Mobile TV: Global Standards Review & Forecast for Infrastructure & Handsets?

Mobile TV: Global Standards Review & Forecast for Infrastructure & Handsets? 2007-2011

Published Date: March 2007

Published By: Multimedia Research Group, Inc.

Page Count: 181

Order Code: R190-48

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Description

Table of Contents

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1 Introduction: 1.1 Background Research on Mobile TV drivers; 1.2 The Big Issues about Mobile TV Growth
2 Conclusions And Summary: 2.1 Service Revenue By 2011; 2.2 Infrastructure Spending By 2011
3 Technology Overview: 3.1 Mobile TV Technologies; 3.2 The Quality Imperative In Mobile TV; 3.3 Different Video Densities And Resolutions; 3.4 Datacasting Technology In Details; 3.5 DAB IP, T-DMB And S-DMB; 3.6 High Definition Radio; 3.7 The Korean T-DMB Experiment; 3.8 S-DMB Versus T-DMB; 3.9 The New Chinese Mobile TV System; 3.10 T-DMB In The Rest Of The World; 3.11 DVB-H And DVB-SH; 3.12 How The World Expects DVB-H To Be Deployed; 3.13 Power Requirements For Mobile TV; 3.14 DVB-H Trials And Live Services; 3.15 DVB-H Support - Organizations And Vendors; 3.16 FLO, MediaFLO And The FLO Forum; 3.17 Sprint And WiMAX TV; 3.18 The Penalty Of Using L-Band; 3.19 DVB-SH Or S-Band; 3.20 Multicasting Within A Cellular Signal; 3.21 TV Over WiMAX; 3.22 TV Over Wi-Fi; 3.23 Placeshifting; 3.24 On Board Storage; 3.25 Advanced Screen Technologies
4 Global Mobile TV Services and Forecasts - 2007-2011: 4.1 Which Countries Will Install Mobile TV; 4.2 The Issue Of Spectrum; 4.3 Mobile TV Sign Up Rates; 4.4 Some Sample Countries; 4.5 Western Europe; 4.6 Eastern And Central Europe; 4.7 USA And Canada; 4.8 China And Asia Pacific; 4.9 South And Central America; 4.10 Infrastructure Build-Out; 4.11 Cost Calculation Methodology; 4.12 Multicasting Cost Variables
5 Equipment Forecasts By Region: 5.1 Calculation Approach; 5.2 Western Europe; 5.3 Eastern And Central Europe; 5.4 USA And Canada; 5.5 China And Asia Pacific; 5.6 Israel, Middle East And Africa; 5.7 South And Central America
6 Service Revenue Projections: 6.1 Chip Component Revenue Projections; 6.2 Non-Handset Sales
7 Mobile TV Trials
8 Mobile TV Business Models: 8.1 Advertising Based TV Is Getting Saturated; 8.2 Requirements For A Successful Mobile TV Business; 8.3 Advertising As A Revenue Stream; 8.4 Short Form Mobile Content; 8.5 Addressable Advertising; 8.6 Local Advertising; 8.7 Subscriptions First, Then Advertising; 8.8 Blended Mobile Video; 8.9 The Mobile Video Portal As The Next Major Software Platform; 8.10 Other Revenues; 8.11 Future Video
9 Mobile TV Equipment Vendors
10 Index of Participating Companies
11 Index of Companies
Table of Figures: Figure 3-1: How IP Video Needs To Be Sent; Figure 3-2: Mobile TV Road Maps; Figure 3-3: DAB Transport Protocol Stack; Figure 3-4: Dacos T-DMB Mobile TV Portable Player; Figure 3-5: Possible Network Topology Solutions For DVB-H; Figure 3-6: DVB-H And Media FLO Are More Or Less Identical; Figure 3-7: One Inch Disk Drive Trends; Figure 4-1: Countries Included With Under 50% Mobile Penetration; Figure 4-2: Formula For Calculating Penetration Of Mobile TV; Figure 4-3: Accumulated Global Mobile TV Enabled Handsets; Figure 4-4: Global Mobile TV Enabled Handset Deployments Per Year; Figure 4-5: Mobile TV Handset Breakdown By Global Region 2011; Figure 4-6: Mobile TV Handsets Shipments By 2011 By Region; Figure 4-7: Mobile TV Handsets Western Europe in 2011; Figure 4-8: Accumulated Mobile TV Handsets In Western Europe; Figure 4-9: Mobile TV Handsets Eastern And Central Europe 2011; Figure 4-10: Accumulated Mobile TV Handsets In Eastern And Central Europe; Figure 4-11: Mobile TV Handsets In USA And Canada In 2011; Figure 4-12: Accumulated Mobile TV Handsets In The USA And Canada; Figure 4-13: Mobile TV Handsets In China And Asia Pacific In 2011; Figure 4-14: Accumulated Mobile TV Handsets In China And Asia Pacific; Figure 4-15: Mobile TV Handsets In Israel, Middle East And Africa In 2011; Figure 4-16: Accumulated Mobile TV Handsets In Israel, Middle East, And Africa; Figure 4-17: Mobile TV Handsets In South And Central America In 2011; Figure 4-18: Accumulated Mobile TV Handsets In South And Central America; Figure 5-1: Global Mobile TV Transmission Equipment In $ Millions; Figure 5-2: Accumulated Mobile TV Transmission Equipment Spending; Figure 5-3: Western Europe Mobile TV Transmission Equipment Spending To 2011; Figure 5-4: Western Europe Mobile TV Transmission Equipment Annual Spending; Figure 5-5: Eastern And Central Europe Mobile TV Transmission Equipment Spending To 2011; Figure 5-6: Eastern And Central Europe Mobile TV Transmission Equipment Annual Spending; Figure 5-7: Canada And USA Spending On Mobile TV Transmission Equipment To 2011; Figure 5-8: Canada And USA Mobile TV Transmission Equipment Annual Spending; Figure 5-9: Asia Pacific Spending On Mobile TV Transmission Equipment To 2011; Figure 5-10: Israel, Middle East And Africa Mobile TV Transmission Equipment Spending To 2011; Figure 5-11: Israel, Middle East, And Africa Mobile TV Transmission Equipment Annual Spending; Figure 5-12: South And Central America Mobile TV Transmission Equipment Spending To 2011; Figure 5-13: South And Central America Mobile TV Transmission Equipment Annual Spending; Figure 6-1: Datacasting Mobile TV Device Non-Handsets; Figure 6-2: Cumulative Non-Handset Players; Figure 7-1: Global Mobile TV Trials And Live Networks
Table of Tables: Table 3-1: The Different Mobile Broadcast Technologies; Table 3-2: What Is The Video That We Want To Send?; Table 3-3: The Likely Reach Of DVB-H Through 2009; Table 3-4: Likely Reach Of MediaFLO Through 2009 In the Top 30 US Markets; Table 4-1: Mobile TV Handsets In Western Europe In 2011; Table 4-2: Mobile TV Handsets In Eastern And Central Europe In 2011; Table 4-3: Mobile TV Handsets In The USA And Canada In 2011; Table 4-4: Mobile TV Handsets In China And Asia Pacific In 2011; Table 4-5: Mobile TV Handsets In Israel, Middle East And Africa In 2011; Table 4-6: Mobile TV Handsets In South And Central America In 2011; Table 6-1: Handset Breakdown By Global Region 2011; Table 6-2: Unit Shipments - Mobile TV Handsets 2006-2011; Table 6-3: Revenue - Chip Shipments For Mobile TV 2006-2011

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