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Home  > Communications  >  Wireless  >  Components/Equipment

Mobile Entertainment: Country Profiles

Published Date: October 2007
Published By: Informa Media and Telecom
Order Code: R443-265
 
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DescriptionTable of ContentsSimilar
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CHAPTER 1
EXECUTIVE SUMMARY
CHAPTER 2
THE MOBILE ENTERTAINMENT MARKET
Highlights
Market overview
Technology
Figure 2.1 Evolution of GSM- and CDMA-enabled applications
Business models
Off-portal/direct-to-consumer
Outsourcing
Revenue sharing
Mobile entertainment market forecasts
Methodology
Figure 2.2: Mobile entertainment market segmentation
Figure 2.3: Mobile entertainment: countries and regions analysed
Market segmentation
Global demand for mobile content
Figure 2.4: Global mobile entertainment revenues, 2007-2012
Music
Figure 2.5: Global mobile music revenues by region, 2007-2012
Figure 2.6: Global mobile music revenues by segment, 2007-2012
Figure 2.7: Global mobile music users by segment, 2007-2012
Games
Figure 2.8: Global mobile games revenues by region, 2007-2012
Figure 2.9: Global mobile games users by region, 2007-2012
Video
Figure 2.10: Most watched video genres on Orange UK, 1Q07
Figure 2.11 Global mobile video revenues by region, 2007-2012
Figure 2.12: Global mobile video users by region, 2007-2012
TV
Figure 2.13: Mobile TV deal roundup
Figure 2.14: Global mobile TV revenues by region, 2007-2012
Figure 2.15: Global mobile TV streaming vs. broadcast revenues, 2007-2012
Figure 2.16: Global mobile broadcast TV users by region, 2007-2012
Figure 2.17: Global mobile streaming TV users by region, 2007-2012
Images
Figure 2.18: Global mobile images revenues by region, 2007-2012
Figure 2.19: Global mobile images users by region, 2007-2012
Adult
Gambling
Figure 2.20: Global mobile gambling revenues by region, 2007-2012
User-generated content and communities
Regional analysis
North America
Figure 2.21: US: mobile entertainment revenues, 2007-2012
Figure 2.22: Canada: mobile entertainment revenues, 2007-2012
Latin America
Figure 2.23: Brazil: mobile entertainment revenues, 2007-2012
Figure 2.24: Rest of Latin America: mobile entertainment revenues, 2007-2012
Asia Pacific
Figure 2.25: Japan: mobile entertainment revenues, 2007-2012
Figure 2.26: South Korea: mobile entertainment revenues, 2007-2012
Figure 2.27: Rest of Asia Pacific (Developed): mobile entertainment revenues, 2007-2012
Figure 2.28: China: mobile entertainment revenues, 2007-2012
Figure 2.29: India: mobile entertainment revenues, 2007-2012
Figure 2.30: Rest of Asia Pacific (Developing): mobile entertainment revenues, 2007-2012
Europe
Nordic regions
Eastern Europe
Figure 2.31: France: mobile entertainment revenues, 2007-2012
Figure 2.32: Germany: mobile entertainment revenues, 2007-2012
Figure 2.33: Italy: mobile entertainment revenues, 2007-2012
Figure 2.34: Spain: mobile entertainment revenues, 2007-2012
Figure 2.35: UK: mobile entertainment revenues, 2007-2012
Figure 2.36: Rest of Western Europe: mobile entertainment revenues, 2007-2012
Figure 2.37: Russia: mobile entertainment revenues, 2007-2012
Figure 2.38: Rest of Eastern Europe: mobile entertainment revenues, 2007-2012
Africa
Figure 2.39: Africa: mobile entertainment revenues, 2007-2012
Middle East
Figure 2.40: Middle East: mobile entertainment revenues, 2007-2012
CHAPTER 3
BRAZIL
Market highlights
Market overview
Vivo
Claro
TIM
Oi
Figure 3.1: Brazil: main mobile operators, 1Q07
Figure 3.2: Brazil: mobile network operator subscriptions, 1Q06-1Q07
Technology
Figure 3.3: Brazil: mobile subscriptions by technology, 2004-2006
Figure 3.4: Brazil: mobile subscriptions by technology, 2006
Prepaid
Figure 3.5: Brazil: prepaid as a percentage of mobile subscriptions, 1Q07
