Mobility Enables Customer Relationship Management Applications in Insurance

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Mobility Enables Customer Relationship Management Applications in Insurance Distribution

Published Date: June 2008

Published By: TowerGroup

Page Count: 11

Order Code: R301-1468

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Table of Contents

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Report Coverage
The Importance of Effective Wholesaling in Insurance Distribution: Exhibit 1 US Individual Life and Annuity Sales by Distribution Channel (2007)
Extending CRM
Essential Considerations for the Mobile CRM Strategy: Exhibit 2 Mobile Device Management Life Cycle (2008)
Navigating the CRM Choices: Exhibit 3 Salesforce.com's Growth in Customers and Subscribers (2007); Exhibit 4 Phased Deployment of Mobile Customer Relationship Management for Insurance Carriers (2008); Exhibit 5 Incremental Costs of Development of Mobile Customer Relationship Management for
Insurers (2008)
What's Next?
Summary

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