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Home > Business/Finance > Financial Services > Electronic Transactions
Mobile Channel Usage Forecast: Setting the Stage for Revenue Opportunities
- Overview
- Primary Questions
- Findings and Analysis
- The Mobile Channel Builds Relationships Now, Revenue in the Future
- Adoption Forecast Is Promising for Banks and Credit Unions
- Delaying mobile channel releases results in a missed opportunity to capture
- early adopters
- Where does the strategic value of the mobile channel lie?
- Mobile as a Relationship Building Channel
- Increased customer satisfaction and loyalty tied to expanded usage of services
- Mobile banking can divert customers from costly call centers
- Individualized, behavioral-based cross-selling possible through mobile
- Limiting Mobile Access to Online Bankers Hinders Overall Adoption
- Remote channel usage and the link to more profitable customers
- Direct Revenue from Mobile Payments Requires Channel Adoption First
- Challenges to the development of mobile contactless payments
- Appendices—Additional Data about Mobile Banking
- Methodology
- Related Research
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