Nutritional Supplements in the U.S., 3rd Edition: Industry Research Report

Nutritional Supplements in the U.S., 3rd Edition

Published Date: September 2008

Published By: Packaged Facts

Page Count: 270

Order Code: R567-685

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Chapter 1: Executive Summary: Market Definition; Scope of Report; Product Categories and Classifications; Report Methodology
The Market: Retail Sales Reach $6 Billion in 2007; Mass-Market Sales Turn Around; Natural Supermarket Sales at $1.2 Billion in 2007; Figure 1-1: Comparative Sales Growth of Nutritional Supplement Sales by Channel: Mass-Market, Natural Supermarket, Overall: 2005-2006 vs. 2006-2007 (percent); General Supplements Dominate Mass-Market Sales; Condition-Specific Products Gaining Ground; Market Outlook
The Marketers: Competitive Overview; Natural Product Marketers; Private-Label Share Declines from 2003 to 2007; NBTY and Pharmavite Make Big Market Gains; Condition-Specific Products Charting Healthy Growth; Top Brands in the Natural Supermarket Channel; Figure 1-2: Market Share of Vitamins/Supplements in the Natural Supermarket Channel: Top Five Brands Combined vs. All Other, 2005-2008 (percent)
New Product Trends: Supplement Introductions Surge, Then Dive; “Natural” and “Upscale” the Most Frequently Seen Claims; Macro Trends; Supplements Marketers Offering More Bang for the Buck; Enzymatic Therapy Launches Certified Organic Supplement; Superfood Supplements Competing with Functional Foods; Kids Supplements Filling in Dietary Gaps; Cosmeceuticals Promise Beauty in a Bottle
Consumer Trends: 56% of Adults Use Supplements; Figure 1-3: Percent of Adults Using Nutritional Supplements, 2003-2008 (U.S. adults); Fish Oil/Omega 3 Supplements Posts Biggest Usage Gains; Top Brand Lines Are Multivitamins; Faith and Doubt on Supplement Efficacy; Supplement Users Proactive About Healthcare; 40% of Supplement Users Are Boomers; Other Key Demographic Groups
Chapter 2: Introduction
Market Definition: Scope of Report; Product Categories and Classifications; Product Classifications; Combination Formulas; Other Product Classifications; Delivery Systems
Industry Regulation: FDA and DSHEA Oversee Supplements Industry; The Nutrition Labeling and Education Act (NLEA); The Dietary Supplement Health and Education Act; FDA Releases Good Manufacturing Practices for Dietary; Congress Passes Adverse Event Reports (AER) Bill; CRN Spearheading Industry Self-Regulation
Chapter 3: The Market: Market Size and Growth; Retail Sales Reach $6 Billion in 2007; Table 3-1: U.S. Retail Sales of Nutritional Supplements, 2003- 2007 (in millions of dollars); Mass-Market Sales Turn Around; Table 3-2: Mass-Market Sales of Nutritional Supplements, 2003-2007 (in millions of dollars); General Supplements Category Leads Mass-Market Recovery; Table 3-3: Mass-Market Sales of Nutritional Supplements: By Product Category, 2003-2007 (in millions of dollars); Table 3-4: Annual Dollar Growth/Decline in Mass-Market Sales of Nutritional Supplements: By Product Category, 2004-2007 (in millions of dollars); Table 3-5: Annual Percentage Growth/Decline in Mass-Market Sales of Nutritional Supplements: By Product Category, 2004-2007 (percent); Natural Supermarket Sales at $1.2 Billion in 2007; Table 3-6: Natural Supermarket Sales of Nutritional Supplements, 2005-2007 (in millions of dollars); Figure 3-1: Comparative Sales Growth of Nutritional Supplement Sales by Channel: Mass-Market, Natural Supermarket and Overall: 2005-2006 vs. 2006-2007 (percent)
Market Composition: General Supplements Dominate Mass-Market Sales; Figure 3-2: Share of Mass-Market Sales of Nutritional Supplements by Product Category, 2003 vs. 2007 (percent); Condition-Specific Products Gaining Ground; Table 3-7: Mass-Market Sales and Market Share of Condition- Specific Supplements, 2003-2007 (in millions of dollars and percent); Figure 3-3: Share of IRI-Tracked Sales of Nutritional Supplements: By Condition-Specific Type, 2003 vs. 2007 (percent); Table 3-8: Mass-Market Sales of Condition-Specific Supplements: By Product Type, 2003-2007 (in millions of dollars); Table 3-9: Annual Dollar Growth/Decline in Mass-Market Sales of Condition-Specific Supplements: By Product Type, 2003- 2007 (in millions of dollars); Table 3-10: Annual Percentage Growth/Decline in Mass- Market Sales of Condition-Specific Supplements: By Product Type, 2003-2007 (percent); Natural Supermarket Channel Trends: Vitamins/Supplements Is Larger Classification; Figure 3-4: Share of Natural Supermarket Sales of Nutritional Supplements by Classification, 2005-2007 (percent) Supplement Oils Lead Vitamins/Supplements Classification; Table 3-11: Sales of Top Five Selling Vitamins/Supplements Categories in the Natural Supermarket Channel, 2005-2007 (in millions of dollars and percent); Table 3-12: Share of Sales of Top Five Selling Vitamins/Supplements Categories