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Mobile Finance Services Banking and Payment Markets 2007-2011

Published Date: February 2008
Published By: Juniper Research Limited
Page Count: 173
Order Code: R399-210
 
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Glossary
Executive Summary
Introduction
Mobile Payment Strategies
Sector Focus
Banks Strategies & Markets
Handset Manufacturer Strategies & Markets
Market Projections
Mobile Operator Strategies & Markets
Figure ES1: All Mobile Phone Users (m) Regional Forecast 2007-2011
Table ES1: All Mobile Phone Users (m) Regional Forecast 2007-2011
Mobile Payments
Figure ES2: Total M-Payment Transaction Value ($m) Regional Forecast 2007-2011
Mobile Banking
Figure ES3: Total Number of Mobile Banking Transactions (m) per Annum: Regional Forecast 2007- 2011
The Total Mobile Financial Services Opportunity
Figure ES4: Total Mobile Phone Users (m) who use MFS: Regional Forecast 2007-2011
Conclusions
1. Mobile Financial Services Overview
1.1 Definitions
1.2 Classification
1.2.1 Mobile Banking Classification
i. Mobile Financial Information Services
ii. Mobile Funds Transfer
iii. Mobile Bill Payment and Presentment (MBPP)
iv. Mobile Account Management and Customer Service
1.2.2 Mobile Payment Classification
i. Remote Mobile Payment - RMP
ii. Physical Mobile Payment - PMP
1.3 Drivers & Constraints
Figure 1.1: Mobile Financial Services Drivers and Constraints
1.3.1 Drivers
i. User Demand
ii. Cost Savings
iii. Increase in ARPU
iv. One-2-One Marketing
v. Enhanced Security
vi. First-time Access to Payments for Many in the Developing World
vii. Increase in Customer Retention for Mobile Operators - Lower Churn
viii. New Revenue Channel
ix. Enhanced Brand Image
1.3.2 Constraints
i. Resistance from Operators
ii. Technology Standards
iii. Business Model Issues
iv. Financial Regulations & Legislation
v. Support Issues - Who Owns the Customer?
vi. Payment Transactions Costs for the Retailer
vii. Revenue Sharing Issues
2. Mobile Banking Markets
2.1 Introduction
2.2 How is Mobile Banking Delivered?
2.2.1 Messaging-based Mobile Banking
2.2.2 Mobile Internet (WAP)
2.2.3 Downloadable Application
2.2.4 Categories for Mobile Banking
i. Mobile Financial Information Services
ii. Mobile Funds Transfer
iii. Mobile Bill Payment and Presentment (MBPP)
iv. Mobile Account Management and Customer Service
2.3 Application & Services
2.3.1 Mobile Banking Applications & Services Examples
i. North America
a. Wachovia
b. MasterCard
c. Citibank
Figure 2.1: Citi Mobile Screen
d. Bank of America
Figure 2.2: Bank of America Mobile Screens
ii. South America
iii. Western Europe
iv. East Europe
v. Far East & China
vi. Indian Sub Continent
vii. Rest of Asia Pacific
Figure 4.3: GCash P2P Services
viii. Africa & Middle East
ix. Case Study
a. The Underbanked - The GSMA’s Mobile Money Transfer (MMT) Strategic Initiative
2.4 Key Vendors
2.4.1 Acision and LogicaCM
2.4.2 Bharti Telesoft
Figure 4.4: Bharti Telesoft mBanking Architecture
2.4.3 Broca
2.4.4 ClairMail
Figure 4.5: ClairMail Mobile Banking Solutions
2.4.5. dotMobi
2.4.6. Firethorn
2.4.7 Fronde Anywhere
a. Case Study
The Challenge
The Solution
The Success
About Kiwibank
2.4.8. mFoundry
Figure 2.6: mFoundry Spotlight Platform
2.4.9. Monitise
Figure 2.7: Monitise - The Mobile ATM
2.4.10 Sevenval
2.4.11 Sybase and Sybase 365
3. Mobile Banking Forecasts
3.1 Definitions
3.2 Mobile Banking
3.2.1 Users (Combined)
Table 3.1: Mobile Phone Users (%) Who use Mobile Banking - Regional Forecast 2007-2011
