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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Mobile TV Broadcasting
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| Published Date:
October 2007
Published By:
Berg Insight
Order Code:
R601-34
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- Executive summary
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- 1 Introduction - The next step in the evolution of television
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- 2 Broadcast network technologies
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2.1 Introduction -
2.2 Streaming over mobile networks -
2.3 MBMS and TDtv -
2.4 DAB-based technologies: T-DMB, S-DMB, DAB-IP -
- 2.4.1 Leading market: South Korea
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2.4.2 T-DMB trial and deployment activities -
- 2.5 DVB-based technologies: DVB-H and DVB-SH
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- 2.5.1 Leading market: Italy
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2.5.2 DVB-H trial and deployment activities -
- 2.6 MediaFLO
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- 2.6.1 Leading market: US
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2.6.2 MediaFLO trial and deployment activities -
- 2.7 ISDB-T (OneSeg)
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2.8 A-VSB -
2.9 Satellite solutions -
- 2.9.1 DVB-SH (DVB-H+)
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2.9.2 S-DMB -
- 2.10 Video on demand
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- 3 Contents and consumption
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3.1 General observations -
- 3.1.1 Consumer behaviour
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3.1.2 Content preferences -
- 3.2 Europe
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- 3.2.1 Italy: Europe’s biggest consumers
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3.2.2 France: 400,000 users connect to million times per month via PC and mobile .44-
3.2.3 Spain: Users access news and complain about battery time -
3.2.4 UK: Four hours per month in 20-minute sessions -
3.2.5 Germany: MI FRIENDS - users take time to get hooked and develop habits -
- 3.3 United States
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3.4 Asia Pacific -
- 3.4.1 Japan: Popular service but unclear business model
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3.4.2 South Korea: 1 million viewers paying for S-DMB -
3.4.3 South Korea: Quick uptake of T-DMB thanks to free service -
- 4 Challenges for mobile TV
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4.1 A new TV concept -
4.2 Lack of standardised tests -
4.3 Frequency allocation -
4.4 Harmonization and roaming -
4.5 The handset -
4.6 The tuner -
4.7 Deployment costs -
4.8 Lack of operator interest -
4.9 Rights issues -
4.10 Competition from other devices -
- 5 Business models and strategies
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5.1 Unicast or broadcast -
5.2 Business models -
- 5.2.1 Broadcasters
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5.2.2 Content aggregators -
5.2.3 Mobile operators -
5.2.4 Revenue flows -
- 5.3 Content innovation
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- 5.3.1 Differentiation
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5.3.2 Interactivity -
5.3.3 User-generated contents -
5.3.4 Case study: TU Media, South Korea -
- 5.4 Revenue models
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- 5.4.1 Conditional access: subscriptions and pay-per-view
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5.4.2 Free access: advertising -
- 6 Case studies
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6.1 Europe -
- 6.1.1 UK: Vodafone considering how to serve possible mass-market
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6.1.2 UK: BT ditches one customer, one phone-service after one year -
6.1.3 Italy: 3 Italia controlling both mobile and TV networks -
6.1.4 Italy: Cooperation to share infrastructure costs and resources -
6.1.5 Germany: DMB’s first launch in Europe alongside DVB-H development -
6.1.6 France: Orange offers TV on Internet and mobile -
6.1.7 Finland: Digital radio over DVB-H -
- 6.2 United States
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- 6.2.1 MobiTV: Content aggregator for mobile and wireless access
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6.2.2 Modeo: Service provider dropping mobile TV after trial -
6.2.3 Sprint: Pushing video services in many forms -
6.2.4 Verizon Wireless: Going with FLO -
6.2.5 AT&T: Late to market -
6.2.6 T-Mobile: Amassing spectra to start broadband media services -
- 6.3 Asia Pacific
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- 6.3.1 Japan: MBCo failed with dedicated portable TV but others keep trying
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6.3.2 Japan: Mobile operators providers counting on meta usage -
6.3.3 South Korea: DMB services popular, but not making money -
- 7 Conclusions and market forecast
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7.1 It is a brand new world -
7.2 Regulations -
7.3 Technology -
7.4 Business models and strategies -
7.5 Content and usage -
7.6 Market forecasts -
- Glossary
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- List of Figures
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Figure 1.1: The evolution of mobile TV media -
Figure 2.1: Comparison of downlink data capacity demanded per user by services -
Figure 2.2: Evolution of DMB -
Figure 2.3: T-DMB technical overview -
Figure 2.4: Comparison of S-DMB and T-DMB -
Figure 2.5: Milestones for T-DMB development in South Korea -
Figure 2.6: T-DMB business model -
Figure 2.7: Technical overview comparison of T-DMB and DVB-H -
Figure 3.1: Key results from some European mobile TV trials -
Figure 3.2: Preferred occasions for watching mobile TV -
Figure 3.3: Average viewing time by day of the week (August 2005) -
Figure 3.4: Top five programs and contents for mobile TV -
Figure 3.5: Moments for watching S-DMB mobile TV -
Figure 3.6: South Korean T-DMB licensees and channel line-up -
Figure 3.7: Moments for watching T-DMB mobile TV -
Figure 3.8: Popular programming among Korean DMB viewers -
Figure 4.1: South Korean T-DMB licensees and channel line-up -
Figure 4.2: Analogue TV switch off year in Europe by country -
Figure 4.3: Examples of mobile-TV enabled handsets -
Figure 4.4: DVB-H versus DMB-T cost comparison -
Figure 5.1: Strategic options for deploying mobile TV -
Figure 5.2: The mobile TV value chain -
Figure 5.3: Examples of roles played by broadcasters in the mobile TV value chain -
Figure 5.4: Examples of aggregator led business models for mobile TV -
Figure 5.5: Examples of roles played by operators in the mobile TV value chain -
Figure 5.6: Example of revenue flows generated by fee-based mobile TV services -
Figure 5.7: Architecture of an interactive voting service -
Figure 5.8: Original channel lineup for TU Media’s S-DMB service -
Figure 5.9: Pricing examples for mobile TV (September 2007) -
Figure 5.10: Examples of revenue models for mobile TV -
Figure 6.1: Samsung SCH-u620 MediaFLO enabled handset -
Figure 6.2: Subscriber uptake for S-DMB and T-DMB (South Korea Q1-2006-Q1-2007) -
Figure 6.3: TU Media investment plan for 2005-2010 -
Figure 7.1: Mobile TV market forecast, by region (Worldwide 2007-2012)
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