The shift from domain-centric devices to portable devices
Web-based services do not solve all the technical issues
Possession versus access - both will be popular
Understanding user behaviour better
The ‘long tail’ Ease of use will be essential New behaviours will read across to other channels Multi-channel strategies will be key for content providers
Scenarios
Scenario A: Microsoft World Scenario B: Web-Gorilla World Scenario C: Fragmented World Technology areas supporting multimedia mobility