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Home  > Computers and Information Technology  >  Software  >  Content Management

Mobile User Generated Content Dating, Social Networking & Personal Content Delivery 2007-2012

Published Date: August 2007
Published By: Juniper Research Limited
Order Code: R399-199
 
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DescriptionTable of ContentsSimilar
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Glossary
Executive Summary
Introduction
Types of User Generated Content
The Market for UGC Services
Figure ES1: Total End-User Generated Revenues ($m) from UGC 2007-2012
Table ES1: Total End-User Generated Revenues ($m) from UGC 2007-2012
Regional Outlook for UGC Services
Figure ES2: Total End-User Revenues ($m) for UGC. Regional Forecast 2007-2012
Table ES2: Total End-User Revenues ($m) for UGC Regional Forecast 2007-2012
The Hurdles to UGC Adoption
Table ES3: The Hurdles for UGC
1. Technology
1.1 Introduction
1.2 2G
1.2.1 Communication Technologies of 2G
i. GSM
ii. TDMA
iii. CDMA
iv. D-AMPS
1.2.2 Data Services
i. SMS
a. The Working of SMS
Figure 1.1: SMS Message Flow
b. Types of Messaging Services
Mobile-originated SMS
Mobile-terminated SMS
c. Premium-rate SMS (PRSMS)
1.3 2.5 & 2.75G
1.3.1 Communication Technologies of 2.5/2.75G
i. GPRS
ii. EDGE
iii. CDMA2000
1.3.2 Data Services
i. MMS
a. How Does MMS Work?
Figure 1.2: MMS Application Services
b. MMS Services
- MMS Entertainment and Information Services
Figure 1.3: Nokia’s 6280 3G Handset Supporting Video Streaming
c. Personalisation
1.3.3 The SMS/MMS Value Chain
Figure 1.4: SMS/MMS Value Chain
1.4 3G
Figure 1.5 3G Access Technologies
Figure 1.6: Growth in 3G Subscriber Base by Technology, 2002 - Q1 2007
Figure 1.7: Percentage of Mobile Users Who Own 3G Devices, December 2006
(Selected Countries)
Figure 1.8: Global 3G Subscriber Base, December 2006
1.4.1 UMTS
Figure 1.9: Evolution of UMTS
i. WCDMA
ii. EV-DO
iii. TD-SCDMA
1.5 Beyond 3G
1.5.1 HSPA
1.5.2 3GLTE
1.5.3 CDMA2000 1x EV-DO Revisions A and B
1.5.4 UMB
1.5.5 Mobile WiMAX 802.16e-2005
Figure 1.10: WiMAX Timeline
1.6 Mobile Technologies Compared
Table 1.2: Comparative Chart of Mobile Technologies
1.7 Other Enabling Technologies
1.7.1 Wireless Internet Technologies
i. WAP
a. The Development of WAP
b. The Future of WAP - Where is WAP Heading?
