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Home  > Business/Finance  >  Diversified Services  >  Marketing/Advertising/PR

Mobile Advertising A Creative Brief for a New Industry

Published Date: October 2006
Published By: Generator Research Limited
Page Count: 19
Order Code: R625-2285
 
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DescriptionTable of ContentsSearch Inside
this Report		Similar
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SCREENTONIC
OUTLINE
AD FORMATS
(1) Text Links
(2) Cickable Banner Ads
(3) Interstitial Ad
(4) Insert Ad into Content Item
(6) Location-based Ad Campaigns
BUSINESS ASPECTS
Two Sources of Revenue
Mobile Operator Perspective
Mobile Operator Ad Revenues
Advertiser Perspective
ADMOB
OUTLINE
AD FORMAT, TARGETING AND AD-SERVING PROCESS
Format and Targeting
Targeting
Ad-serving Process
BUSINESS ASPECTS
Revenue Model
Click-through Rates
SMASHPHONE
BUSINESS OUTLINE
SERVICE OPERATION
AD PLACEMENT AND REVENUE MODEL
ANALYSIS
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