Natural Supermarket Pet Department Close-Up: Multi-category Sales, Brand Share, Retailer and Consumer Trends

Published Date: August 2008 Published By: Packaged Facts Page Count: 66 Order Code: R567-707 $2,000.00   Online Download $2,400.00   Hard Copy Mail Delivery $4,000.00   Global Site License $2,800.00   Online Download plus 1 Hard Copy   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Natural Supermarket Pet Department Close-Up: Multi-Category Sales, Brand Share, Retailer and Consumer Trends Introduction Scope of Report Report Methodology Retailer Profile: Whole Foods Market, Inc Company Overview Photograph #1: Checkout Lanes and Signage at Whole Foods Whole Foods and Pet Products Figure 1: Percentage of U.S. Adults Who Shopped at Whole Foods in Last 4 Weeks: Overall vs. Dog or Cat Owners, 2006-2008 Figure 2: Selected High-Index Pet Owner Demographics for Shopping at Whole Foods, 2008 Photograph #2: Pet Department in Whole Foods Photograph #3: Pegboard Display of Pet Treats in Whole Foods Photograph #4: Whole Foods 365 Dry Dog Food Display Figure 3: Price Comparison of Selected Dog and Cat Food Products: Manufacturer Brands vs. Whole Foods Store Brands, Summer 2008 Retailer Profile: Trader Joe’s Company Overview Photograph #5: Checkout Lanes at Trader Joe’s Trader Joe’s and Pet Products Figure 4: Percentage of U.S. Adults Who Shopped at Trader Joe’s in Last 4 Weeks: Overall vs. Dog or Cat Owners, 2006-2008 Figure 5: Selected High-Index Pet Owner Demographics for Shopping at Trader Joe’s, 2008 Photograph #6: Trader Joe’s “Gondola” Pet Display Photograph #7: Trader Joe’s Tuna for Cats Photograph #8: Trader Joe’s Mint-a-Breath Bones Figure 6: Pet Owner Demographics for Shopping at Whole Foods, 2008 (percent, number and index of U.S. dog or cat owners) Figure 7: Pet Owner Demographics for Shopping at Trader Joe’s, 2008 (percent, number and index of U.S. dog or cat owners) Sales Trends Pet Products Charting Double-Digit Growth Figure 8: Pet Product Sales in Natural Supermarkets: 2005-2007 (in millions of dollars) Figure 9: Pet Product Sales in Natural Supermarkets: By Category, 2005-2007 (in millions of dollars) Figure 10: Pet Product Sales in Natural Supermarkets: By Category, YTD 2007 vs. 2008 (in millions of dollars) Mass-Market Sales Sluggish by Comparison Figure 11: IRI-Tracked Sales of Pet Products: Overall and by Category, 2007 vs. 2008 (in millions of dollars) Dog Food Accounts for Largest Category Share Figure 12: Share of Pet Product Sales in Natural Supermarkets: By Category, 2005-2007 (percent) Pet Food Is Largest Classification Figure 13: Share of Pet Product Sales in Natural Supermarkets: By Classification, 2005-2007 (percent) Figure 14: Sales of Pet Products in Natural Supermarkets by Classification, 2005-2007 (in millions of dollars) Figure 15: Sales of Pet Products in Natural Supermarkets by Classification, YTD 2007 vs. 2008 (in millions of dollars) Dog Food Leads Pet Food Classification Figure 16: Share of Pet Food Sales in Natural Supermarkets: By Type, 2005-2008 (percent) Pet Supplies Category Leads Nonfood Classification Figure 17: Share of Nonfood Pet Product Sales in Natural Supermarkets: By Type, 2005-2008 (percent) Weekly Sales Trends Reflect Impact of 2007 Pet Food Recalls Happy Holidays Figure 18: Seasonal Pattern of Pet Product Sales in the Natural Supermarket Channel: January 2005-December 2007 Figure 19: Seasonal Pattern of Pet Food Sales in the Natural Supermarket Channel: January 2005-December 2007 Figure 20: Seasonal Pattern of Nonfood Pet Product Sales in the Natural Supermarket Channel: January 2005-December 2007 Figure 21: Seasonal Pattern of Pet Treats & Snacks Sales in the Natural Supermarket Channel: January 2005-December 2007 