Figure 1.11: Future Path of WAP
ii. The i-mode Alternative
Figure 1.12: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode Penetration
of Total User Base (%) 2000-Q2 2007
1.7.2 Languages, Platforms and Operating Systems
i. Languages
a. Java
ii. Platforms
a. J2ME
b. BREW
iii. Operating Systems
a. Palm OS
b. Symbian
c. Windows Mobile
1.7.3 Other Relevant Technologies and Standards
i. MP3
Figure 1.13: MP3 Phones: Nokia N91 and Sony Ericsson K800
ii. MP4
iii. MIDI
iv. Bluetooth
2. Cellular Market Growth
2.1 Introduction
2.2 Growth of the Cellular Market
2.2.1 Global Cellular Subscriber Market
Figure 2.1: Cellular Subscriber Growth (m) by Region, 2005-2012
Table 2.1: Cellular Subscriber Growth (m) by Region, 2005-2012
Figure 2.2: Cellular Subscriber Base, Market Share (%) by Region 2005-2012
Figure 2.3: Cellular Subscribers Penetration (%) by Region 2005-2012
2.2.2 Leading Mobile Operator Groups by Subscriber Base
Table 2.2: Leading Mobile Operator Groups by Subscriber Base (m) Q1 2007
2.2.3 Growth of 3G
Table 2.3: Global Cellular Subscriber Forecasts (m) by Technology 2007-2012
Figure 2.4: Global Cellular Subscriber Forecasts (m) by Technology 2007-2012
2.3 Regional Cellular Market Growth
2.3.1 North America
Figure 2.5: North American Cellular Subscriber Forecasts (m) by Technology 2007- 2012
Table 2.4: North American Cellular Subscriber Forecasts (m) by Technology 2007- 2012
2.3.2 South America
Figure 2.6: South American Cellular Subscriber Forecasts (m) by Technology 2007- 2012
Table 2.5: South American Cellular Subscriber Forecasts (m) by Technology 2007- 2012
2.3.3 West Europe
Figure 2.7: West Europe Cellular Subscriber Forecasts (m) by Technology 2007-2012
Table 2.6: West Europe Cellular Subscriber Forecasts (m) by Technology 2007-2012
2.3.4 East Europe
Table 2.7: East Europe Cellular Subscriber Forecasts (m) by Technology 2007-2012
Figure 2.8: East Europe Cellular Subscriber Forecasts (m) by Technology 2007-2012
2.3.5 Far East & China
Figure 2.9: Far East & China Cellular Subscriber Forecasts (m) by Technology 2007- 2012
Table 2.8: Far East & China Cellular Subscriber Forecasts (m) by Technology 2007- 2012
2.3.6 Indian Sub Continent
Figure 2.11: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology 2007-2012
Table 2.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology 2007-2012
2.3.7 Rest of Asia Pacific
Figure 2.12: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology 2007-2012
Table 2.10: Far East & China Cellular Subscriber Forecasts (m) by Technology 2007- 2012
2.3.8 Africa & Middle East
Figure 2.13: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology 2007-2012
Table 2.11: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology 2007-2012
2.4 The Opportunity for Mobile Entertainment
Figure 2.14: Percentage of Operator-billed ARPU Attributable to Mobile
Entertainment Services, Selected Markets in 2006
Figure 2.15: Value of Operator-billed ARPU ($) Attributable to Mobile Entertainment
Services, Selected Markets in 2006
Figure 2.16: Monthly Voice ARPU ($), UK, Germany, Italy and US, 2003-2006
2.5 The Opportunity for User Generated Content
3. The User-Generated Content Market
3.1 What is UGC?
Table 3.1 Web 1.0 vs Web 2.0, Services and Products
3.2 Personal Content Distribution
3.2.1 PCD Service Providers
i. YouTube
ii. SeeMeTV
iii. Look at Me!
iv. Mobango
v. Kyte.tv/Decentral.tv
vi. MyCorner
3.2.2 Adult Amateur Content
3.3 Social Networking
3.3.2 Social Networking Site Providers
i. Cyworld
ii. MySpace
iii. Facebook
iv. Bebo
v. MOKO
vi. Itsmy.com
vii. Dada Mobile
viii. GotZapp
ix. GoWare
x. Mobrio/Virgin Mobile
xi. GREE
3.4 Mobile Dating Services
3.4.1 Mobile Dating: The Japanese Experience
3.4.2 Mobile Dating in Western Markets: The Players
i. Handmade Mobile Dating (Flirtomatic)
ii. 3G Dating Agency
iii. MeetMoi
iv. Moviligo
v. Zogo
vi. Webdate
vii. Match.com
viii. Gaydar
ix. Cherrysource
3.4.3 Mobile Dating in Emerging Markets
4. UGC -Business Models and Strategies
4.1 Business Models
4.1.1 Pay per download
4.1.2 Subscription Services
i. Bundling Content
4.1.3 Advertising
i. Strengths
ii. Weaknesses
iii. Opportunities
iv. Threats
4.2 Operator and Service Provider Strategies for UGC Deployment
4.2.1 Operator Policies
4.2.2 Service Providers: On or Off-Portal
i. Lower Data Charges
Table 4.1: UK Operator Data Prices ($), June 2007
ii. Improvements in the User Interface
Iii. Greater Variety of Compelling Content
5. UGC - Hurdles and Regulation
5.1 Hurdles to Customer Adoption and Retention
5.1.1 The User Interface
i. Difficulty in Discovering Content.
