- Executive Summary
- Worldwide Mobile Advertising Spending, by Objective, 2006-2011 (millions)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers - Mobile Brand Advertising
- The Starting Point
- Top 20 Brands Worldwide, by Brand Value, 2007 (billions and % increase/decrease vs. prior year)
- Web Sites of the Top 1,000 US Brands* that Are Compatible with Mobile Web Browsers**, January 2007
- Web Sites of the Top 1,000 US Brands* that Are Compatible with Mobile Web Browsers**, by Industry, January 2007
- Top 100 US Web Sites* that Are Compatible with Mobile Web Browsers**, January 2007
- Media that Will Represent the Largest Increase in Spending* for Their Top Client or Brand according to US Marketing Executives, by Clients' Budget Size, March 2007 (% of respondents)
- The Global Opportunity
- Worldwide Mobile Advertising Spending, by Objective, 2006-2011 (millions)
- Text-Based (SMS) Mobile Advertisements Received and Responded to by Mobile Subscribers in the US and Select Countries in Western Europe, July 2007 (thousands and % of mobile subscribers receiving and responding)
- US Interactive Marketers Who Use Text Message Advertising and/or Advertise on Wireless Application Protocol (WAP) Sites, December 2006 (% of respondents)
- Planned Interactive Ad Focus this Year according to US Advertising Sellers*, by Type, March 2007 (% of respondents)
- Planned Interactive Ad Focus this Year according to US Advertising Buyers*, by Type, March 2007 (% of respondents)
- UK Mobile Phone Users Who Would Watch Mobile Ads to Receive Free Mobile Content, by Gender and Age, May 2007 (% of respondents)
- US Adult Internet Users Who Are Interested in Advertising-Supported vs. Paid Mobile Video Content, by Pricing Model, April 2007 (% of respondents)
- A Fast-Evolving Ecosystem
- 3G Mobile Phone Shipments Worldwide, by Access Technology, 2005-2010 (millions)
- 2G and 3G Mobile Handset Shipments in Japan, January-July 2007 (thousands of units)
- 3G Subscribers in China, 2007-2011 (millions and % increase vs. prior year)
- Mobile Phones in Use in Europe, by Protocol, 2005-2010 (% of total)
- 3G Mobile Phone Sales and Subscribers in Europe, 2006-2010
- Smartphone* Shipments Worldwide, 2007 & 2012 (millions of units and CAGR**)
- Smartphone* Penetration Worldwide, 2007 & 2012 (% of total mobile handsets)
- Smartphone Sales Worldwide, 2007 & 2012 (millions of units)
- US Mobile Internet vs. Mobile Phone Users Who Use Mobile Search, March 2007 (% of respondents in each group)
- Search Category Breakdown for the Top 500 Search Queries* among Select Mobile Carriers** in North America, March 2007 (% of total)
- Bigger Inventory, More Variety
- Leading News and Information Mobile Content Categories among Mobile Subscribers in the US and Select Countries in Western Europe, May 2007 (millions of unique users)
- Select Mobile Content and Services Used* by Mobile Phone Users in Select Countries in the Asia-Pacific Region, May 2007 (% of respondents)
- Mobile Entertainment Revenues Worldwide, by Type, 2006 & 2011 (millions)
- Select Mobile Content Purchased by Mobile Users Ages 12-24 in the EU-7, Q2 2006 (% of respondents)
- Mobile Internet Usage in South Korea, by Content Type, 2005 (% of users)
- Current and Intended Use of Mobile Content and Services by US Mobile Phone Users, 2007 & 2010 (% of respondents)
- US Mobile Audio Listeners Who Accept Advertising in Exchange for Free Audio Content, by Mobile Audio Feature Used, February 2007 (% of respondents)
- Mobile TV and Video Subscribers Worldwide, 2006-2011 (millions)
- Mobile Broadcast TV Subscribers Worldwide, 2007, 2010 & 2012 (millions)
- Mobile TV and Video Revenues Worldwide, 2006-2011 (millions)
- US Mobile TV Viewers Who Use Mobile Search, April 2007 (% of respondents)
- US Mobile Content Users Who Recall Viewing a Mobile Advertisement in the Past Month, by Content Type, Q1 2007 (% of respondents in each group)
- US Mobile TV Viewers Who Are Interested in Personalized Mobile Advertising, April 2007 (% of respondents)
- Handheld Digital Video Broadcasting-Handheld (DVB-H) Mobile Phone Sales, Subscribers and Service Revenues in Europe, 2006-2010
- TV-Enabled Mobile Phone Sales and Service Renewals in Europe, 2006-2010 (thousands of units)
- Mobile Video Revenues in Japan, South Korea and the Asia-Pacific Region, 2010 (millions)
- Digital Multimedia Broadcasting Network-Based Handheld TV Users in China, 2006-2010 (millions and % increase vs. prior year)
- Mobile Telecommunication Network-Based Handheld TV Users in China, 2005-2010 (thousands and % increase vs. prior year)
- Emerging Media Formats Implemented Most by Top TV Networks in the US, Q1 2007 (% of top TV networks)
- Mobile Branding in Action
- Passing Along Weather and Games: DHL
- Outdoor Mobile Branding
- 3G Brand Marketing in Hong Kong: Johnson & Johnson
- Conclusion
- Related Information and Links
- Related Links
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