Brand Shares and Sales Performance Overview Top Five Brands Taking Bigger Bite of Sales Figure 22: Combined Market Shares of Pet Product Brands in the Natural Supermarket Channel: Top Five vs. All Other, 2005-2008 (percent) Pet Promise the No. 1 Natural Brand Figure 23: Share of Sales of Pet Products in Natural Supermarkets by Marketer/Brand: YTD 2007 vs. 2008 (percent) Figure 24: Share of Sales of Pet Products in Natural Supermarkets by Marketer/Brand: 2005-2007 (percent) Top Brands Post Double-Digit Percentage Growth Figure 25: Sales of Pet Products in Natural Supermarkets by Marketer/Brand: YTD 2007 vs. 2008 (in millions of dollars) Figure 26: Sales of Pet Products in Natural Supermarkets by Marketer/Brand: 2005-2007 (in millions of dollars) Figure 27: Sales of Pet Products in Natural Supermarkets by Marketer/Brand: YTD 2007 vs. 2008 (in millions of dollars) Pet Promise (Natural Pet Products) Figure 28: Pet Promise Sales in Natural Supermarkets, 2005-2008 (in millions of dollars) Photograph #9: Pet Promise “Product Purity” Comparison Chart Pet Guard (Pet Guard Co.) Figure 29: Retail Sales Growth Rates in Natural Supermarkets: Pet Guard vs. Pet Department Overall, 2005-2008 (percent) Photograph #10: Pet Guard Mr. Barky’s Vegetarian Dog Biscuits Newman’s Own Organics Figure 30: Newman’s Own Organics Sales in Natural Supermarkets, 2005-2008 (in millions of dollars) Photograph #11: Newman’s Own Organics 95% Organic Wet Pet Food Wellness (Old Mother Hubbard) Figure 31: Wellness (Old Mother Hubbard) Market Share in Natural Supermarkets, 2005-2008 (in millions of dollars) Castor & Pollux Figure 32: Castor & Pollux Sales in Natural Supermarkets, 2005- 2008 (in millions of dollars) Photograph #12: Castor & Pollux’s Organix Dog Kit Other Natural Channel Brands Figure 33: Retail Sales Growth Rates in Natural Supermarkets: Combined Other Brands vs. Pet Department Overall, 2005-2008 (percent) Halo, Purely for Pets Photograph #13: Halo, Purely for Pets New Packaging Dogswell Photograph #14: Dogswell All Natural Chicken Jerky Treats CANZ (Country Pet) Photograph #15: Country Pet Freezer Case in Whole Foods Other Brands Market Summary Natural Supermarket Channel Advantages Figure 34: U.S. Retail Sales of Natural Pet Products, 2003-2012 (in millions of dollars) Figure 35: Percentage of Pet Owners Shopping at Whole Foods and/or Trader Joe’s, 2008 (percent of U.S. dog or cat owners) Figure 36: Where Organic Groceries Are Most Often Purchased by Selected Retailer Type: Organic Product Shoppers Overall vs. Organic Pet Food Purchasers, 2008 (percentage of U.S. adults) Figure 37: Where Organic Groceries Are Most Often Purchased by Selected Retail Chain: Organic Grocery Shoppers Overall vs. Organic Pet Food Purchasers, 2008 (percentage of U.S. adults) Similar Products • Pet Food and Pet Care Products in India Published Jul 2009 by Euromonitor International • Pet Grooming & Boarding in the US - Industry Risk Rating Report Published Oct 2008 by IBISWorld • Pet Stores in the US - Industry Risk Rating Report Published Oct 2008 by IBISWorld • PETsMART, Inc - SWOT Analysis Published Oct 2008 by Datamonitor • Plimsoll Analysis- Dog Training (UK) Published Oct 2008 by Plimsoll Publishing Ltd. • Plimsoll Analysis- Pet Shops & Supplies (UK) Published Oct 2008 by Plimsoll Publishing Ltd. • The U.S. Market for Pet Medications: Prescription and Over-the-Counter Remedies as Consumer Products Published Oct 2008 by Packaged Facts • Pet Food and Pet Care Products in Turkey Published Oct 2008 by Euromonitor International • Pet Food and Pet Care Products in Saudi Arabia Published Oct 2008 by Euromonitor International • Plimsoll Analysis- Boarding Kennels & Catteries (UK) Published Oct 2008 by Plimsoll Publishing Ltd.