ii. Difficulty In Accessing Content
iii. Difficulty in Navigating Content.
iv. Difficulty in Creating Content
v. Difficulty in Uploading Content
5.1.2 Industry Structure
5.1.3 Network Speed and Capacity
5.1.4 Service Pricing
5.1.5 Cost of Data Services
5.1.6 Handset Capacity and Battery Life
5.1.7 Privacy
5.1.8 Differentiation
5.1.9 Beyond Adoption - Customer Retention
5.2 The Regulation of UGC
5.2.1 Copyright
i. Viacom vs Google/YouTube
ii. MySpace vs Photobucket
5.2.2 Explicit Content
5.2.3 Data Mining
6. UGC Market Forecasts
6.1 Mobile Personal Content Distribution
6.1.1 Mobile Phone Users Who Use PCD Services
Table 6.1: Percentage of Mobile Subscribers Who Use PCD. Regional Forecast 2007-2012
Figure 6.1: Number of Users of PCD Services (m). Regional Forecast 2007-2012
Table 6.2: Number of Users of PCD Services (m). Regional Forecast 2007-2012
Figure 6.2: Average Number of PCD Downloads per Service User Per Month.
Regional Forecast 2007-2012
Table 6.3: Average Number of PCD Downloads per Service User Per Month.
Regional Forecasts 2007-2012
Figure 6.3: Total Volume of PCD Downloads (m) by Mobile Users per Year. Regional
Forecast 2007-2012
Table 6.4: Total Volume of PCD Downloads (m) by Mobile Users Per Year. Regional
Forecast 2007-2012
6.1.2 Personal Content Distribution Service ARPU
Table 6.5: Average Price ($) Paid Per PCD Download. Regional Forecast 2007-2012
Figure 6.4: Monthly ARPU ($) for PCD services. Regional Forecast 2007-2012
Table 6.6: Monthly ARPU ($) for PCD services. Regional Forecast 2007-2012
6.1.3 PCD Revenues (End-User Generated)
Figure 6.5: Total End-user Generated Revenues ($m) from PCD Services. Regional
Forecast 2007-2012
Table 6.7: Total End-user Generated Revenues ($m) from PCD Services. Regional
Forecast 2007-2012
6.2 Mobile Social Networking
6.2.1 Mobile Phone Users Who Use Social Networking Sites
Table 6.8: Percentage of Mobile Subscribers Who Use Mobile Social Networking
Sites. Regional Forecast 2007-2012
Figure 6.6: Number of Active Users (m) of Social Networking Sites. Regional
Forecast 2007-2012
Table 6.9: Number of Active Users (m) of Social Networking Sites. Regional Forecast
2007-2012
6.2.2 Mobile Social Networking ARPU
Figure 6.7: Monthly ARPU ($) for Mobile Social Networking Sites. Regional Forecast
2007-2012
Table 6.10: Monthly ARPU ($) for Mobile Social Networking Sites. Regional Forecast
2007-2012
6.2.3 Mobile Social Networking Revenues (End User Generated)
Figure 6.8: Total End-user Revenues ($m) from Mobile Social Networking Sites.
Regional Forecast 2007-2012
Table 6.11: Total End-user Generated Revenues ($m) from Mobile Social
Networking. Regional Forecast 2007-2012
6.3 Mobile Dating
6.3.1 Mobile Phone Users Who Use Mobile Dating and Chat Services
Table 6.12: Percentage of Mobile Subscribers Who Use Mobile Dating/Chatroom
Services. Regional Forecast 2007-2012
Figure 6.9: Number of Active Users (m) of Mobile Dating/Chatroom Services.
Regional Forecast 2007-2012
Table 6.13: Number of Active Users (m) of Mobile Dating/Chatroom Services.
