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Mobile Email 2009: Challenging Blackberry And Succeeding In The Consumer Market


Published Date: April 2009
Published By: Visiongain
Page Count: 108
Order Code: R155-354
 
DescriptionTable of ContentsSimilar
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1. Executive Summary
1.1. Current Climate
1.2. How has the Market Progressed?
1.3. Vendors in the Market
1.4. Consumer email future
2. Introduction
2.1. Benefits of Email
Chart 2.1: World Internet Usage
Chart 2.2: US Most Popular Internet Activities
2.1.1. Consumer Email
2.1.2. Enterprise Email
2.2. Webmail
Chart 2.3: Most Popular Search Engines in Selected Areas, June 2008
2.3. Email Moving to Mobile
2.4. Email Moving to Mobile
2.5. Focus of this Report
3. Background and Current Landscape
3.1. Mobile Vs Fixed Line
Chart 3.1: Fixed-Line Internet Penetration Rates, January 2009
Chart 3.2: Mobile Phone Penetration, January 2009
3.2. Email in the Mobile Market
Table 3.1: Mobile Phone Connections by Bearer Technology
Chart 3.3: India Mobile Internet Users
Table 3.2: UK Internet User Statistics, July 2008
Chart 3.4: UK PC/laptop Email v Mobile Email Usage
3.3. Data Revenues
Chart 3.5: Mobile Data Traffic by Geography
Table 3.3: Mobile Data Traffic by Geography
3.3.1. Unlimited Data Plan Necessity?
3.3.1.1. More than a Phone
3.4. SMS Popularity
Chart 3.6: SMS Usage in the UK, 2008 - 2014
3.4.1. SMS Under Threat?
3.4.2. Email in Japan
Chart 3.7: Difference in Character Limit, SMS v i-mode
Figure 3.1: i-mode Pictogram Examples
3.5. Smartphone Usage
Chart 3.8: World Smartphone Shipments, 2009 - 2014
Chart 3.9: Smartphone Shipments as a percentage of total handsets
shipped in 2009.
Chart 3.10: Smartphone shipments as a percentage of total handset
shipments, 2008 - 2014
3.6. User Interface
3.6.1. QWERTY Keyboards
3.6.2. Screen Size
3.7. Mobilising Email Accounts
3.8. Barriers for Mobile Email
3.8.1. Popularity of Broadband
Chart 3.11: Global Broadband Internet Access, 2007 - 2008
Chart 3.12: UK Residential Broadband Connections by Headline Speed,
September 2008
Table 3.4: Mobile Phone Achievable Speeds
3.8.2. Competition with SMS
3.8.3. Differences between Enterprise and Consumer Email
3.8.4. Background and Current Landscape Overview
4. Technologies and Standards
4.1. Push Email
4.2. Synchronisation
4.3. SyncML
Table 4.1: The SyncML Initiative
4.3.1. ActiveSync
4.4. Technical Protocols
4.4.1. P-IMAP
Table 4.2: Oracle Partners in Development of P-IMAP
4.4.2. LEMONADE
4.5. Technology Overview
5. Technology Vendors and Synchronisation
5.1. Technology Vendors
5.1.1. Critical Path
5.1.1.1. Mobile Email from Memova
5.1.1.2. Personalisation
5.1.1.3. Next-Generation of Memova
5.1.2. Emoze
5.1.2.1. Consumer Edition
5.1.2.2. Enterprise Edition
5.1.3. Inexbee
5.1.4. OZ Communications
5.1.4.1. Email Services
5.1.4.1.1. OZ Consumer Email
Figure 5.1: OZ Consumer Email Screenshot
5.1.4.1.2. OZ SmartMail
Figure 5.2: OZ SmartMail Screenshot
5.1.4.2. Nokia Acquisition
5.1.4.3. Why have Nokia acquired OZ Communications?
Table 5.1: Nokia Mobile Social Media and Communications Agreements,
2006-2008
5.1.4.3.1. Abandon Intellisync?
5.1.5. SEVEN
Table 5.2: SEVEN content partners
