• Executive Summary
  
• Methodology
  
• Introduction
  
• Multimedia Devices and Phones
  
  • Multimedia Device Industry
    
  • Challenges of Multimedia Capabilities in Wireless Phones
    
  • Multimedia Phone Market Scenarios
    
    • Traction for Walled Garden Approach
      
    • Simplified Exchange of Files
      
    • Acceptance of Unsubsidized Multimedia Phones
      
    • Multimedia Phones as a Market Footnote
      
  • Impact of Multimedia Phones on the Multimedia Market
    
  • Summary
    
• Survey Goal and Demographics
  
• Multimedia Phone Users
  
• Interest in Multimedia Formats
  
  • Multimedia Options
    
    • User Interest in Digital Music Playback Capability
      
    • Interest in Broadcast Audio Capability
      
    • Interest in Broadcast Video Capability
      
• Wireless Multimedia Business Issues
  
  • Willingness to Pay for a Multimedia Phone
    
  • Willingness to Pay for a Multimedia Services
    
  • Awareness of Their Carrier’s Multimedia Offering
    
• Volume Forecast
  
• Conclusion
  

List of Tables

• Table 1. Global Sales of Dedicated MP3 Players (Units in Millions)
  
• Table 2. Global Sales of MP3 Players (Units in Millions)
  
• Table 3. Global Unit Sales of Portable CD Players, MP3 Players, and Wireless Phones (Units in Millions)
  
• Table 4. Global Unit Sales of MP3 Players Compared to Unit Sales of MP3 Phones (Units in Millions)
  
• Table 5. Global Unit Sales of Wireless Multimedia Phones (Units in Thousands)
  
• Table 6. Global Revenue from Wireless Multimedia Phones (US$ in Millions)

List of Figures

• Figure 1. Change in Interest About MP3 Phone Combination 2005 to 2006
  
• Figure 2. Interest in Multimedia Options by Wireless Users
  
• Figure 3. Unit Sales of MP3 Phones and MP3 Players (Units in Millions)
  
• Figure 4. Awareness of Portable Media Players
  
• Figure 5. Global Unit Sales of MP3 Players Compared to Unit Sales of MP3 Phones (Units in millions)
  
• Figure 6. Age of Respondents
  
• Figure 7. Income of Respondents
  
• Figure 8. Brand of Wireless Phone Used by Respondents
  
• Figure 9. Carriers Used by Respondents
  
• Figure 10. Expected Amount that Respondent Will Pay for Next Wireless Phone
  
• Figure 11. Multimedia Capabilities in Wireless Phones of Respondents
  
• Figure 12. Carriers Used by MP3 Phone Users
  
• Figure 13. Amount MP3 Phone Users and Non-MP3 Users Paid for Their Current Phone
  
• Figure 14. Amount MP3 Phone Users and Non-Users Would Pay for New Phone
  
• Figure 15. Importance of Storage Among MP3 Phone Users and Non-Users
  
• Figure 16. Interest in All Multimedia Formats
  
• Figure 17. Cross Interest in FM and MP3
  
• Figure 18. Interest in MP3 Capability within Wireless Phone 2005 to 2006
  
• Figure 19. Age Ranges of Those Interested and Not Interested In an MP3 Phone
  
• Figure 20. Interest in FM Radio from Year to Year
  
• Figure 21. Interest in AM Radio from Year to Year
  
• Figure 22. Interest in Broadcast TV from 2005 to 2006
  
• Figure 23. Preferred Broadcast Types Among Respondents at Least Somewhat Interested in Receiving Broadcast Television
  
• Figure 24. Interest in Wireless VOD Among Respondents That Are At Least Somewhat Interested in Broadcast TV
  
• Figure 25. Willingness to Pay for New Wireless Phone
  
• Figure 26. Amount Respondents at Least Somewhat Interested In an MP3 Phone Would Be Willing to Pay Extra for this Capability Compared Year to Year
  
• Figure 27. Perceived Importance of Removable Storage Methods by Interest in MP3 Phone
  
• Figure 28. Prospective Customer Memory Expectation for MP3 Phones Year-to- Year Comparison
  
• Figure 29. Desired Methods for Download with Year-to-Year Comparison
  
• Figure 30. Interest in Brand for Next Phone by Multimedia Preference
  
• Figure 31. Preferred Method of Payment for Multimedia Files
  
• Figure 32. Perception of $15 Per Month Pricing for Video on Demand Among Respondents at Least Somewhat Interested in Receiving TV Broadcast
  
• Figure 33. Awareness by the Respondent of their Carrier’s Multimedia Offering