- Executive Summary
- US Adult Female Internet Users with Children, 2008-2013 (millions)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-Moms Online
- How Many Moms Are Online?
- US Adult Female Internet Users with Children, 2008-2013 (millions)
- US Adult Female Internet Users, by Presence of Children in the Household, 2009 (% of total and millions)
- US Adult Internet Users, by Gender, 2008-2013 (millions and % of population)
- US Adult Internet Users, by Gender, 2009 (% of total and millions)
- US Adult Females Who Use the Internet, by Presence of Children in the Household, 2004-2008 (% of respondents in each group)
- US At-Home Internet Users, by Presence of Children and Access Technology, 2008 (% of respondents)
- Ownership of Select Technologies by US Households, by Household Type, December 2007-January 2008 (% of respondents in each group)
- Online Activities and Destinations
- eMarketer asked moms on Facebook: What do you do online?
- Media and Technologies US Mom Internet Users Could Not Live Without, by Age, October 2008 (% of respondents)
- Online Activities of US Female Internet Users with Children, June-July 2008 (% of respondents)
- Technologies Used by US Digital Moms, October 2008 (% of respondents)
- Attitudes Toward the Internet Among US Mom Internet Users, 2008 (% of respondents)
- Media and Information Sources Used Daily According to US Mom Internet Users, by Age, Q3 2008 (% of respondents)
- Technologies Used by US Digital Moms, by Age, October 2008 (% of respondents)
- People with Whom US Digital Moms Communicate Online, by Channel, October 2008 (% of respondents)
- Top Sites/Categories
- Top 15 Online Categories Visited by US Mom Internet Users*, Ranked by Composition Index, March 2009
- Top 15 Web Properties Visited by US Mom Internet Users*, Ranked by Unique Visitors, March 2009 (thousands and % of mom Internet users visiting)
- Top 10 Ad-Supported/E-Commerce Site Categories, Ranked by Percent Composition of Visitors Who Are US Female Internet Users with Children*, Spring 2009
- Top 10 Ad-Supported/E-Commerce Site Categories, Ranked by Percent Composition of Visitors Who Are US Female Internet Users Without Children*, Spring 2009
- Social Media
- US Female Internet Users Who Participate in Social Media*, by Household Characteristics and Employment, March 2009 (% of respondents)
- Blogging
- US Mom Bloggers Who Review Products and Services on Their Blog(s), June 2008 (% of respondents)
- Primary Money-Making Method from Their Blog(s) According to US Mom Bloggers*, June 2008 (% of respondents)
- Why Mom Blogs Are Growing
- US Female Blog Readers and Publishers, March 2009 (% of respondents and millions*)
- Mom Bloggers: More Than Just Moms
- Social Networks
- Social Networking Sites Visited by US Mom Internet Users*, March 2009
- US Mom Internet Users' Attitudes and Usage of Social Networking Sites, August-September 2008 (% of respondents)
- Twitter
- Social Media Sites Used by US Mom Bloggers, June 2008 (% of respondents)
- From Researching to Purchasing
- US Mom Internet Users Who Click on Online Ads, by Type of Ad, 2008 (% of respondents)
- Gathering Information
- Information Sources Used to Make a Purchasing Decision According to US Digital Moms, October 2008 (% of respondents)
- Information Sources Used to First Hear About a Product According to US Digital Moms, October 2008 (% of respondents)
- Sources Used to Find Out About New Products and Brands for Their Family According to US Mom Internet Users, by Age, October 2008 (% of respondents)
- Topics About Which US Mom Internet Users Ages 25-54 Provide Frequent Advice Online, 2008 (composition index)
- Online Shopping
- Online Shopping Activities of US Female Internet Users with Children, by Race/Ethnicity, June-July 2008 (% of respondents)
- Categories for Which US Digital Moms Researched, Sought Advice or Purchased Online in the Past Three Months, October 2008 (% of respondents)
- Changing Diapers.com for the Recession
- Conclusions
- Endnotes
- 101505 | 101506 | 101508 | 101509 | 101510 | 101512
- Technologies Used by US Digital Moms, October 2008 (% of respondents)
- Technologies Used by US Digital Moms, by Age, October 2008 (% of respondents)
- People with Whom US Digital Moms Communicate Online, by Channel, October 2008 (% of respondents)
- Categories for Which US Digital Moms Researched, Sought Advice or Purchased Online in the Past Three Months, October 2008 (% of respondents)
- Information Sources Used to First Hear About a Product According to US Digital Moms, October 2008 (% of respondents)
- Information Sources Used to Make a Purchasing Decision According to US Digital Moms, October 2008 (% of respondents)
- 103951 | 103953 | 103954 | 103957 | 103977
- US Adult Female Internet Users with Children, 2008-2013 (millions)
- US Adult Female Internet Users, by Presence of Children in the Household, 2009 (% of total and millions)
- US Adult Internet Users, by Gender, 2008-2013 (millions and % of population)
- US Adult Internet Users, by Gender, 2009 (% of total and millions)
- Key eMarketer Numbers-Moms Online
- Related Information and Links
- Related Links
- Contact
- Report Contributors
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