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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Mobile Advertising Revisited (Part 2)
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- EXECUTIVE SUMMARY
- INTRODUCTION
- BACKGROUND
- METHODOLOGY
- SCENARIO DESCRIPTIONS
- IDLE SCREEN: DISPLAY ADS (SITUATION 1, Q2)
- Context
- Scenario Description
- TEXT MESSAGES: EMBEDDED TEXT ADS (SITUATION 2, Q3)
- Context
- Scenario Description
- TEXT MESSAGES: EMBEDDED VIDEO CLIPS (SITUATION 3, Q4)
- Context
- Scenario Description
- AD-FUNDED CONTENT: MUSIC SERVICE (SITUATION 4, Q5)
- Context
- Scenario Description
- AD-FUNDED CONTENT: TV PROGRAMMING (SITUATION 5, Q6)
- Context
- Scenario Description
- AD-FUNDED CONTENT: GAME (SITUATION 6, Q7)
- Context
- Scenario Description
- LOCATION-BASED DM: TEXT (SITUATION 7, Q8
- Context
- Scenario Description
- SEARCH: TEXT ADS (SITUATION 8, Q9)
- Context
- Scenario Description
- VOICE AD ON HOLD (SITUATION 9, Q10)
- Context
- Scenario Description
- MOBILE SITES: DISPLAY ADS (SITUATION 10, Q11)
- Context
- Scenario Description
- RESPONDENT PROFILE
- SURVEY REQUIREMENTS
- TARGETING CRITERIA
- SCREENING: RATIONAL AND QUESTION
- LEVEL OF MOBILE USAGE
- DEMOGRAPHICS
- ANALYSIS
- COMPARATIVE ACCEPTABILITY OF DIFFERENT MOBILE ADS
- Approach: Ranking Method & Rationale
- Results
- Survey Insight
- OVERALL RECEPTIVENESS TOWARDS MOBILE ADVERTISING
- Approach
- Results
- Survey Insight
- AD-SUPPORTED MOBILE SERVICES
- Market Receptiveness
- Market Introduction Considerations
- SURVEY RESULTS
- SURVEY QUESTIONNAIRE
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