Figure 3.1: Total Mobile Phone Users (m) Who use Mobile Banking - Regional Forecast 2007-2011 66
Table 3.2: Total Mobile Phone Users (m) Who use Mobile Banking - Regional Forecast 2007-2011 . 67
3.2.2 Traffic (Combined)
Figure 3.2: Average Number of Mobile Banking Transactions Made per Mobile Banking user per
Annum - Regional Forecast 2007-2011
Table 3.3: Average Number of Mobile Banking Transactions Made per Mobile Banking per annum - Regional Forecast 2007-2011
Figure 3.3: Total Number of Mobile Banking Transactions (m) per Annum - Regional Forecast 2007- 2011
Table 3.4: Total Number of Mobile Banking Transactions (m) per Annum - Regional Forecast 2007- 2011
3.2.3 Transaction Value (Combined)
Table 3.5: Average Mobile Banking Transaction Value ($) - Regional Forecast 2007-2011
Figure 3.4: Total Mobile Banking Transaction Value ($m) - Regional Forecast 2007-2011
Table 3.6: Total Mobile Banking Transaction Value ($m) - Regional Forecast 2007-2011
3.3 Mobile Financial Information Services
3.3.1 Users
Table 3.7: Mobile Phone Users (%) Who use Mobile Financial Information Services - Regional Forecast 2007-2011
Figure 3.5: Total Mobile Phone Users (m) Who use Mobile Financial Information Services - Regional Forecast 2007-2011
Table 3.8: Total Mobile Phone Users (m) who use Mobile Financial Information Services - Regional Forecast 2007-2011
3.3.2 Traffic
Figure 3.6: Average Number of Mobile Financial Information Service Requests/Messages Made per MFS User per Annum - Regional Forecast 2007-2011
Table 3.9: Average Number of Mobile Financial Information Service Requests/messages Made per MFS User per Annum - Regional Forecast 2007-2011
Figure 3.6: Total Number of Mobile Financial Information Service Requests/messages per Annum (m) - Regional Forecast 2007-2011
Table 3.10: Total Number of Mobile Financial Information Service Requests/messages per Annum (m) - Regional Forecast 2007-2011
3.4 Mobile Funds Transfer
3.4.1 Users
Table 3.11: Mobile Phone Users (%) Who make Mobile Funds Transfers - Regional Forecast 2007- 2011
Figure 3.7: Total Mobile Phone Users (m) Who make Mobile Funds Transfers - Regional Forecast 2007-2011
Table 3.12: Total Mobile Phone Users (m) who make Mobile Funds Transfers - Regional Forecast 2007-2011
3.4.2 Traffic
Figure 3.8: Average Number of Mobile Funds Transfers Made per MFS User per Annum - Regional Forecast 2007-2011
Table 3.13: Average Number of Mobile Funds Transfers Made per MFS User per Annum - Regional Forecast 2007-2011
Figure 3.9: Total Number of Mobile Funds Transfers (m) Made per Annum - Regional Forecast 2007- 2011
Table 3.14: Total Number of Mobile Funds Transfers (m) Made per Annum - Regional Forecast 2007-2011
3.4.3 Transaction Value
Table 3.15: Average Mobile Funds Transfer Transaction Value ($) - Regional Forecast 2007-2011
Figure 3.10: Total Mobile Funds Transfer Transaction Value ($m) - Regional Forecast 2007-2011
Table 3.16: Total Mobile Funds Transfer Transaction Value ($m) - Regional Forecast 2007-2011
3.5 Mobile Bill Presentment & Payment (MBPP)
3.5.1 Users
Table 3.17: Mobile Phone Users (%) who make MBPP Transactions - Regional Forecast 2007-2011. 83
Figure 3.11: Total Mobile Phone Users (m) who make MBPP Transactions - Regional Forecast 2007- 2011
Table 3.18: Total Mobile Phone Users (m) who make MBPP Transactions - Regional Forecast 2007- 2011
3.5.2 Traffic
Figure 3.12: Average Number of MBPP Transactions Made per MFS User per Annum - Regional Forecast 2007-2011
Table 3.19: Average Number of MBPP Transactions made per MFS user per annum - Regional Forecast 2007-2011
