Industry Research Reports and Market Analysis at MindBranch.com Research Index | Publishers | My Account | Contact Us | About MindBranch
Welcome Guest  (Login/Register) |  0 items
  
Advanced Search > | Tips >
Contact a
Research Assistant
US 800-774-4410
or +1-240-747-3094
Search Assistance >

Home  > Communications  >  Wireless  >  Components/Equipment

Ningbo Bird 2005-2010: The Long-term Threat To The Handset Market

Published Date: May 2005
Published By: Visiongain
Order Code: R155-085
 
Questions About This Report
E-mail a Colleague
Printable Page
Fax Your Order
DescriptionTable of ContentsSimilar
Products

Chapter 1 Introduction
1.1 Executive Summary
Chart 1. China's Share of Global Handset Production, 2002-2010
1.2 Focus of This Report
1.2.1 Strategic level
1.2.2 Sales Presentation and business development level
1.2.3 Internal Research level
1.3 Key Statistics of China's Handset Market
Table 1. Key Statistics of Chinese Handset Market, 2004
Table 2. Top 10 Handset Vendors in China, 2004

Chapter 2 Ningbo Bird Overview
2.1 Introduction
2.2 Company Overview
Table 3. Ningbo Bird's Overview
2.2.1 Ningbo Bird's Principle
2.2.2 Ningbo Bird's Philosophy
2.2.3 Ningbo Bird's Management Structure
Figure 1. Ningbo Bird's Structure, 2004
2.2.4 Shareholder Information
2.3 Ningbo Bird's Business Units
2.3.1 Mobile Handsets
2.3.1.1 GSM Handsets
2.3.1.1.1 Compact Camera Phones
Table 4. Compact Camera Phone Portfolio
2.3.1.1.2 Virtual Dual Screen Phones
Table 5. Virtual Dual Screen Phone Portfolio
2.3.1.1.3 Dual Screen Phones
Table 6. Dual Screen Phone Portfolio
2.3.1.1.4 Slim Phones
Table 7. Slim Phone Portfolio
2.3.1.2 CDMA Handsets
Chart 2 Bird's CDMA Handset Sales Profile
2.3.1.3 Java Enabled Handsets
2.3.2 Handheld Computers/PDA
2.3.2.1 Linux
2.3.3 Handset Features and their availability
Chart 3. Ningbo Bird's Handset Features & their Pervasiveness
2.3.3 Pagers
Image 1. Bird's Pager
2.3.4 Repeaters
2.4 Technological partners
2.4.1 Emblaze
2.4.2 Broadcom
2.4.3 Anadigics
2.4.4 ChinaConnect
2.4.5 CoreTek Systems
2.4.6 Unitech Printed Circuit Board
2.4.7 Trolltech
2.4.8 Royal Philips Electronics
2.5 Partnership with Game Developers
Image 2. ExEn Handset
2.6 Step towards 3G
2.7 Ningbo Bird's Corporate Strategies
2.8 Ningbo Bird's Handset Distribution Strategy
2.8.1 Domestic Distribution Strategy
2.8.2 International Distribution Strategy
2.9 Market Environment of Ningbo Bird
2.9.1 Suppliers
2.9.2 Buyers or End Users
2.9.3 Competition from Domestic and Foreign Players
2.9.4 Ningbo Bird's core competencies
2.10 Ningbo Bird's Value Chain Activities
2.10.1 R&D
2.10.2 Human Resource Management
2.10.3 Firm Infrastructure
2.10.4 Logistics
2.11 Drivers of Ningbo Bird's growth
2.11.1 Low price
2.11.2 Knowledge of the local market
2.11.3 Distribution Strategy
2.11.4 R&D Strategy
2.11.5 Government Support
2.11.6 Regional Hub location, Ningbo
2.11.6.1 Location
2.11.6.2 Ningbo Development Zones
2.11.6.3 Ningbo Hightech Park
2.11.6.3.1 Ningbo Software Park
2.11.6.3.2 Zhejiang Provincial Postdoctoral Innovation Base Ningbo
2.11.6.3.3 Ningbo Doctoral Innovation Park
2.11.6.3.4 Ningbo Overseas Scholars Innovation Park
2.11.6.3.5 Ningbo Undergraduate Innovation Park
2.11.6.3.6 Chinese Information and Science Computing Internship and Innovation Base
2.11.6.4 Higher Education

