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Home > Communications > Wireless > Components/Equipment
The Mobile Broadcast TV Value Chain: potential opportunities across the board (Strategy Focus)
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| Published Date:
March 2007
Published By:
Datamonitor
Page Count:
14
Order Code:
R313-21341
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- ANALYSIS
- Content providers aim for cross-platform distribution and to expand audiences
- Multiple content distribution looks to expand audience reach and brand through innovative delivery
- Mobile broadcast TV has unique time and place usage habits
- Mobile broadcast TV highlights a potential 'new primetime' for content viewing
- Consumers watch mobile broadcast TV services on-the-go but also, surprisingly, at home
- Repurposing content will be essential to promote service adoption
- Mobile network operators look to add value to their network and generate revenue
- Change and path dependency: creating positive network externalities through mobile broadcast TV
- Revenue generation is not considered as the primary driver for mobile broadcast TV adoption
- Interactivity through SMS and MMS could generate revenue for mobile broadcast TV players
- Global mobile broadcast TV revenue is expected to show substantial growth until 2012
- Mobile broadcast TV can be implemented through a variety of business models
- Outlining different business models: assessing revenue streams and services flows
- Broadcast led approaches will be particularly attractive to free-to-air services
- Mobile operator led business models creates the MNO as a potential broadcaster
- Wholesale business models offer less risk for MNOs and broadcasters
- Subscription models will be the primary business model initially
- Advertising models has potential as long as ROI is met and a large subscriber base is established
- Potential opportunities for players in a limited market
- APPENDIX
- Definitions
- Further reading
- Ask the analyst
- List of Figures
- Figure 1: Simplified value chain of players in the mobile broadcast TV sector
- Figure 2: 2006 02 & Arqiva Oxford Trial Results: Average service use by time of day
- Figure 3: 2006 02 & Arqiva Oxford Trial Results: Average service use by location
- Figure 4: Conservative forecast for mobile broadcast TV revenue, 2006 - 2012
- Figure 5: Broadcast led mobile broadcast TV business model
- Figure 6: Mobile network operator led mobile broadcast TV business model
- Figure 7: Wholesale mobile broadcast TV led business model
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