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Home  > Communications  >  Satellite  >  Systems

Multi-access TV: how to create value by combining the different screens

Published Date: January 2008
Published By: Ovum Plc
Page Count: 27
Order Code: R464-707
 
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Key messages
Defining a framework for multi-access TV & video
What is multi-access TV?
Drivers for multi-access TV and video services
Today’s silos of TV services
The framework for multi-access TV
Service development
Approaches to multi-access TV
Players’ positioning
Service evolution
Key challenges
Case studies
Orange France’s Rewind TV: multi-access catch-up TV
Sky TV: wrapping content around the consumer
AT&T: a three-screen media company
Telstra’s BigPond
Nokia Video Center
Table of figures
Figure 1 TV and video service silos
Figure 2 End-user processes for video and TV services
Figure 3 Silo approach to TV services
Figure 4 Example of multi-access TV scenario: remote EPG and PVR on mobiles for an IPTV offering
Table 1 Player positioning for multi-access services
Figure 5 Overview of the multi-access TV scenario for Orange’s Rewind TV service

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