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Home > Communications > Telecommunications > General Telecom
Mobile Location-Based Services
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| Published Date:
April 2008
Published By:
Berg Insight
Page Count:
140
Order Code:
R601-38
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- Table of Contents
- List of Figures
- Executive summary
- 1 Introduction to location-based services
- 1.1 Definition of mobile location-based services
- 1.2 Mobile LBS categories
- 1.2.1 Mapping and navigation services
- 1.2.2 Search and information services
- 1.2.3 Community and entertainment services
- 1.2.4 Tracking services
- 1.2.5 Location-based billing services
- 1.2.6 Other services
- 1.3 Accuracy requirements for location-based services
- 1.4 The mobile LBS value chain
- 1.4.1 Location technology developers
- 1.4.2 Positioning platform and network equipment vendors
- 1.4.3 LBS middleware vendors
- 1.4.4 Mobile network operators
- 1.4.5 Application developers
- 1.4.6 Handset manufacturers
- 1.4.7 Location aggregators
- 1.4.8 Data providers and content aggregators
- 1.5 LBS business models and pricing models
- 1.5.1 Examples of LBS business models
- 1.5.2 Pricing models for location-based services
- 1.6 Drivers and barriers for location-based services
- 2 Overview of technology and regulation
- 2.1 Introduction
- 2.2 Network-based positioning technologies
- 2.2.1 Cell-ID
- 2.2.2 Cell-ID + TA and E-CID
- 2.2.3 Uplink Time Difference of Arrival (U-TDOA)
- 2.3 GPS, assisted GPS and hybrid location technologies
- 2.3.1 Assisted GPS
- 2.3.2 Enhanced GPS
- 2.3.3 Hybrid technologies
- 2.4 Mobile network positioning platforms
- 2.5 Handset hardware and software platforms
- 2.6 Regulations affecting adoption of location-based services
- 2.6.1 E112 implementation
- 2.6.2 Occupational safety regulations
- 2.6.3 Legal aspects of privacy and security for LBS
- 3 Operator LBS services and strategies
- 3.1 3 Group
- 3.2 Orange
- 3.3 Telefónica Group
- 3.4 Telenor
- 3.5 TeliaSonera
- 3.6 T-Mobile
- 3.7 Vodafone
- 4 Mapping and navigation services
- 4.1 Operator turn-by-turn navigation services
- 4.2 Handset vendor strategies
- 4.2.1 Nokia
- 4.2.2 Samsung
- 4.2.3 Motorola
- 4.2.4 Sony Ericsson
- 4.2.5 HTC
- 4.3 Ad-funded navigation services
- 4.3.1 DasÖrtliche
- 4.3.2 LocatioNet
- 4.3.3 Mappy
- 4.3.4 Nav4All
- 4.4 White-label navigation providers
- 4.4.1 Appello Systems
- 4.4.2 Jentro Technologies
- 4.4.3 Networks In Motion
- 4.4.4 TeleNav
- 4.4.5 Telmap
- 4.4.6 Wayfinder Systems
- 4.4.7 Webraska
- 5 Search and information services
- 5.1 White-label local search providers
- 5.1.1 JumpTap
- 5.1.2 M-spatial
- 5.1.3 Mobile Commerce
- 5.1.4 Motricity
- 5.2 Mapping and local search providers
- 5.2.1 Cityneo
- 5.2.2 Creativity Software
- 5.2.3 Google
- 5.2.4 Microsoft
- 5.2.5 Novasys
- 5.2.6 Oxford Softworks
- 5.2.7 SharpMind
- 5.2.8 t-info
- 5.2.9 Yahoo!