Chapter 3 Bird's Production and Export Profile
3.1 Introduction
Table 8. Ningbo Bird's Sales Performance Comparison, 2003-2004
3.2 Visiongain's Suggestion for Excess Inventory
3.3 Ningbo Bird's Production Profile
Chart 4. Ningbo Bird's Production % in China and globally, 2002-2010
3.4 Ningbo Bird Sales % in China and Abroad, 2004
Chart 6. Ningbo Bird's Handsets Sold globally, 2002-2010
Chart 7. Bird's GSM/GPRS and CDMA Sales %, 2004
Table 9. Global Presence
3.5 Ningbo Bird Export Portfolio
Chart 8. Mobile Handset Export in China by Domestic and Foreign Handset vendors
Chart 9. Regional Share of Bird's Handset Export, 2004
Chart 10. Ningbo Bird Export Forecast, 2003-2010
3.6 Ningbo Bird's PEST Analysis
Table 10. PEST Analysis of Ningbo Bird
3.6.1 Political Scenario Analysed
3.6.2 Economic Scenario Analysed
3.6.3 Socio-Cultural Scenario Analysed
3.6.4 Technological Scenario Analysed

Chapter 4 Bird's International Presence and Opportunities
4.1 Introduction
4.2 Ningbo Bird in Europe
Chart 11. Mobile Handset Repair Rate Comparison
4.2.1 FreeMove Alliance
4.2.1.1 FreeMove Alliance Action Plan
4.2.1.2 FreeMove Alliance Drawbacks
4.2.2 What will FreeMove do for Bird?
Table 11. FreeMove Area of Coverage in Europe and the Mobile Operators Involved
4.2.3 Predictions for Bird in Europe
Chart 12. Ningbo Bird's Market Share Forecasts in Europe,2005-2010
4.2.4 Recommendations for Bird in Europe
4.3 Bird in United States
4.3.1 Recommendations for Bird in US
4.4 Bird in South America
4.5 Bird in Asia
4.5.1 India
Table 12. Ningbo Bird handset Portfolio in India, 2004
4.5.1.1 Recommendations for Bird in India
Chart 13. Handset Vendor Status in India, 2004
4.5.2 Bird in Malaysia
4.6 Bird in Africa
4.7 Suggestions for Bird's strategy in relation to the International Handset Market
4.7.1 For Developed Mobile Markets
4.7.2 For Emerging Mobile Markets
4.8 Dangers for Bird in relation to the International Mobile Market
4.8.1 Dangers in Developed Markets
4.8.2 In Emerging Markets
Table 13. Ningbo Bird's Prospects in Various Mobile Markets

Chapter 5 Ningbo Bird's Competitive Landscape
5.1 Introduction
Chart 14. Comparison of Number of Handset Models Released Globally by Handset Vendors, 2004
5.2 Motorola in China
5.2.1 Objectives
5.2.2 Resources
Table 14. Motorola's Nine Joint Ventures in China
Table 15. Motorola's Resources in China, 2004
5.2.3 Past Record and Performance in China
Table 16. Motorola's Performance in China and World-wide,2004
5.2.3 Current Products and Services
Table 17. Motorola's Popular Handsets in China
5.2.4 Strategy for China
5.3 Nokia in China
5.3.1 Objectives
5.3.2 Resources
Table 18. Nokia's Joint Ventures in China
Table 19. Nokia's Resources in China, 2004
5.3.3 Past records and Performances in China
Table 20. Nokia's Performance in China
5.3.4 Current Products and Services in China
Table 21. Nokia's Handsets in China
5.3.5 Strategy for China
5.4 Samsung
5.4.1 Objective
5.4.2 Resources
Table 22. Samsung's Resources in China
5.4.3 Past Records and Performances in China
5.4.4 Current Products and Services in China
5.4.5 Strategy in China
5.5 Sony Ericsson
5.5.1 Objective
5.5.2 Resources
5.5.2.1 BMC
Table 23. Sony Ericsson's Previous & New Ownership Structure in China
5.5.2.2 What will consolidation of BMC bring?
5.5.3 Current Products and Services in China
Table 24. Sony Ericsson's Popular Products in China
5.5.4 Strategy for China
5.6 Siemens
5.6.1 Objective
5.6.2 Resources
5.6.2.1 Siemens and Ningbo Bird
5.6.3 Strategy for China
5.7 TCL Mobile Communications
5.7.1 Objective
5.7.2 Links with other organisations
5.7.3 Past Records and Performances in China
Chart 15. TCL Mobile Sales Profile
5.7.4 Strategy for China
5.8 Konka Communications
5.8.1 Objective
5.8.2 Past Records and Performances
Chart 16. Konka Mobile Sales Profile 2002-2004
5.9 Amoi Mobile
5.9.1 Objective
5.9.2 Resources
5.9.3 Past Records and Performances in China
5.9.4 Strategy for China
5.10 Soutec
5.10.1 Objective
5.10.2 Past Records and Performances
Chart 17. Soutec Mobile Revenue Profile, 2002-2004
5.10.3 Current Products and Services in China
5.11 Conclusion
Chart 18. Foreign & Domestic Handset Vendor Status in China, 1999-2010
5.11.1 Visiongain's Suggestions for Foreign and Domestic Vendors in China
Table 25. Visiongain's Suggestions for Foreign and Domestic Vendors in China