Figure 3.13: Total Number of MBPP Transactions (m) Made per Annum - Regional Forecast 2007- 2011
Table 3.20: Total Number of MBPP Transactions (m) Made per Annum - Regional Forecast 2007- 2011
3.5.3 Transaction Value
Table 3.21: Average MBPP Transaction Value ($) - Regional Forecast 2007-2011
Figure 3.14: Total MBPP Transaction Value ($m) - Regional Forecast 2007-2011
Table 3.22: Total MBPP Transaction Value ($m) - Regional Forecast 2007-2011
3.6 Mobile Account Management & Customer Service
3.6.1 Users
Table 3.23: Average Number of Mobile Account Management & Customer Service Requests/messages Made per MFS User per Annum - Regional Forecast 2007-2011
Figure 3.15: Total Number of Mobile Account Management & Customer Service Requests/messages per Annum (m) - Regional Forecast 2007-2011
Table 3.24: Total Number of Mobile Account Management & Customer Service Requests/messages per Annum (m) - Regional Forecast 2007-2011
3.6.2 Traffic
Figure 3.16: Average Number of Mobile Account Management & Customer Service Requests/messages Made per MFS User per Annum - Regional Forecast 2007-2011
Table 3.25: Average Number of Mobile Account Management & Customer Service Requests/messages Made per MFS User per Annum - Regional Forecast 2007-2011
Figure 3.17: Total Number of Mobile Account Management & Customer Service Requests/messages per Annum (m): Regional Forecast 2007-2011
Table 3.26: Total Number of Mobile Account Management & Customer Service Requests/messages per Annum (m) - Regional Forecast 2007-2011
4. Mobile Payment Markets
4.1 Introduction
4.2 Application & Services
4.2.1 Remote Mobile Payment - RMP
i. Premium Rate SMS (PSMS) - Digital Goods
a. Applications & Services Examples
North America
South America
Western Europe
Far East & China
b. Vendors
mBlox
Figure 4.1: How mBlox’s PSMS Service Works
Netsize
Sybase 365
ii. Mobile Phone Bill - “direct to bill” (D2B) Payment
a. Applications & Services Examples
b. Vendors
Valista
Trivnet
iii. Online - Payment for the Mobile Web & WAP Billing
a. Applications & Services Examples
Western Europe
Rest of Asia Pacific
b. Vendors
Upaid
txtNation
c. Case Study
PayForIt in the UK - WAP “one click” Payment
iv. SMS Payment - Mobile Wallet and Account Based Payment
Figure 4.2: Google Gpay Patent image
a. Applications & Services Examples
North America
Figure 4.3: PayPal Mobile “Text to Buy”
Western Europe
Eastern Europe
Far East & China
Indian Sub Continent
b. Vendors
txtNation
ShopText
TxtOrder
v. Person-to-Person (P2P) Payment
a. Applications & Services Examples
North America
Figure 4.4: Obopay SMS P2P Service
Europe
Rest of Asia Pacific
Indian Sub Continent
Africa & Middle East
b. Vendors
4.2.2 Physical Mobile Payment - PMP
i. Text & PIN
a. Applications & Services Examples
Western Europe
Figure 4.5: Mobile Payment Enabled Coca-Cola Vending Machine
Eastern Europe
Rest of Asia Pacific
Figure 4.6: TXT-a-Park in Operation in Wellington, New Zealand
b. Vendors
Fronde
ii. Wave & Pay
a. Applications & Services Examples
North America
Figure 4.7: NYC NFC Trial 2007
Western Europe
Far East & China
b. Vendors
Venyon
Figure 4.8: Venyon NFC OTA Service Offering
INSIDE Contactless
NXP
ViVOtech
Figure 4.9: NFC-enabled Nokia 3220 Making a Contactless Transaction
5. Mobile Payments Forecasts
5.1 M-Payment Users
Table 5.1: Mobile Phone Users (%) who make M-Payments - Regional Forecast 2007-2011
Figure 5.1: Total Mobile Phone Users (m) Who make Mobile Payments - Regional Forecast 2007-2011
Table 5.2: Total Mobile Phone Users (m) Who make Mobile Payments: Regional Forecast 2007-2011
5.2 M-Payment Traffic