Figure 3.6: Brazil: prepaid/postpaid mobile subscriptions, 1Q06-1Q07
Data as a proportion of revenues
Figure 3.7: Brazil: data as a proportion of mobile operator revenues, 4Q05-4Q06
Mobile entertainment
Music
Games
TV and video
Figure 3.8: Mobile TV and video in Brazil
Adult
Enabling services
Marketing
Figure 3.9: Sports training application
CHAPTER 4
CHINA
Market highlights
Market overview
Figure 4.1: China: country and mobile market data
Figure 4.2: China: mobile operator subscription market share, March 2007
Figure 4.3: China: prepaid and postpaid mobile subscriptions, March 2007
Figure 4.4: China: operators’ prepaid versus postpaid, March 2007
Network developments
Operator strategies
Figure 4.5: Content aggregators selected to provide content on China
Mobile’s portal
Competition and policy
Figure 4.6: MII policy changes in China in 2006
Mobile entertainment
Music
Figure 4.7: Market shares of the major record labels in China 2005 and 2006
TV
Video
Games
Gambling
Adult
User-generated content (UGC) and social networking
Personalisation and imaging
Service enablers
Search
Figure 4.8: Selected censored web sites on Google search in China
Advertising
CHAPTER 5
FRANCE
Market highlights
Market overview
Figure 5.1: France: main mobile operators, 1Q07
Figure 5.2: France: prepaid/postpaid subscriptions, 1Q07
Figure 5.3: France: prepaid/postpaid subscriptions, 1Q06-1Q07
Figure 5.4: France: data as a proportion of mobile operator revenue, 4Q05-4Q06
Spectrum licence auctions
MVNOs
NRJ Mobile
Convergence
France Telecom/Orange
Data
Bouygues Telecom and i-mode
Mobile entertainment
Music
Figure 5.5: France: percentage of mobile music listeners using operator portals to acquire music
Operator strategies
Games
Figure 5.6: France: mobile subscribers playing preloaded games vs. browsing
TV and video
Figure 5.7: France: mobile subscribers watching live/streaming video
Service enablers
Search
Figure 5.8: Access to Gallery platform
Advertising
CHAPTER 6
GERMANY
Market highlights
Market overview
Figure 6.1: Germany: main mobile operators, 1Q07
Figure 6.2: Germany: mobile network operator subscriptions, 1Q06-1Q07
Prepaid
Figure 6.3: Germany: prepaid/postpaid mobile subscriptions, 1Q07
Figure 6.4: Germany: prepaid/postpaid subscriptions, 1Q06 and 1Q07
Data
Figure 6.5: Germany: data as a proportion of mobile operator revenues, 4Q05-4Q06
Figure 6.6: The operator portal (Vodafone live!)
Mobile entertainment
Music
Figure 6.7: Jamba Music
Games
Figure 6.8: Germany: mobile subscribers playing preloaded games vs. browsing
TV and video
Figure 6.9: Mobile TV locator
Service enablers
Advertising
Figure 6.10: Germany: leading fixed line and mobile portals, 2006 and 2007
Future trends
Figure 6.11: Sulake’s Habbo mobile
CHAPTER 7
INDIA
Market highlights
Market overview
Subscription growth and mix
Figure 7.1: India: mobile operator market share, 1Q07
Figure 7.2: India: mobile prepaid/postpaid subscriptions, 2006 and 2007
Technology mix
3G licensing
Data developments
Issues facing the VAS market in India
Figure 7.3: India: revenue sharing agreements
Distribution of shortcodes
Figure 7.4: India national level shortcode owners
Mobile entertainment
Music
Music and the device manufacturers
Music genres
Mobile radio and streaming services
Figure 7.5: India mobile radio pricing
Games
TV
Video
Enabling services
Interactive TV
CHAPTER 8
ITALY
Market highlights
Market overview
Figure 8.1: Italy: mobile operator subscriber market share, March 2007
Figure 8.2: Italy: prepaid/postpaid mobile subscriptions, 1Q07
Network developments
Competition
Figure 8.3: Italy: data as a proportion of mobile operator revenue, 1Q05-1Q07
Mobile entertainment
Music
Figure 8.4: Cost of mobile music services in Italy, March 2007 (€)
Games
