internet Users and Flat-Rate Data Pricing
- Compatible Cellphones
- Independent Analytics
- Sufficient Interest from Advertisers
- Conflicts
- Outlook
- Appendix: Advertiser-Supported Wireless Service
- Methodology
- Survey Data
- Companies Interviewed for this Research
- Related In-Stat Reports
- List of Tables
- Table 1. Awareness of Mobile Advertising
- Table 2. Actions Taken as a Result of Mobile Advertising (base: have seen a mobile ad)
- Table 3. Attitude Toward Mobile Advertising (base: all respondents)
- List of Figures
- Figure 1. Attitude Toward Mobile Advertising (base: do not find mobile ads unacceptable)
- Figure 2. Mobile Advertising Ecosystem
- Figure 3. CPM, CPC and CPA
- Figure 4. Banner Ad
- Figure 5. Display Advertisement
- Figure 6. Awareness of Mobile Advertising
- Figure 7. Ad Awareness by US Mobile Operator
- Figure 8. Actions Taken as a Result of Mobile Advertising (base: have responded to mobile ad)
- Figure 9. Attitude Toward Mobile Advertising (base: do not find mobile ads unacceptable)
- Figure 10. Breakeven Point, Ad-Supported Cellphone (Cost: US$32/month)
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