|
|
Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
MobileYouth™ 2007, Report 3: Marketing and Branding for the Youth Market
|
|
- I) Reach vs. Relevance - Traditional vs. Digital Marketing?
- How is the change in consumer behaviour affecting marketers and brands?
- What are the characteristics of the new young consumer?
- What is youth’s attitude towards traditional advertising and new media?
- Reach vs. Relevance: How do you reach young consumers?
- Are the traditional ways of advertising still effective?
- How can you reach young consumers without disturbing them?
- Why are interactivity and relevance the 2 fundamental elements of effective advertising?
- How do you calculate an effective mix of media based on target audience, product type and message?
- What value can mobile offer to marketing campaigns?
- To what extent should mobile be integrated in traditional marketing campaigns?
- What are the benefits mobile marketing has to offer?
- What are the difficulties when implementing mobile marketing campaigns, and how can they be solved?
- How can you measure the effectiveness of your mobile marketing campaign?
- II) Value Trade: What do Brands need to Offer Today’s Young Consumers?
- What do youth value in marketing?
- How can brands and marketers benefit from engaging with blogs, podcasting and social networks?
- How can communities create customer advocacy?
- Value Trade: Why do brands need to offer value to communities?
- What are the potential pitfalls when dealing with communities - and how can they be avoided?
- How do you deal with empowered and critical consumers?
- How can communities damage the image of a brand?
- What can we learn from cases like Kryptonite Locks?
- III) Engagement Marketing - What are the 3 Steps to Creating Consumer Loyalty?
- Authenticity: How important is it to young consumers?
- Can authenticity be manufactured?
- What are the lifestyle benefits successful marketing has to offer consumers?
- How do you successfully integrate product development and marketing?
- What are the benefits of involving consumers?
- How can brands and advertisers use word-of-mouth and viral marketing?
- Can this approach also work on the mobile?
|
Similar Products
• Independent Yellow Pages Publishers 2008: Forecast & Analysis
Published Nov 2008 by Simba Information - Reports
• Top 20 U.S. Yellow Pages Markets 2008
Published Sep 2008 by Simba Information - Reports
• Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid
Published Aug 2008 by Generator Research Limited
• Schawk Inc - SWOT Analysis
Published Aug 2008 by Datamonitor
• Snapshots Mexico Advertising 2008
Published Aug 2008 by Snapdata International Group
• Snapshots Australia Advertising 2008
Published Aug 2008 by Snapdata International Group
• Snapshots France Advertising 2008
Published Aug 2008 by Snapdata International Group
• U.S. Mobile Advertising and Search Markets
Published Jul 2008 by Frost & Sullivan
• Market Research Services in Australia - Industry Market Research Report
Published Jul 2008 by IBISWorld
• Sales Promotion Services
Published Jul 2008 by First Research, Inc.
|
|
|
|
0 items