Figure 5.2: Average Number of M-Payments Made per M-Payments User per Annum - Regional Forecast 2007-2011
Table 5.3: Average Number of M-Payments Made per M-Payments User per Annum Regional Forecast 2007-2011
Figure 5.3: Total Number of M-Payment Transactions per Annum (m) Regional Forecast 2007-2011
Table 5.4: Total Number of M-Payment Transactions per Annum (m) Regional Forecast 2007-2011
5.3 M-Payment Transaction Value
Table 5.5: Average M-Payment Transaction Value ($) - Regional Forecast 2007-2011
Figure 5.4: Total M-Payment Transaction Value ($m) Regional Forecast 2007-2011
Table 5.6: Total M-Payment Transaction Value ($m). Regional Forecast 2007-2011
Figure 5.5: Average M-Payment Transaction Value per M-Payment User per Annum ($) Regional Forecast 2007-2011
Table 5.7: Average M-Payment Transaction Value per M-Payment User per Annum ($) Regional Forecast 2007-2011
6. Mobile Financial Services: Strategies & Markets
6.1 Mobile Operators
6.1.1 Introduction
6.1.2 Revenue Problems
i. Falling Voice Revenues
ii. Margin Squeeze
iii. Revenue Substitution & Cannibalisation Issues
iv. Increase in Data ARPU
6.1.3 Revenue Opportunities
i. How Do Operators Make Money Out of MFS?
ii. Mobile Operators as MFS Provider - Taking on the Banks
iii. Co-operation in the MFS Ecosystem - Revenue Sharing
6.1.4 An Operator-Led Payment Alternative to PSMS
6.1.5 GSM Association `Pay-Buy Mobile’ Initiative
6.1.6 Challenges
i. Nightmare Scenario - Operators Left Out in the Cold
6.2 Financial Institutions
6.2.1 Introduction
6.2.2 Cost Savings from Delivering Banking Services to the ‘Fourth Screen’
6.2.3 One-2-One Marketing
6.2.4 Mobile Payments - An End to Cash?
6.2.5 Legislation
6.3 Handset Manufacturers
6.3.1 Introduction
6.3.2 Strategy & Market
6.3.3 NFC Handset Forecast
6.4 New Entrants
6.4.1 Introduction
6.4.2 Drivers
i. Retailers and Consumers Unhappy With Existing Payment and Remittance Fees
ii. Designing an MFS Application Specifically for a Mobile
iii. Large Market - “The Great Underbanked”
6.4.3 Constraints
6.4.4 Markets
7. Mobile Financial Services Forecasts
7.1 Mobile Financial Services Forecasts
7.1.1 Mobile Financial Services (MFS) Forecasts
7.1.2 MFS Users
Table 7.1: Mobile Phone Users (%) who use MFS: Regional Forecast 2007-2011
Figure 7.1: Total Mobile Phone Users (m) who use MFS - Regional Forecast 2007-2011
Table 7.2: Total Mobile Phone Users (m) who use MFS: Regional Forecast 2007-2011
7.1.3 Mobile Financial Services Traffic
Figure 7.2: Average Number of MFS Transactions Made per MFS User per Annum - Regional Forecast 2007-2011
Table 7.3: Average Number of MFS Transactions made per MFS User per Annum: Regional Forecast 2007-2011
Figure 7.3: Total Number of MFS Transactions per Annum (m) - Regional Forecast 2007 -2011
Table 7.4: Total Number of MFS Transactions per Annum (m) - Regional Forecast 2007-2011
7.1.4 Mobile Financial Services Transaction Value
Table 7.5: Average MFS Transaction Value ($) - Regional Forecast 2007-2011
Figure 7.4: Total MFS Transaction Value ($m) - Regional Forecast 2007-2011
Table 7.6: Total MFS Transaction Value ($m) - Regional Forecast 2007-2011
8. Standards & Forums
8.1 Introduction
8.2 Who is Doing What?
Table 8.1: Overview of Forum Activity
8.2.1 dotMobi
8.2.2 ETSI
i. Members
8.2.3 The GSM Association
i. Members
8.2.4 International Organisation for Standards (ISO)
i. Members
8.2.5 Mobey Forum
i. Members
8.2.6 Mobile Payment Forum
i. Members
8.2.7 NFC Forum
i. Members
8.2.8 Open Mobile Alliance (OMA)
i. Members
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