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Home > Internet > General Internet > Messaging
Mobile Instant Messaging
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- CHAPTER 1 MARKET OVERVIEW
- Data and mobile messaging
- Figure 1.1: Total global mobile subscribers by region 2007-2012
- Mobile messaging market
- Figure 1.2: Global mobile messaging users by region, 2007-2012
- Figure 1.3: Global mobile messaging traffic by region, 2007-2012
- Figure 1.4: Global mobile messaging revenues by region, 2007-2012
- Figure 1.5: Global mobile messaging revenues by application type, 2007-2012
- Mobile instant messaging (MIM)
- Factors encouraging take-up of MIM
- Issues to resolve
- Types of MIM services
- Figure 1.6: Fixed-branded MIM service
- Figure 1.7: Co-branded MIM service
- Figure 1.8: White-label powered by third party MIM service
- Protocol decisions
- Figure 1.9: Selected personal IM mobile operator members
- Fixed-line branded MIM services
- Evolving from SMS to MIM
- Mobile operator-developed MIM services
- Which version of MIM?
- Taking MIM forward
- CHAPTER 2 VALUE CHAIN AND STRATEGIES
- Personal IM initiative
- The mobile instant messaging (MIM) value chain
- Figure 2.1: Mobile IM value chain
- Pricing models
- Bundled flat-rate packages
- Advertising-funded models
- Enhanced functionality potential of MIM
- Payment for utilities
- Mobile instant messenger provider profiles
- Colibria
- Followap/NeuStar
- PICA
- Figure 2.2: PICA-brand MIM client
- OZ Communications
- Figure 2.3: OZ Communications MIM client
- Fastmobile
- eBuddy
- Figure 2.4: eBuddy WAP-based IM service
- MSN mobile eBuddy
- Miyowa
- Fixed-line IM providers
- Table 2.5: Internet-based IM figures 2006
- Windows Live Messenger
- Yahoo Messenger
- Google Talk
- AOL (AIM)
- Figure 2.6: Mobile instant messaging partnerships
- CHAPTER 3 REGIONAL STRATEGIES AND FORECASTS
- MIM usage and regional adoption
- Figure 3.1: Global mobile IM traffic
- Figure 3.2: Number of subscribers who have used an IM service on their mobile device
- North America
- Cingular Wireless
- Figure 3.3: Cingular IM bundles
- Virgin Mobile USA
- Verizon Wireless
- Figure 3.4: Verizon MIM pricing packages
- T-Mobile USA
- Figure 3.5: T-Mobile USA IM pricing plans
- Europe
- Vodafone/SFR
- Bouygues Telecom
- Figure 3.6: Bouygues Telecom IM pricing plans
- Orange
- Figure 3.7: Orange Messenger by Windows Live IM application
- 3 UK
- Turkcell
- Figure 3.8: Turkcell IM prices
- Figure 3.9: Selected European mobile operators’ MIM services
- Asia Pacific
- PICA/Tencent
- Globe Telecom
- Maxis
- StarHub
- India
- Africa and Middle East
- South Africa
- Egypt
- Future roadmaps
- Figure 3.10: Global Mobile IM users by region
- Figure 3.11: Global mobile IM revenues 2007-2012
- MIM solutions
- Competing strategies: MMG vs. GSMA Personal IM
- Generating revenues
- CHAPTER 4 TECHNOLOGY
- Interoperability
- SIP and IMS interoperability trials
- MIM interoperability initiative
- 3G networks
- MIM and presence services (IMPS)
- Figure 4.1: Mobile IM partnerships
- Technical complexity of MIM
- Technical presence management
- Standards
- SIMPLE working group
- XMPP
- Wireless Village
- Figure 4.2: iFollow platform
- Handsets and devices
- Downloaded and pre-installed IM clients
- Network and handset interoperability
- Figure 4.3: Oz Communications IM client on the Nokia E62
- Figure 4.4: Selected handsets that support IM/Chat
- Figure 4.5: IM on the Nokia N80
- IM software providers
- Figure 4.6: Agile IMPS
- J2ME
- Figure 4.7: Estimated Java penetration (%) by handset tier
- Figure 4.8: Total number of devices in the market that have IM clients
- CHAPTER 5 CONCLUSIONS
- Future roadmaps
- Figure 5.1: Rated importance of mobile advertising campaign types
- Figure 5.2: Advertising revenue from MIM solutions 2007-2012
- APPENDIX 1Q07 INDUSTRY SURVEY RESULTS
- Introduction
- Figure A1: What is your company’s primary role?
- Figure A2: Where is your office located?
- Figure A3: Which of these pricing models do you think is most applicable to mobile IM?
- Figure A4: Please rate the following statements depending on whether you agree or disagree with them
- Figure A5: Rate the following statements depending on whether you agree of disagree with them
- Figure A6: Rate the following statements depending on whether you agree of disagree with them
- Figure A7: Please rate each of these issues in relation to the barrier they represent to mobile IM take-up
- Figure A8: What do you see as the three main ‘hot issues’ for the development of the mobile IM market over the next three years?
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