Mobile Search Adoption Picks Up Steam in China as the Experience is Improved:

Mobile Search Adoption Picks Up Steam in China as the Experience is Improved

Published Date: July 2007

Published By: In-Stat

Page Count: 31

Order Code: R97-2869

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Description

Table of Contents

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Executive Summary
Introduction
Survey Demographics
Survey Results: Existing Users Survey; Potential User Survey
Conclusions: Methodology
List of Tables: Table 1. Profile of Existing Users of Mobile Search; Table 2. Comparison Between Existing Users and Potential Users, by Age
List of Figures: Figure 1. Age of Respondents; Figure 2. Personal Monthly Income of Respondents; Figure 3. Respondents’ Monthly Spending on Value-added Services; Figure 4. Wireless Service Brand of Respondents; Figure 5. Respondents’ Service Brand, by Monthly Mobile Value-added Services Spending; Figure 6. Respondents’ Attitude to New Technology; Figure 7. How Much of Your Time is Spent on Business Travel per Year?; Figure 8. Have You Used Mobile Search?; Figure 9. Respondents’ Usage of Mobile Search, by Attitude Toward New Technology; Figure 10. Satisfaction Rate for Mobile Search; Figure 11. Which Aspects of the Mobile Search Services are You Unsatisfied With?; Figure 12. Respondents’ Mobile Search Monthly Usage Frequency; Figure 13. Respondents’ Monthly Usage Frequency, by Age; Figure 14. Respondents’ Monthly Usage Frequency, by Time Spent for Business Travel; Figure 15. Respondents’ Favorite Content Category; Figure 16. Respondents’ Preferred Mobile Search Engine; Figure 17. Why Don’t You Use Mobile Search?; Figure 18. Interest Level in Mobile Search Among Respondents Not Currently Using; Figure 19. Interest Level in Mobile Search, by Age Among Respondents Not Currently Using; Figure 20. Interest Level in Mobile Search, by Time Spent for Business Travel; Figure 21. Preferred Content Categories of Potential Users; Figure 22. Preferred Internet Brands for Mobile Search—Potential Users