Figure 8.5: Italy: operator’s mobile games top ten downloads, March 2007
Video
TV
Figure 8.6: Italy: DVB-H mobile TV offerings
Adult
Figure 8.7: Italy: mobile operators’ adult content partnerships
Personalisation and imaging
Figure 8.8: Italy: cameraphone penetration and graphics purchases, February 2007
Figure 8.9: Italy: monthly consumption of mobile content, February 2007
User-generated content (UGC) and community services
Gambling
Content providers and aggregators
Service enablers
Advertising
CHAPTER 9
JAPAN
Market highlights
Market overview
Figure 9.1: Japan: main mobile operators, 2Q07
Subscription growth
Figure 9.2: Japan: prepaid/postpaid subscriptions, 2Q07
Figure 9.3: Japan: prepaid/postpaid subscriptions, 2Q06-2Q07
Technology mix
3G licensing
MVNOs
Data
Figure 9.4: Japan: 3G, flat rate and mobile Internet subscriptions by operator, March 2007
Figure 9.5: KDDI flat rate pricing
Figure 9.6: Japan: data as a percentage of revenue, 1Q06-1Q07
Mobile entertainment
Music
Figure 9.7: KDDI EZ Chaka-uta Full cumulative downloads
Figure 9.8: Digital music sales in Japan 2006
Games
TV
Figure 9.9: Mobile TV developments in Japan, 2006
Figure 9.10: TV-capable handsets launched by end-2Q06, by operator
Video
Communities
Service enablers
Search
CHAPTER 10
SOUTH KOREA
Market highlights
Market overview
Figure 10.1: South Korea: wired and wireless users, 2006
Figure 10.2: South Korea: main mobile operators, 1Q07
Figure 10.3: South Korea: data as a proportion of operator revenues 4Q06-4Q07
Prepaid
Figure 10.4: South Korea: prepaid/postpaid subscriptions, 2Q07
Figure 10.5: South Korea: prepaid/postpaid subscribers, 2Q06-2Q07
Technology
Handset subsidies
MVNOs
Data
Mobile entertainment
Music
Figure 10.6: SKT MelOn service
Games
Figure 10.7: KTF Game Shop
TV and video
Figure 10.8: Satellite DMB configuration
User-generated content and communities
Figure 10.9: Cyworld mini
Service enablers
Advertising
CHAPTER 11
UNITED KINGDOM
Market highlights
Market overview
Figure 11.1: UK: main mobile operators, 1Q07
Figure 11.2: UK: prepaid/postpaid subscriptions, 1Q07
Figure 11.3: UK: prepaid/postpaid subscriptions, 1Q06-1Q07
Figure 11.4: UK: data as a proportion of operator revenues, 4Q05-4Q06
Spectrum licence auctions
Data
O2
T-Mobile
3 UK
Mobile entertainment
Music
MusicStation
Musiwave and Vodafone
Mobile DAB
Games
Figure 11.5: UK: subscribers playing preloaded games vs. browsing
TV and video
Figure 11.6: UK t-zones video categories
TDtv
Qualcomm and BSkyB
Virgin Mobile
BSkyB and Vodafone
User-generated content and communities
Figure 11.7: Mobile Community Platform
Vodafone deals
Adult
Cherrysauce and Burst Mobile
Figure 11.8: Burst Mobile partners
Service enablers
Search
m-Spatial
Figure 11.9: UK: top ten local search brands, October-December 2006
Converged Local Search
Advertising
Amobee Media Systems
Celltick
Yahoo Mobile search
The Sun
3 UK and ad-funded content
Blyk
CHAPTER 12
UNITED STATES
Market highlights
Market overview
Fragmentation and consolidation
Figure 12.1: US: subscriptions by technology, 1Q07
Figure 12.2: US: subscriptions by operator, 1Q06-1Q07
Figure 12.3: Consolidation of US mobile market, 1Q06-1Q07
MVNOs
The monthly subscription mindset
Figure 12.4: US: prepaid vs. postpaid subscriptions, 1Q07
Figure 12.5: US: mobile entertainment pricing by operator, May 2007
Mobile data growth
Figure 12.6: Selected US operators’ monthly data ARPU, 4Q05-1Q07
Figure 12.7: Selected US operators’ monthly data ARPU, as a percentage of total ARPU, 4Q05-1Q07
Content and services
Operators’ approach to D2C
Music entertainment
Music
Figure 12.8: Sprint mobile music advertisement
Games
US content providers
Breaking the 5% barrier
Figure 12.9: US: mobile games users, Jan-06-Feb-07
TV and video
Other mobile entertainment services
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