- 5.2.10 YellowMap
- 6 Community and entertainment services
- 6.1 Chat and instant messaging services
- 6.1.1 Chat Orange
- 6.1.2 Chat movistar
- 6.1.3 SFR Chat
- 6.1.4 TIM KISS
- 6.1.5 eBuddy
- 6.1.6 Fring
- 6.2 Community and social network services
- 6.2.1 GPSed.com
- 6.2.2 GyPSii
- 6.2.3 Jaiku
- 6.2.4 Locr
- 6.2.5 MobiLuck
- 6.2.6 Socialight
- 6.2.7 Yahoo! oneConnect
- 6.3 Friendfinder services
- 6.3.1 3Friendfinder
- 6.3.2 Possibility Friendfinder
- 6.3.3 CellVision mBuddy
- 6.3.4 MECOMO FRIENDS pro
- 6.3.5 Useful Networks
- 6.4 Location-based games
- 6.4.1 Art & Smart
- 6.4.2 Creative Workline
- 6.4.3 Mopius
- 6.4.4 TikGames
- 6.4.5 YDreams
- 7 Tracking services
- 7.1 Consumer services
- 7.1.1 People tracking
- 7.1.2 Asset tracking services
- 7.2 Business services
- 7.2.1 Fleet management services
- 7.2.2 Tracking, workforce management and lone worker protection services
- 8 Location-based billing services
- 8.1 Location-based billing technology
- 8.2 Location-based billing plans
- 8.2.1 O2 Germany
- 8.2.2 T-Mobile
- 8.2.3 Vodafone Group
- 8.2.4 Service plans from KPN, Mobistar and SFR
- 8.2.5 Seeker Wireless’ SeekerZone zone detection technology
- 9 Trends and forecasts
- 9.1 Key market trends
- 9.2 LBS revenue forecast
- 9.3 LBS segment forecast
- 9.3.1 Mapping and navigation services
- 9.3.2 Search and information services
- 9.3.3 Community and entertainment services
- 9.3.4 Tracking services
- 9.3.5 Location-based billing services
- Glossary
- List of Figures
- Figure 1.1: Mobile location-based service categories
- Figure 1.2: Accuracy requirements for LBS services
- Figure 1.3: Generic LBS value chain
- Figure 1.4: LBS industry player categories
- Figure 2.1: Cellular Frequency Reuse Pattern
- Figure 2.2: Cell ID Location Methods
- Figure 2.3: TDMA Frame
- Figure 2.4: U-TDOA Location
- Figure 2.5: U-TDOA performance results.
- Figure 2.6: Assisted GPS technologies
- Figure 2.7: LBS system overview
- Figure 2.8: Mobile phone hardware and software platform
- Figure 4.1: Price examples for operator navigation offerings, March 2008
- Figure 4.2: Nokia smartphones with GPS and Nokia Maps software
- Figure 5.1: Local search and information services marketed by operators
- Figure 5.2: Google Maps for mobile screenshots
- Figure 5.3: Yahoo! Go screenshots
- Figure 6.1: Location-enhanced operator chat services
- Figure 6.2: Location-enhanced social networking services
- Figure 6.3: The MobiLuck WAP site
- Figure 6.4: Yahoo! oneConnect
- Figure 6.5: Examples of Friendfinder services
- Figure 6.6: Creative Workline’s Tourality
- Figure 7.1: Operator marketed people and pet tracking services
- Figure 7.2: Third party people tracking services using Cell-ID
- Figure 7.3: Examples of fleet management services marketed by operators
- Figure 7.4: Workforce management services marketed by operators
- Figure 7.5: Lone worker protection and tracking services
- Figure 7.6: The Argyll Telecom IdentiCare / Connexion2 Identicom
- Figure 8.1: Location-based billing plan customers in Germany, 1H 2005 - 2H 2007
- Figure 8.2: Examples of current O2 location-based voice plans, March 2008
- Figure 8.3: Examples of T-Mobile location-based billing plans (March 2008)
- Figure 8.4: Examples of current Vodafone Otthon plans in Hungary (March 2008)
- Figure 9.1: LBS services offered by mobile operators (Europe 2006 and 2008)
- Figure 9.2: LBS revenue forecast, € million (Europe 2007-2012)
- Figure 9.3: European wireless service revenue forecast, € million (2007-2012)
- Figure 9.4: Turn-by-turn navigation subscribers, (Europe 2007-2012)
- Figure 9.5: Revenues from mapping and navigation services, (Europe 2007-2012)
- Figure 9.6: Revenues from search and information services, (Europe 2007-2012)
- Figure 9.7: Revenues from community and entertainment services, (Europe 2007-2012)
- Figure 9.8: Revenues from tracking services, (Europe 2007-2012)
- Figure 9.9: Location-based billing subscribers, Europe (2006-2012)
- Figure 9.10: Annual revenues from location-based tariff plans, (Europe 2007-2012)
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