Mobile Banking Lessons from International Low-Income Initiatives: Industry Research

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Mobile Banking Lessons from International Low-Income Initiatives

Published Date: December 2007

Published By: Yankee Group

Page Count: 10

Order Code: R388-2518

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Introduction
II. Lessons Learned Abroad
Lesson One: The Price of Mobile Banking
Lesson Two: Targeting the Right Consumers
Lesson Three: Messaging
Lesson Four: Ease-of-Use
Lesson Five: Human Interaction
III. Conclusions
Recommendations
IV. Further Reading

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