Movie Rental Behavior and Proclivity to Use Online Movie Services: Industry Research

Movie Rental Behavior and Proclivity to Use Online Movie Services

Published Date: July 2007

Published By: The Diffusion Group (TDG Research)

Page Count: 59

Order Code: R662-53

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Search Inside
this Report

Similar
Products

1.0 Introduction
2.0 Methodology
3.0 Overview of Movie Rental Behavior: 3.1 Number of Movies Rented; 3.2 Rental Methods Used; 3.3 Overlap of Rental Service Usage
4.0 Evaluating Downloaded Movie Rentals: 4.1 Comfort Downloading Movies from the Internet; 4.2 Familiarity with Online Movie Download Services; 4.3 Specific OMD Rental Services Used; 4.4 Number of Movies Rented From OMD Service
5.0 Profiling Movie Renters: 5.1 Movie Consumption; 5.2 Attitude toward Online Movie Downloads
6.0 Demographic Characteristics: 6.1 Gender; 6.2 Age; 6.3 Education; 6.4 Income; 6.5 Number of Children in the Household; 6.6 Number of Adults in the Household; 6.7 Technology Adopter Status
7.0 Reflections and Recommendations: 7.1 Competition from Direct-Mail Rental; 7.2 Online Movie Rentals; 7.3 The Possibility of an iTunes Rental Service; 7.4 Final Thoughts on OMD
Appendix
List of Figures: Figure 1 Number of Movies Rented Last Month; Figure 2 Consumer Use of Various Movie Rental Methods; Figure 3 Use of Other Rental Services Among Video Store Customers; Figure 4 Use of Other Rental Services Among Direct-Mail Subscribers; Figure 5 Use of Other Rental Services Among Pay-Per-View Users; Figure 6 Use of Other Rental Services Among Video On-Demand Users; Figure 7 Comfort Downloading Movies from the Internet; Figure 8 Familiarity with Online Movie Download Services for Purchasing; Figure 9 Familiarity with Online Movie Download Services for Renting Movies 21; Figure 10 Online Movie Services Used For Renting; Figure 11 Number of Movies Rented from OMD Service Last Month; Figure 12 Number of Movies Rented Last Month by Rental Method; Figure 13 Number of Movies Purchased in Last Six Months by Rental Method; Figure 14 Comfort Downloading Movies by Rental Method; Figure 15 Familiarity with OMD Rental Services by Rental Method; Figure 16 Familiarity with OMD Sell-Through Services by Rental Method; Figure 17 Interest in Purchasing a Movie from an OMD Service by Rental; Figure 18 Gender of HoH by Rental Method; Figure 19 Age of HoH by Rental Method; Figure 20 Level of Education of HoH by Rental Method; Figure 21 Full-Time College Student Status by Rental Method; Figure 22 Annual Household Income by Rental Method; Figure 23 Number of Children by Rental Method; Figure 24 Number of Adults by Rental Method; Figure 25 Technology Adopter Status by Rental Method; Figure 26 HDTV Ownership by Interest in Purchasing Movies for Download and
List of Tables: Table 1 Comparison of Average Movie Rentals among Frequent and; Table 2 Cross-tabulation of Familiarities with OMD Movie Rentals and; Table 3 Number of Desktop PCs in the Household (HH) by Rental Method; Table 4 Number of Laptop PCs in the HH by Rental Method; Table 5 Number of Televisions (All Types) in the HH by Rental Method; Table 6 Number of HDTVs in the HH by Rental Method; Table 7 Number of Game Consoles in the HH by Rental Method; Table 8 Number of Stereo Speakers (Pairs) in the HH by Rental Method; Table 9 Number of Digital Video Recorders (DVR) in the HH by Rental Method; Table 10 Number of Stand-Alone DVD Players in the HH by Rental Method; Table 11 Number of Stereos in the HH by Rental Method; Table 12 Home Theater Ownership by Rental Method; Table 13 Number of Portable Digital Music Players in the HH by Rental Method; Table 14 Number of Portable Media (Video) Players in the HH by Rental; Table 15 Number of Portable Game Consoles in the HH by Rental Method; Table 16 Number of Personal Digital Assistants in the HH by Rental Method; Table 17 Number of Smartphones in the HH by Rental Method; Table 18 Comfort Using PC as Central Home Entertainment Center; Table 19 Number of Digital Photos on PCs by Rental Method; Table 20 Number of Digital Music Files on PCs by Rental Method; Table 21 Number of Digital Video Files on PCs by Rental Method; Table 22 Familiarity with Home Networking by Rental Method; Table 23 Gender by Rental Method; Table 24 Age Segment by Rental Method; Table 25 Ethnicity by Rental Method; Table 26 Education Level by Rental Method; Table 27 Full-Time Student Status by Rental Method; Table 28 Annual Household Income by Rental Method; Table 29 Marital Status by Rental Method; Table 30 Residence Type by Rental Method; Table 31 Census Region of Residence by Rental Method; Table 32 Type of Area of Residence by Rental Method; Table 33 Number of Children in the HH by Rental Method; Table 34 Number of Adults in the HH by Rental Method; Table 35 Level of Computer Skills by Rental Method; Table 36 Technology Adopter Status by Rental Method; Table 37 Political Affiliation by Rental Method