- Issues in the Market
- Key themes
- Definition
- Market in Brief
- Where are we now
- Changing behaviour and attitudes
- Innovation for the future
- The prize winners
- Future prospects
- Internal Market Environment
- Key points
- Multiplicity and immediacy
- The Internet
- Figure 1: Selected websites browsed for information 2002-07
- The Internet moves on
- The future will depend on the young
- Figure 2: 11-19s who use the Internet for newspapers/news, 2002, 2004 and 2006
- The advance of the free titles
- Figure 3: Average daily distribution of audited free titles, 2004-07
- Downside specifics
- Other possible scenario
- Where’s it all coming from?
- Figure 4: TV viewership in UK households*, 2002-06
- The UK and beyond
- Broader Market Environment
- Key points
- Ageing - a good fit
- Figure 5: Trends and projections in UK population, by age group, 2002-12
- But what about the young?
- The middle classes on the rise
- Figure 6: Forecast adult population trends, by socio-economic group, 2002-12
- No more leisure for you
- Figure 7: Time spent on occupation per day in an average week by full-time workers, 2002 and 2006
- Competitive Context
- Key points
- Moving ever forward
- Media convergence
- Access on the move
- More than just news, current affairs and sports results
- Older media hold their own
- Figure 8: UK total sales of books, by volume and value, 2002-07
- The book in a digital world
- Magazines another major contender
- Figure 9: UK retail sales of magazines, by value, 2002-07
- Music on the move
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- The challenges ahead
- Reading between the lines
- Figure 11: Annual sales of national daily and Sunday newspapers, by volume, 2002-07
- Revenue sources
- Figure 12: Share of consumer expenditure on national newspapers and advertising revenue, at current and constant 2002 prices, 2003-07
- Average cover prices
- Advertising revenue
- The future of the market
- Over the shorter term
- Over the longer term
- Further decrease in volume sales by 11%
- Figure 13: Forecast Annual sales of national daily and Sunday newspapers, by volume, 2002-12
- Factors incorporated in the forecast
- Segment Performance
- Key points
- Average circulation for dailies and Sundays
- Figure 14: Trends in average circulation/issue for national daily and Sunday newspapers, 2002-07
- Average circulation for each sector
- Figure 15: Trends in average circulation for popular, mid-market and quality newspapers, 2003-07
- Divisions become entrenched
- Why are the populars losing it?
- Meanwhile, further upmarket
- Adding value
- Sundays’ woes
- Market Share
- Key points
- Market share by title
- Below the topline
- The dailies
- Figure 16: National daily newspaper circulation*, 2005-07
- It’s all relative
- But the Daily Mail sails on regardless
- Trouble across the border
- The Sundays
- Figure 17: National Sunday newspaper circulation, 2005-07
- The populars and the mid-market
- A sudden squall among the qualities
- Market share by publisher
- Figure 18: Market shares of national newspaper publishers, by total volume, 2005-07
- Companies and Products
- News International
- A switch in policy
- News Group Newspapers
- The Sun
- Promotions
- Times Newspapers
- Online developments
- Promotion
- Associated Newspapers
- Consistency and strength
- Promotions
- The digital world
- Trinity Mirror
- A troubled present
- Better prospects ahead
- Other opportunities
- Express Newspapers
- Telegraph Group
- Fluidity and change
- Integration
- Guardian Media Group
- Innovation and identity
- Distinctive promotions
- Additions to print
- Independent Newspapers
- Independence in print
- More print innovation
- Financial Times
- Home and abroad
- Consolidating its strengths
- Other publishers
- DC Thomson
- Johnston Press
- Newsquest
- Sport Newspapers
- Brand Communication and Promotion
- Key points
- The overall picture
- Figure 19: Main monitored media advertising expenditure by national newspapers, 2003-07*
- Adspend by medium
- Figure 20: Main monitored media advertising expenditure on national newspapers, by medium, 2003-07*
- The cost of below-the-line
- Adspend by advertiser
- Figure 21: Main monitored media advertising expenditure on national newspapers, by publisher, 2004-06
- Strategic or tactical
- DVDs/CDs or alternatives
- Direction for the future
- Channels to Market
- Key points
- Changing patterns in distribution
- Figure 38: Retail sales* of national newspapers, by outlet, 2005 and 2007
- Traditional strength of the newsagent
- The further shift to convenience
- Smaller grocers
- Retail promotion
- The Consumer - Readership Habits and Attitudes
- Key points
- Internet increases in popularity
- Figure 39: Agreement with selected lifestyle statements, 2003-07
- The youth view of newspapers
- Figure 40: Agreement with selected lifestyle statements, 7-10s and 11-14s, 2002-06
- Newspaper readership
- Figure 41: Type of newspaper regularly read, 2003-07
- Growth of the free dailies
- Appendix
- Advertising data
- Abbreviations
- Internal market environment
- Figure 48: Used the Internet at home or elsewhere in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
- Figure 49: 7-14s who use the Internet, 2002-06
- Market share
- Figure 50: Bulk copies as percentage of average net circulation, 2005 and 2007
- Figure 51: Sales outside UK and RoI as a percentage of average net circulation, 2005 and 2007
- Market share by publisher
- Market share in dailies
- Figure 52: Market shares of national daily newspapers, by publisher, 2005-07
- Market share in Sundays
- Figure 53: Market shares of national Sunday newspapers, by publisher, 2005-07
- Brand communication and promotion
- Figure 54: Main monitored media advertising expenditure on national newspapers, by medium, 2003-07*
- Figure 55: Main monitored media advertising expenditure on national newspapers, by medium, 2004 and 2006
- The consumer - Readership habits and attitudes: Detailed demographics
- Figure 56: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
- Figure 57: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
- Figure 58: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
- The consumer - Readership: Detailed demographics
- Figure 59: Type of newspaper regularly read, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 60: Type of newspaper regularly read, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 61: Type of newspaper regularly read, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 62: Important factors when choosing a newspaper to read, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 63: Important factors when choosing a newspaper to read, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 64: Important factors when choosing a newspaper to read, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 65: Important factors when choosing a newspaper to read, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 66: Cross-analysis of type of newspaper read, by important factors when choosing a newspaper to read, July 2007
- Figure 67: Agreement with statements about newspapers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 68: Agreement with statements about newspapers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 69: Agreement with statements about newspapers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 70: Agreement with statements about newspapers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 71: Cross-analysis of type of newspaper read, by agreement with statements about newspapers, July 2007
- Figure 72: Where news is sourced from, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 73: Where news is sourced from, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 74: Where news is sourced from, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, July 2007
- Figure 75: Cross-analysis of type of newspaper read, by where news sourced from, July 2007
- Further analysis - Consumer typologies: Detailed demographics
- Figure 76: Cluster groups, by gender, age, socio-economic group, marital status, lifestage, working status, tenure, ACORN category, commercial TV viewing, region, newspaper readership, supermarket usage, detailed lifestage groups, presence of children and Mintel’s Special Groups, July 2007
- Figure 77: Cluster groups, by agreement with statements about newspapers, July 2007
- Figure 78: Cluster groups, by type of newspaper read, July 2007
- Figure 79: Cluster groups, by important factors when choosing a newspaper, July 2007
- Figure 80: Cluster groups, by where news sourced from, July 2007
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