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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Mobile TV: End User Opinion
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- CHAPTER 1 EXECUTIVE SUMMARY
- Mobile TV fascinates consumers
- Sentiment towards mobile TV grows negative
- Mobile TV disappoints user expectations
- Background and scope
- Discussion classification scheme
- Categorisation definitions
- Content definition
- Customer care definition
- Ease of use definition
- Marketing definition
- Quality definition
- Restrictions definition
- Use-cases definition
- Value for money definition
- Other definition
- Summary methodology and terminology
- CHAPTER 2 BACKGROUND SCOPE
- Analysis of buzz: what do consumers talk about?
- Quality and ease of use dominate discussion
- Figure 1.1: Overall buzz by topic of discussion
- Buzz comparison 2005/2006: consumer interest in mobile TV growing strongly
- Figure 1.2: Mobile TV overall buzz comparison, 2005-2006
- Buzz sentiment comparison 2005-2006: negative sentiment outgrows positive
- Figure 1.3: Buzz sentiment comparison, 2005-2006
- CHAPTER 3 SUMMARY METHODOLOGY AND TERMINOLOGY
- Quality: the primary concern for consumers
- Quality: overall sentiment mixed
- Figure 3.1: Quality buzz by sentiment
- Comparison with 2005: quality perceptions declining
- Figure 3.2: Quality sentiment comparison, 2005-2006
- Quality buzz: image quality the main concern
- Figure 3.3: Quality buzz by sub-topic of discussion
- Quality sentiment: picture quality mixed, but small screens disliked
- Figure 3.4: Quality buzz sentiment by sub-topic of discussion
- Quality: sub-topics of discussion
- Picture: mixed perceptions
- Figure 3.5: Picture buzz by sentiment
- Screen size: a perceptual barrier for some
- Figure 3.6: Screen size buzz by sentiment
- Audio: loss of synchronisation annoys
- Figure 3.7: Audio buzz by sentiment
- Reception: “bursty” network performance
- Figure 3.8: Reception buzz by sentiment
- CHAPTER 4 ANALYSIS OF BUZZ: WHAT DO CONSUMERS TALK ABOUT
- Ease of use: bugs and errors compromise usability
- Ease of use: strongly negative sentiment
- Figure. 4.1: Overall ease of use sentiment
- Comparison with 2005: little improvement in sentiment
- Figure 4.2: Ease of use sentiment comparison, 2005-2006
- Ease of use buzz: bugs and errors dominate
- Figure 4.3: Ease of use buzz by sub-topic of discussion
- Ease of use sentiment: only navigation attracts positive discussion
- Figure 4.4: Ease of use buzz sentiment by sub-topic
- Ease of use: sub-topics of discussion
- Bugs and errors: frequent problems taint service experience
- Figure 4.5: Bugs and errors buzz by sentiment
- Navigation: users like to ‘channel hop’
- Figure 4.6: Navigation buzz by sentiment
- Battery life: preventing increased usage
- Figure 4.7: Battery buzz by sentiment
- Comfort: area of future concern?
- Figure 4.8: Comfort buzz by sentiment
- CHAPTER 5 USE - CASES : END USERS LOVE ‘MOBILE’ TV
- Use-cases: overwhelming positive sentiment
- Figure 5.1: Use-cases overall buzz by sentiment
- Comparison with 2005: major improvements in perceptions
- Figure 5.2: Use-cases sentiment comparison, 2005-2006
- Use-case buzz: “where” used the focus of discussion
- Figure 5.3: Use-cases buzz by sub-topic
- Use-cases sentiment: seen as compelling concept
- Figure 5.4: Use-cases buzz by sentiment and sub-topic
- Use-cases: sub-topics of discussion
- ‘Where’: commuting seen as a key use-case
- Figure 5.5: “Where” buzz by sentiment
- ‘Why’: users less clear on actual benefits
- Figure 5.6: “Why” buzz by sentiment
- ‘When’: morning and evening commute are favourite
- Figure 5.7: “When” buzz by sentiment
- ‘How long’: filling up dead time a key use
- Figure 5.8: “How long” buzz by sentiment
- CHAPTER 6 VALUE FOR MONEY: SERVICE EXPERIENCE HOLDS BACK VALUE PERCEPTIONS
- Value for money: negative sentiment common
- Figure 6.1: Value for money buzz by sentiment
- Comparison with 2005: value perceptions becoming more negative
- Figure 6.2: Value for money sentiment comparison, 2005-2006
- Value for money buzz: subscription charges the focus of discussion
- Figure 6.3: Value for money buzz by sub-topic
- Value for money sentiment: bundles are well perceived
- Figure 6.4: Value for money buzz by sentiment and sub-topic
- Value for money: sub-topics of discussion
- Subscription: seen as poor value tied to poor quality
- Figure 6.5: Subscription buzz by sentiment
- Bundles: users love to pick and chose their content
- Figure 6.6: Bundle buzz by sentiment
- General value for money: cost dissuades adoption for some
- Figure 6.7: General value for money buzz by sentiment
- Data usage: a concern for off-net providers
- Figure 6.8: Data usage buzz by sentiment
- CHAPTER 7 CONTENT: USERS LOVE IMPROVING RANGE OF CONTENT
- Content: overall sentiment positive
- Figure 7.1: Content buzz by sentiment
- Comparison with 2005: positive sentiment growing
- Figure 7.2: Content sentiment comparison, 2005-2006
- Content buzz: improving range/choice the focus
- Figure 7.3: Content buzz by sub-topic
- Content sentiment: specific content well-liked
- Figure 7.4: Contents buzz by sentiment and sub-topic
- Content: sub-topics of discussion
- Range/choice: users impressed by the channel variety
- Figure 7.5: Range/choice buzz by sentiment
- Specific content: sport content well liked
- Figure 7.6: “Specific content” buzz by sentiment
- Quality: poor content is poor content
- Figure 7.7: ‘Content quality; buzz by sentiment
- CHAPTER 8 ANALYSIS BY COUNTRY
- France: improved applications impact discussion
- French buzz: improved ease of use drives discussion
- Figure 8.1: France; buzz by topic
- French sentiment: improved navigation partially offsets usability concerns
- Figure 8.2: France; buzz by sentiment and topic
- Germany: quality the focus of discussion
- German buzz: little focus on content
- Figure 8.3: Germany; buzz by topic
- German sentiment: criticisms hold back use-case perception
- Figure 8.4: Germany; buzz by topic and sentiment
- UK: improved range of content improves value perceptions
- UK buzz: content a growing topic, held back by quality
- Figure 8.5: UK; buzz by topic
- UK sentiment: positive perception of value and content
- Figure 8.6: UK; buzz by topic and sentiment
- US: quality impacts value perceptions
- US buzz: quality the focus, usability less of an issue
- Figure 8.7: US; buzz by topic
- US sentiment: quality experience drives value complaints
- Figure 8.8: US; buzz by topic and sentiment
- CHAPTER 9 SUMMARY: THE MOST IMPORTANT AREAS TO CONSUMERS
- Figure 9.1: Top five sub-categories by volume of buzz
- Figure 9.2: Summary of key end-user issues by overall sentiment
- APPENDIX: DETAILED METHODOLOGY
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