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Mobile Internet Survey: A Profile of Wireless Data Users in the Philippines


Published Date: July 2004
Published By: IDC
Page Count: 21
Order Code: R104-16242
 
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Table of Contents
IDC Opinion
In This Study
Methodology
Survey Scope
Survey Instrument
Interviewing and Administrating the Instrument
Respondent Criteria
Data Analysis
Situation Overview
Introduction
Mobile Users Demographics
Figure: Mobile Phone Features
Wireless Data Adoption Trends
Figure: Daily Usage of SMS Messaging in the Philippines
Figure: Usage of Handset Personalization Services in the Past Year
Figure: Usage of Premium SMS in the Past Year
Table: Wireless Application Adoption
Survey Findings
Figure: Proportions of Clusters
Cluster Profiles
SMS Users
Figure: SMS Users' Mobile Data Usage
Figure: Age Groups of SMS Users
Text Apps Fanatics
Figure: Text Apps Fanatics' Mobile Data Usage
Figure: Age Groups of Text Apps Fanatics
Multimedia Buffs
Figure: Multimedia Buffs' Mobile Data Usage
Figure: Age Groups of Multimedia Buffs
Wireless Innovators
Figure: Wireless Innovators' Mobile Data Usage
Figure: Age Groups of Wireless Innovators
Future Wireless Opportunities
Table: Mean of Monthly Mobile Services Spending (US$)
Future Outlook
Essential Guidance
IDC Analysis
Learn More
Related Research
Definitions
Synopsis

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