Mobile Social Networking: Industry Research Report

Mobile Social Networking

Published Date: June 2007

Published By: Generator Research Limited

Page Count: 23

Order Code: R625-109

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EXECUTIVE SUMMARY
MARKET REVIEW
FRENGO: Outline; Social Networking Aspects; Unconventional Approach to Mobile Content Services; Developer Community
MOKO (LOOP MOBILE): Outline; Service: Key Features
MOBESTAR: Market Position; Outline; Service: Key Features
COLLECTIVEX, INC: Market Position; Outline; Service: Key Features
SPARTA SOCIAL NETWORKS: Market Position; Feature Dependency; Example Market Applications
ANALYSIS
DEFINITIONS, STRUCTURE & VALUE CHAIN: What, exactly is Social Networking?; How does Social Networking relate to Social Media?; What does the value chain look like?
CHANNEL MIX: Leveraging Strengths, Avoiding Weaknesses; Another Perspective
OPPORTUNITIES: MOBILE SOCIAL NETWORKING: Platforms; Developer Communities
FIGURES AND TABLES: Figure 1: Relationship Between Mobile Channel, Social Content and Social Services; Figure 2: Social Media Value Chain: Social Networking Impacts on All Parts of the Value Chain and all Digital Channels; Figure 3: Mobile Social Networking in Perspective; Figure 4: Generic Applicability of Social Networking: 3 Main Categories With Examples; Table 1: Frengo (Selected Features): Strength of Social Networking Aspect is Feature-dependant; Table 2: Relative Market Positioning: Frengo and MOKO; Table 3: Similarities Between Two Powerful Applications That are Enabled by Digital Platforms; Table 4: Mobile Channel : Summary of Main Strengths and Weaknesses; Table 5: Online Channel : Summary of Main Strengths and Weaknesses