Chapter 6 Forecasts and Conclusions
Table 26. SWOT Analysis of Ningbo Bird
6.1 Strengths Analysed
6.1.1 Low Labour Costs
6.1.2 Government Support
6.1.3 Skilled Work Force
6.1.4 Direct Access to Chinese Customers
6.1.5 Targeted Low-End User Segment
6.1.6 Localised Handset Functions designed to suite local taste
Image 3. Bird Phones
6.1.7 Strategic partnership with foreign Vendors and Companies
6.2 Weakness Analysed
6.2.1 Slow Response to price Cuts from Rivals
6.2.2 Restricted Cash Flow
6.2.3 Low Brand Awareness outside china
6.2.4 Weak knowledge of other markets
6.3 Opportunities
6.3.1 Expansion of CDMA market
6.3.2 Boost International trade
6.3.3 Untapped Potential Subscriber base in the mainland
6.3.4 Positioning in Other emerging markets
6.4 Threats
6.4.1 Competition with Domestic vendors in international and domestic markets
6.4.2 Competition with Foreign Vendors in International and domestic market
6.4.3 Relaxation of Handset Manufacturing Licensing
6.5 Suggestions for Bird's strategy in relation to Chinese domestic market
Chart 19. Replacement Handset Share in China, 2002-2010
Chart 20. Ningbo Bird's Smartphone Shipment Forecasts,2004-2010
6.6 Visiongain's Predictions
Chart 21. Ningbo Bird's Global Handset Market Share 2003-2010
6.6.1 The Right Strategies for Bird
6.6.1.1 Time to React and Market
6.6.1.2 Cater to Consumer Needs and Demands
6.6.1.2 Penetrate Developed Mobile Markets
6.6.1.3 Promote Brand Awareness
6.6.1.4 Multiple OS Strategy
6.6.1.5 Strengthened Product Portfolio
6.6.1.6 Attention to Design
6.6.1.7 Attention to Positioning
6.6.1.8 Market Development
6.6.1.9 Attention to Business Diversification
6.6.1.10 Boost R&D and indulge in Joint Ventures and Partnerships
6.6.1.11 Focus towards the Value-added service market
6.7 The Challenge Ahead


About visiongain


Visiongain report evaluation form


Companies and organisations mentioned in the report
Agrani Convergence
Alcatel
Amoi
Anadigics
Anhui Mobile Communications
Areva-Framatome
AT&T Wireless
Bellwave
BenQ
Broadcom
China Center for Information Industry Development
Celcom
China Mobile
China Putian
China Unicom
ChinaConnect
CoreTek Systems
DBTL
Digital Fingerpass Technology
Dopod
Emblaze Semiconductor
Express Fortune
Haier
Huawei
ICT Technologies
IN-FUSIO
Institute of Automation of the Chinese Academy of Sciences
Kyocera Corporation
Kejian
Konka
LG
Telekom Malaysia
Lionbridge Technologies
Motorola
National Development and Reform Commission
Ningbo Bird
Ningbo Capacitors Corporation
Ningbo Electronic Information Holding Ltd
Ningbo Solar Energy Corporation
Nokia
Orange
Panda
Philips
POSTEF
PTMC
Qiangxin Semiconductor Chip Design Co. Ltd
Qualcomm
Quanta
Reliance Infocomm
Sagem
Samsung
Sanyo Electric Corporation
Sony Ericsson
Soutec
Sprint
Sun Microsystems
TCL
Telecom Italia Mobile
Telefonica
T-Mobile
TTP Communications
Unitech Printed Circuit Board
Verizon
Vodafone
Similar Products
• The Taiwanese Smart Cellular Device Application IC Market, 3Q 2008
Published Oct 2008 by Market Intelligence Center

• Non-AFIS Fingerprint in Notebook PCs and Wireless Devices Markets
Published Sep 2008 by Frost & Sullivan

• SMobile Systems Private Vendor Watchlist Profile
Published Sep 2008 by IDC

• Telecom Equipment Industry
Published Sep 2008 by Global Industry Analysts

• Mobile Data Modules: Powering the Market for Mobile Internet Peripherals and Devices
Published Sep 2008 by ARCchart

• UK Telecommunications Market Development
Published Sep 2008 by Market and Business Development

• Wireless Monitoring In Home Healthcare
Published Sep 2008 by Berg Insight

• Red Bend: Mobile Software Management for Mobile Operators and Device Manufacturers
Published Aug 2008 by IDC

• Extending PBX Functionalities to Mobile Devices
Published Aug 2008 by Frost & Sullivan

• Wireless Communications Technologies And Solutions
Published Aug 2008 by Mind Commerce Publishing



 

Privacy Policy | Terms & Conditions | Site Map | Return Policy | Help FAQs
Copyright © 1999-2008, All Rights Reserved, MindBranch.com
Trust-e Logo
Phone: 800-774-4410 (US) or +1-240-747-3094 (Int'l)
Hours: 7:00 a.m. to 7:00 p.m. EST Monday through Friday
Email: support@mindbranch.com