Table 5.3: Selected SEVEN Networks mobile email deployments
5.1.5.1. INQ
5.1.5.2. Customer Survey
Chart 5.1: SEVEN World Customer Communication Types Used
Chart 5.2: SEVEN User Email Type
5.1.5.3. SEVEN Overview
5.1.6. Good Technology
5.1.6.1. Visto's Acquisition
5.1.6.1.1. Good Technology Products
5.1.6.1.2. Visto Products
5.1.6.2. What impact will the new Good Technology have?
5.1.7. Technology Vendors Overview
5.2. Synchronisation
5.2.1. Apple
5.2.1.1. MobileMe
Table 5.4: MobileMe Pricing
5.2.2. Funambol
5.2.2.1. Ad-based Open Source Push Email
5.2.2.2. Funambol v7.1 and v8
5.2.3. Google
Table 5.5: Google Sync Technology Supported Handsets
5.2.4. Nexthaus
Table 5.6: Nexthaus Partners
5.2.4.1. SyncJe
Table 5.7: Nexthaus SyncJe Email-compatible Devices
5.2.5. Synchronica
5.2.5.1. Synchronica Mobile Gateway
Table 5.8: Synchronica Mobile Gateway Supported Email Servers
5.2.5.2. Synchronica SimpleMail
5.2.5.3. Synchronica Overview
5.2.5.4. Synchronisation Overview
6. Operators and Manufacturers
6.1. Operators
6.1.1. 3
6.1.1.1. Email on the Move
Table 6.1: 3 Email on the Move Services
6.1.1.2. Unlimited Push Email
6.1.2. Orange
6.1.2.1. Orange World
Table 6.2: Orange UK WAP enabled email sites
Table 6.3: Orange World Pricing
6.1.3. Pay As You Go Blackberry Facilitating Mobile Email
6.1.4. Vodafone
6.1.4.1. Web Email
6.1.4.2. Vodafone Email Plus
6.1.5. Operators Overview
6.2. Manufacturers
Chart 6.1: Mobile Phone Market Share, September 2008
Chart 6.2: Smartphone Market Share, September 2008
6.2.1. Acer
6.2.2. Apple
Chart 6.3: Apple iPhone Sales, December 2007 - December 2008
6.2.3. Hewlett Packard
6.2.4. Nokia
6.2.4.1. Messaging
Table 6.4: Nokia Messenger Compatible Devices
Table 6.5: Nokia Messenger Compatible Countries
6.2.4.2. Mail on Ovi
6.2.4.3. Nokia Overview
6.2.4.3.1. Mobile Email to be as commonplace as SMS?
6.2.5. Motorola
Chart 6.4: Motorola Mobile Devices Net Sales, Q4 2007 - Q4 2008
6.2.5.1. Defeat in Email?
6.2.6. Palm
6.2.7. HTC/T-Mobile/Google
6.2.7.1. G1 Phone
6.2.8. RIM
Chart 6.5: RIM Revenue, Q3 Fiscal 2008 - Q3 Fiscal 2009
Chart 6.6: RIM Revenue Share, Q3 Fiscal 2009
6.2.8.1. Blackberry
6.2.8.1.1. Handset Progression
Figure 6.1: Blackberry 857
6.2.8.1.1.1. SureType
Figure 6.2: SureType Handset Comparison
6.2.8.1.1.2. Blackberry Pearl
6.2.8.1.1.3. Blackberry Curve
6.2.8.1.1.4. SurePress
Figure 6.3: Blackberry Handset Progression Timeline (side of page)
6.2.9. RIM Overview
6.3. Manufacturers Overview
7. Future Strategies and Points of Interest
7.1. What Generation will utilise Mobile Email?
Chart 7.1: PC/laptop Email Usage, 2004-2009
7.1.1. What will email be used for?
Chart 7.2: Business Email v Consumer Email Ratio, 2009-2014
7.2. Pricing
7.2.1. Pricing Strategies
7.3. Why choose Email over SMS?
7.4. Handset Development
7.4.1. What Impact Will Convergence Have?
7.4.2. Affect of IM and Social Networks?
Table 7.1: Internet Sector Growth, December 2007-December 2008
7.5. Revenue
Chart 7.3: Mobile Consumer Email Revenue, 2009-2014
8. Conclusions and Recommendations
8.1. Recommendations
8.1.1. For Mobile Operators
8.1.2. For Mobile Manufacturers
8.1.3. For Webmail Providers
8.1.4. For Technology Vendors

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