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Home > Consumer Products > Consumer Products & Retail > Entertainment
Moms Online: Browsing, Researching, Buying
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| Published Date:
March 2008
Published By:
eMarketer
Page Count:
14
Order Code:
R203-557
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- Executive Summary
- US Adult Female Internet Users with Children*, 2007-2012 (millions)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers: Moms Online
- How Many Moms Online?
- US Adult Female Internet Users with Children*, 2007-2012 (millions)
- US Adult Female Internet Users, by Presence of Children in the Household, 2008 (% of total and millions)
- US Adult Internet Users and Penetration, by Gender, 2007-2012 (millions and % of population 18+)
- US Adult Internet Users, by Gender, 2008 (% of total Internet users 18+ and millions)
- US Adult Females Who Use the Internet, by Presence of Children in Household, Spring 2007 (% of each group)
- Comparative Estimates: US Adult Female Internet Users with Children, 2007 (millions)
- How Moms Spend Their Time Online
- US Mothers' Internet Usage Since Having a Child, November 30-December 3, 2006 (% of respondents)
- Frequency of Internet Usage according to US Female Internet Users with Children, July 2007 (% of respondents)
- Time Spent with Select Media according to US Female Internet Users with Children, July 2007 (% of respondents)
- Types of Sites That Moms Visit
- Top Online Categories, Ranked by Unique Visitors Who Are US Female Internet Users* with Children, December 2007
- US Young and Expecting Mothers Who Visit Top 10 Web Sites, January 2008 (unique visitors and composition index)
- Browsing, Researching, Buying
- US Web-Influenced Retail Store Sales vs. Retail E-Commerce Sales, 2007-2012 (billions)
- Frequency with which US Online Shoppers Research Products Online before Purchasing In Store, by Gender, 2007 (% of respondents)
- Regular Online Activities of US BabyCenter.com Visitors, February 2007 (% of respondents)
- Moms Are Smart About Search
- Online Search Attitudes and Habits of US Female Internet Users with Children, July 2007 (% of respondents)
- Primary Online Information-Gathering Activity prior to Making a Purchase among US Female Internet Users with Children, February 2008 (% of respondents)
- Helpfulness of Search Engines for Online and Offline Purchase Decisions according to US Female Internet Users with Children, July 2007 (% of respondents)
- Where and How Moms Shop, Online and Offline
- Average Monthly Expenditures of US Female Internet Users with Children, by Category, December 2006 (% of respondents and average spending)
- Top 10 Ad-Supported and E-Commerce Site Categories, Ranked by Percent Composition of Visitors Who Are US Female Internet Users with Children*, January 2008
- Primary Product that US Female Internet Users with Children Typically Purchase Online Rather than in a Store, February 2008 (% of respondents)
- Percent of Back-to-School Spending that US Female Internet Uers with Children Will Do Online, by Age of Child at Home, August 2007 (% of respondents)
- Percent of Holiday Shopping that US Female Internet Users with Children Will Do Online, by Age of Child at Home, August 2007 (% of respondents)
- The Parenting Lifestage
- Attitudes toward Online Shopping/Buying among US Adult Female Internet Users with Children vs. Those Who Plan to Have Children in the Next Year, Spring 2007 (% of respondents)
- Online Shopping Activities* of US Adult Female Internet Users with Children vs. Those Who Plan to Have Children in the Next Year, Spring 2007 (% of respondents)
- Ways that US Female Internet Users with Children Want Advertisers to Talk to Them, by Age of Child at Home, January 2008 (% of respondents)
- The Power of Word of Mouth
- Behavior of US Female Internet Users When They Find a Product They Like, 2007 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
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