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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
Mobile TV & Video: Access Market or Content Market?
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| Published Date:
January 2007
Published By:
IDATE
Page Count:
120
Order Code:
R221-165
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- 1. Introduction: the mobile TV and video environment
- 1.1. Video consumption broadens
- 1.2. Buoyancy in digital content demand
- 1.3. Emerging mobile services
- 1.4. Television market reaches maturity
- 2. Directions being taken by mobile TV and video offers
- 2.1. Video on cellular networks
- 2.2. Video on mobile broadcast networks
- 2.3. Handsets: a digital-home item
- 2.4. Is the industry moving towards network specialisation?
- 3. Video Offers on mobile handsets: an overview
- 3.1. MNO offers
- 3.2. Content-based MVNO
- 3.3. "Off-portal" offers
- 3.4. Broadcast offers
- 3.5. Positioning of mobile TV and video offers
- 3.5.1. Mobile TV and video in 3G offers
- 3.5.2. Broadcast mobile TV: the flagship service of operators
- 3.6. Rate-plan models
- 3.6.1. Diversity of 3G rate plans: packages, subscriptions and pay-per-view
- 3.6.2. Broadcast rate plans: Flat-rate versus “à la carte”
- 4. Initial lessons learned from feedback on mobile television offers
- 4.1. Consumption scenarios
- 4.2. Time distribution of viewings
- 4.3. Frequency and duration of viewing sessions
- 4.4. Types of offers consumers want
- 4.5. Tests come to a close: Consumers’ intentions to subscribe
- 4.6. Cost of the service
- 4.7. Consumer profiles
- 5. New emerging services
- 5.1. Interactive TV on mobile
- 5.2. Mobile and video communities
- 5.2.1. Online communities are spreading to mobile
- 5.2.2. Shared mobile video: from entertainment to professional use
- 5.2.3. Operators are creating their own communities
- 5.2.4. Is mobile content becoming a source for fixed terrestrial networks?
- 5.3. Mobile PVR
- 6. Recent shifts on the mobile video value chain
- 6.1. Case studies
- 6.2. Lessons to be learned from the mobile video value chain
- 7. Markets for mobile television: medium-term development scenarios
- 7.1. Scope of the mobile TV market
- 7.2. Service segmentation
- 7.3. Changes in pricing models, by service
- 7.4. 3G versus broadcasting: areas of competition and complementarity
- 7.5. Revenue streams and business models
- 7.5.1. Propensity for consumers to pay
- 7.5.2. How important is mobile advertising?
- 7.5.3. What revenue sharing model between mobile operators and content providers?
- 7.6. Market forecasts and revenue streams, by operator
- 7.6.1. The scenarios in figures
- 7.6.2. Modelling assumptions
- 7.7. Forecasts: Germany
- 7.7.1. Scenario 1: paid channel packages in broadcast and 3G + VOD 3G
- 7.7.2. Scenario 2: Paid channel packages in broadcast only + VOD 3G
- 7.7.3. Scenario 3: Free TV services in broadcast + VOD 3G
- 7.7.4. Forecast summary for Germany
- 7.8. Forecasts: Spain
- 7.8.1. Scenario 1: Paid channel packages in broadcast and 3G + VOD 3G
- 7.8.2. Scenario 2: Paid channel packages in broadcast only + VOD 3G
- 7.8.3. Scenario 3: Free TV services in broadcast + VOD 3G
- 7.8.4. Forecast summary for Spain
- 7.9. Forecasts: France
- 7.9.1. Scenario 1: Paid channel packages in broadcast and 3G + VOD 3G
- 7.9.2. Scenario 2: Paid channel packages in broadcast only + VOD 3G
- 7.9.3. Scenario 3: Free TV services in broadcast + VOD 3G
- 7.9.4. Forecast summary for France
- 7.10. Forecasts: Italy
- 7.10.1. Scenario 1: Paid channel packages in broadcast and 3G + VOD 3G
- 7.10.2. Scenario 2: Paid channel packages in broadcast only + VOD 3G
- 7.10.3. Scenario 3: Free TV services in broadcast + VOD 3G
- 7.10.4. Forecast summary for Italy
- 7.11. Forecasts: United Kingdom
- 7.11.1. Scenario 1: Paid channel packages in broadcast and 3G + VOD 3G
- 7.11.2. Scenario 2: Paid channel packages in broadcast only + VOD 3G
- 7.11.3. Scenario 3: Free TV services in broadcast + VOD 3G
- 7.11.4. Forecast summary for the United Kingdom
- 7.12. Lessons to be learned from the forecasts: what is the market potential for mobile TV and video?
- 7.13. Can broadcast mobile television services ever be profitable?
- List of figures and tables
- Figure 1: The appeal of "client/server" content among French teenagers
- Figure 2: Methods of broadcasting to mobile terminals
- Figure 3: Distribution of users tested in London and Oxford according to average duration of mobile TV viewing sessions
- Figure 4: Age distribution among mobile TV and video consumers in the United States
- Figure 5: Scope of the mobile television market
- Figure 6: Medium-term segmentation of mobile TV services
- Figure 7: Predominant pricing models for mobile television and video
- Figure 8: Scenario for competition between 3G and broadcast services
- Figure 9: Scenario for cooperation between 3G and broadcast services
- Figure 10: Germany - Forecast summary
- Figure 11: Spain - Forecast summary
- Figure 12: France - Forecast summary
- Figure 13: Italy - Forecast summary
- Figure 14: United Kingdom - Forecast summary
- Table 1: Share of content in ICT spending in French households
- Table 2: Advertising market distribution of mass media in 2005 and 2008
- Table 3: Summary of 3G and broadcast offers
- Table 4: Changes in the mobile TV and video market - Germany - Scenario
- Table 5: Changes in the mobile TV and video market - Germany - Scenario
- Table 6: Changes in the mobile TV and video market - Germany - Scenario
- Table 7: Changes in the mobile TV and video market - Germany - Summary of scenarios
- Table 8: Changes in the mobile TV and video market - Spain - Scenario
- Table 9: Changes in the mobile TV and video market - Spain - Scenario
- Table 10: Changes in the mobile TV and video market - Spain - Scenario
- Table 11: Changes in the mobile TV and video market - Spain - Summary of scenarios
- Table 12: Changes in the mobile TV and video market - France - Scenario
- Table 13: Changes in the mobile TV and video market - France - Scenario
- Table 14: Changes in the mobile TV and video market - France - Scenario
- Table 15: Changes in the mobile TV and video market - France - Summary of scenarios
- Table 16: Changes in the mobile TV and video market - Italy - Scenario
- Table 17: Changes in the mobile TV and video market - Italy - Scenario
- Table 18: Changes in the mobile TV and video market - Italy - Scenario
- Table 19: Changes in the mobile TV and video market - Italy - Summary of scenarios
- Table 20: Changes in the mobile TV and video market - United Kingdom - Scenario
- Table 21: Changes in the mobile TV and video market - United Kingdom - Scenario
- Table 22: Changes in the mobile TV and video market - United Kingdom- Scenario
- Table 23: Changes in the mobile TV and video market - United Kingdom - Summary of scenarios
- Table 24: Profitability of a broadcast television service
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