Regional Forecast 2007-2012
6.3.2 Mobile Dating ARPU
Table 6.14: Proportion of Mobile Dating/Chatroom Users Who Pay For Services
Figure 6.10: Monthly ARPU ($) for Mobile Dating/Chat Services. Regional Forecast
2007-2012
Table 6.15: Monthly ARPU ($) for Mobile Dating/Chatroom Services. Regional
Forecast 2007-2012
6.3.3 Mobile Dating Revenues (End User)
Figure 6.11: Total End-user Revenues ($m) from Mobile Dating/Chatroom Services.
Regional Forecast 2007-2012
Table 6.16: Total End-user Revenues ($m) from Mobile Dating/Chatroom Services.
Regional Forecast 2007-2012
6.4 Total UGC Revenues
6.4.1 Mobile UGC Revenues (End-User)
Figure 6.12: Total End-User Generated Revenues ($m) from UGC 2007-2012
Table 6.17: Total End-User Generated Revenues ($m) from UGC 2007-2012
6.4.2 Mobile UGC Revenues (Ad-Supported)
7. Recommendations
7.1 Recommendations for Operators
7.2 Recommendations for Service Providers
7.3 Recommendations for Vendors
7.4 Recommendations for Regulators


List of Forecasts


All forecasts are for 2007-2012 unless stated below.
Regional forecasts cover 8 regions: North America, South America, West Europe, East Europe, Far East & China, Indian Sub Continent, Rest of Asia Pacific, Africa & Middle East
Technology forecasts include 4 splits: 2G, 2,5G, 3G, 3.5/3.9G
Global Forecasts
Cellular Subscriber Growth (m) by Region, 2005-2012
Cellular Subscriber Base, Market Share (%) by Region 2005-2012
Cellular Subscribers Penetration (%) by Region 2005-2012
Global Cellular Subscriber Forecasts (m) by Technology
Total End-User Generated Revenues ($m) from UGC
Regional Cellular Market Growth
North American Cellular Subscriber Forecasts (m) by Technology
South American Cellular Subscriber Forecasts (m) by Technology
West Europe Cellular Subscriber Forecasts (m) by Technology
East Europe Cellular Subscriber Forecasts (m) by Technology
Far East & China Cellular Subscriber Forecasts (m) by Technology
Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology
Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology
Far East & China Cellular Subscriber Forecasts (m) by Technology
Africa & Middle East Cellular Subscriber Forecasts (m) by Technology
Mobile Dating/Chatroom Services Market Forecasts
Percentage of Mobile Subscribers Who Use Mobile Dating/Chatroom Services. Regional Forecast
Number of Active Users (m) of Mobile Dating/Chatroom Services. Regional Forecast
Proportion of Mobile Dating/Chatroom Users Who Pay For Services
Monthly ARPU ($) for Mobile Dating/Chatroom Services. Regional Forecast
Total End-user Revenues ($) from Mobile Dating/Chatroom Services. Regional Forecast
Mobile Social Networking Market Forecasts
Percentage of Mobile Subscribers Who Use Mobile Social Networking Sites. Regional Forecast
Number of Active Users of Social Networking Sites (m). Regional Forecast
Monthly ARPU ($) for Mobile Social Networking Sites. Regional Forecast
Total End-user Generated Revenues ($m) from Mobile Social Networking. Regional Forecast
Mobile User- Generated Content:
Dating, Social Networking and Personal Content Delivery 2007-2012
Page 1 Juniper Research Ltd +44 (0)1256 830002
Personal Content Distribution Market Forecasts
Percentage of Mobile Subscribers Who Use PCD. Regional Forecast
Number of Users of PCD Services (m). Regional Forecast
Average Number of PCD Downloads per Service User Per Month. Regional Forecast
Total Volume of PCD Downloads by Mobile Users Per Year (m). Regional Forecast
Average Price ($) Paid Per PCD Download. Regional Forecast
Monthly ARPU ($) for PCD Services. Regional Forecast
Total End-user Generated Revenues from PCD Services ($m). Regional Forecast
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