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Home  > Computers and Information Technology  >  Media & Internet  >  Cable/Television & Broadcasting

Mobile TV and Video: Big Dreams for the Smallest Screen


Published Date: April 2007
Published By: eMarketer
Page Count: 23
Order Code: R203-478
 
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Executive Summary
Mobile TV and Video Subscribers Worldwide, 2006-2011 (millions)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Mobile TV and Video
Mobile TV and Video Subscribers Worldwide, 2006-2011 (millions)
Mobile TV and Video Revenues Worldwide, 2006-2011 (millions)
Mobile TV/Video Overview
Video-on-Demand
Mobile TV
Direct-to-Customer
Emerging Media Formats Implemented Most by Top TV Networks in the US, Q1 2007 (% of top TV networks)
The Global Opportunity
Mobile Phone Function that Consumers in Select Countries Worldwide Will Use Most Often in the Future, February-March 2006 (% of respondents)
WCDMA Subscribers Worldwide, by Region, Q2 2005-Q2 2006 (thousands)
CDMA2000 1xEV-DO 3G Subscribers Worldwide, September 2002-September 2006
Smartphone Penetration and Usage in Select Countries Worldwide, May 2006 (% of respondents)
Mobile TV Handset Sales Worldwide, by Technology, 2011 (millions)
Mobile TV Phone Sales Worldwide, 2005-2011 (millions and % of total mobile phone sales)
Mobile TV Broadcast Subscribers Worldwide, 2006 & 2010 (millions)
Mobile Video Service Revenues Worldwide, 2005 & 2009 (millions)
Streamed and Broadcast Mobile TV Service Revenues Worldwide, 2006 & 2011 (millions)
North America
Demographic Profile of US Current Mobile Video Users vs. All Mobile Subscribers, Q2 2006 (% of respondents)
Devices on which US Teen Internet Users Would Watch a TV Show, by Age and Gender, June-July 2006 (% of respondents in each group)
Frequency of Mobile Video Usage by US Mobile Video Users, April 2006 (% of respondents)
Mobile Content Adoption among US Mobile Phone Subscribers*, by Age, 2005 (% of respondents in each group)
US Mobile Phone Users Who Own a Mobile Video Phone or Use Mobile Video, April 2006 (% of respondents)
US Mobile Subscribers Who Currently or Possibly Will Access Mobile Phone TV or Video, 2007 (% of respondents)
US Mobile Video Services Revenues, 2005 & 2010 (millions)
US Mobile Subscribers Who Are Interested in Watching Select Types of Mobile Video on Their Cellphones, 2006 (% of respondents)
Select Mobile Entertainment Activities of US Video-Capable Device Owners, April 2006 (% of respondents)
Attitudes toward Mobile Video Advertising among US Mobile Subscribers Who Currently or Possibly Will* Access Mobile Phone TV or Video, 2007 (% of respondents)
Leading Reason that US Mobile Content Users Are Dissatisfied with Mobile TV/Video, Q3 2006 (% of respondents)
Europe
Handheld Digital Video Broadcasting (DVB-H) Mobile Phone Sales, Subscribers and Service Revenues in Europe, 2006-2010
TV-Enabled Mobile Phone Sales and Service Renewals in Europe, 2006-2010 (thousands of units)
Internet Users and Mobile Internet Penetration in the US and Select Countries in Western Europe, September 2006 (thousands and % of online population)
Usage of Mobile Services by Mobile Phone and Handheld Mobile Device Users Ages 16-24 in the EU, September-October 2005 (% of respondents)
Features that Internet Users in the UK Have on Their Mobile Phones, August-September 2006 (% of respondents)
Select Media that Internet Users in the UK Stream/Download to Their Mobile Phones, August-September 2006 (% of respondents)
Amount that Internet Users in the UK Would Be Prepared to Pay per Month to Watch Content on Their PC vs. Their Mobile Phone, August-September 2006 (% of respondents)
Mobile Subscribers in Western Europe Who Accessed FIFA World Cup Mobile Content, by Technology, Q3 2006 (% of respondents in each group)
Mobile Subscribers in Select Countries in Western Europe Who Accessed FIFA World Cup Mobile Content, Q3 2006 (% of respondents in each group)
Types of FIFA World Cup Mobile Content Accessed by Mobile Subscribers in Western Europe, Q3 2006 (% of respondents)
Asia-Pacific
Mobile TV Users in the Asia-Pacific Region, 2006-2010 (thousands)
Mobile Video Revenues in Japan, South Korea and the Asia-Pacific Region, 2010 (millions)
China
Mobile Phone Users and Mobile Data Users in China, April-December 2006 (millions)
Mobile Internet Users in China, by Age and Gender, 2006 (% of total)
3G Subscribers in China, 2007-2011 (millions and % increase vs. prior year)
Smartphone Sales in China, Q3 2005-Q4 2006 (millions of units)
Smartphone Sales in China, by Price, Q1-Q3 2006 (% market share)
Digital Multimedia Broadcasting Network-Based Handheld TV Users in China, 2006-2010 (millions and % increase vs. prior year)
Mobile Telecommunication Network-Based Handheld TV Users in China, 2005-2010 (thousands and % increase vs. prior year)
India
Mobile Phone Subscribers in India, June-December 2006 (millions)
Affluent Consumers in India Who Own Mobile Phones with Internet Access, Q2 2005 & Q2 2006 (% of respondents)
Japan
Mobile TV Services Currently Offered in Japan and South Korea, 2005-2006
South Korea
Mobile TV Users in South Korea, 2006 & 2012 (millions)
Wild Cards
Adoption Rate* for Mobile Phone Video Capture in the US, Canada and Select Countries in Western Europe, 2006
Select Mobile Community and User-Generated Content Service Users Worldwide, 2006 & 2011 (millions)
Mobile Phone Users Worldwide Who Submit Video Clips to User-Generated Content (UGC) Services* from Mobile Phones, 2006 & 2011 (millions)
Mobile Community Revenues Worldwide, by Service, 2006 & 2011 (millions)
Top Five Web Sites Where UK Mobile Phone Users Upload User-Generated Content from Their Mobile Phones, Q3 2006 (% of respondents*)
Top Five Web Sites Where US Mobile Phone Users Upload User-Generated Content from Their Mobile Phones, Q3 2006 (% of respondents*)
Mobile Phone Subscribers Ages 13-24 in Select Countries in Western Europe Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)
US Mobile Phone Subscribers Ages 13-24 Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)
Related Information and Links
Overview of Mobile Broadcast Standards
Related Links
Contact
Report Contributors
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