in the Natural Supermarket Channel, 2005-2007 (percent); Table 3-13: Top Five Vitamins/Supplements Growth Categories in the Natural Supermarket Channel, 2005-2007 (in millions of dollars and percent); “Other Herbals” Dominate Herbals/Homeopathics Classification; Table 3-14: Dollar Sales of Top Five Selling Herbals/Homeopathics Categories in the Natural Supermarket Channel, 2005-2007 (in millions of dollars and percent); Table 3-15: Share of Dollar Sales of Top Five Selling Herbals/Homeopathics Categories in the Natural Supermarket Channel, 2005-2007 (percent); Table 3-16: Top Five Herbals/Homeopathics Growth Categories in the Natural Supermarket Channel, 2005-2007 (in millions of dollars and percent); Supermarkets Lead in Supplement Sales; Figure 3-5: Share of U.S. Nutritional Supplement Sales by Retail Outlet Type, 2008 (percent)
Market Outlook: Macro Trends; Economy Overshadows Health as Major Concern; Table 3-17: Percentage of Adults with Little or No Confidence in Short-Term Prospects for the Economy, April 2003-April 2008 (U.S. adults); Purchasing Patterns Already Shifting; Figure 3-6: Producer Price Index for Nutritional Supplements, 2002-2008; Table 3-18: Percentage of Adults Who Are More Practical or Realistic in Their Purchases, Month Over Month: October 2007-April 2008 (U.S. adults); Table 3-19: Adults Who Plan to Decrease Spending by Age Range Year Over Year: April 2003-April 2008 (percent) Industry Working to Position Supplements as Necessities; Health Concerns Impact American Diets; Table 3-20: Use of Nutritional Supplements by Strong Agreement with Selected Psychographic Statements, 2008 (percent and index of US adults); Ongoing Competition from Functional Foods; The Natural/Organic Connection; Supplements Go Green; Aging Baby Boomers an Underpinning Market Force; Figure 3-7: Percent of Adults Using Nutritional Supplements: By Age Bracket, 2008 (U.S. adults); Figure 3-8: Number of Adults Using Nutritional Supplements: By Generational Cohort, 2008 (percent of total U.S. adult users); Table 3-21: Projected U.S. Population by Age Bracket, 2007- 2015 (in thousands); Supplement Efficacy Still Being Challenged
Looking Ahead: Condition-Specific Trend Begetting Genetic Customization; Opportunities in Sleep Disorders, Stress Reduction; Boomers Will Ensure Steady Growth; Green Packaging; Projected Market Growth: Sales to Reach $8.5 Billion by 2012; Table 3-22: Projected U.S. Retail Sales of Nutritional Supplements, 2007-2012 (in millions of dollars)
International Perspective: Asia-Pacific the Top Region Worldwide; Opportunities for U.S. Marketers; Global Outlook
Chapter 4: The Marketers: Competitive Overview; Natural Product Marketers; Direct Marketing Companies; NBTY Wins Bid on Leiner Health Products; GNC Acquired by New Private Equity Firm; Bayer HealthCare Acquires Citracal; Trends in Private Label; Figure 4-1: Private-Label Share of Mass-Market Sales of Nutritional Supplements by Category: 2003 vs. 2007 (percent); Table 4-1: Mass-Market Sales of Private-Label Nutritional Supplements by Category: 2003 vs. 2007 (in millions of dollars and percent); Category Cross-Over and Line Extensions; Consumer Advertising Themes and Promotions; Trade Support; Retail Channel Trends; Table 4-2: The U.S. Market for Nutritional Supplements: Selected Leading Marketers and Brands, 2008
Marketer and Brand Shares: Methodology; NBTY and Pharmavite Make Big Gains; NBTY Leads in General Supplements; Multivitamins Category a Two-Horse Race; Pharmavite, Private Label Dominate in 1 & 2 Letter Vitamins; Liquid Supplements Category Highly Fragmented; Table 4-3: Top Twenty Marketers of Nutritional Supplements by Dollar Sales and Share of IRI-Tracked Sales, 2003 vs. 2007 (in millions of dollars and percent); Table 4-4: Top Twenty Nutritional Supplement Brands by Dollar Sales and Share of IRI-Tracked Sales, 2003 vs. 2007 (in millions of dollars and percent); Table 4-5: Top Marketers and Brands of General Supplements by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars and percent); Table 4-6: Top Marketers and Brands of Multivitamins by IRITracked Sales and Market Share, 2007-2008 (in millions of dollars and percent); Table 4-7: Top Marketers and Brands of 1 & 2 Letter Vitamins by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars and percent); Table 4-8: Top Marketers and Brands of Liquid Vitamins by IRI-Tracked Sales and Market Share, 2007-2008 (in millions of dollars and percent)
Focus on Condition-Specific Products: Condition-Specific Products Charting Healthy Growth; Table 4-9: Mass-Market Sales and Market Share of Condition- Specific Products by Type, 2003 vs. 2007 (in millions of dollars and percent); Osteo Bi-Flex on Top in Joint Health Supplements; Table 4-10: Mass-Market Sales and Market Share of Joint Supplements, 2007-2008 (in millions of dollars and percent); Caltrate No. 1 in Calcium Supplements; Table 4-11: Mass-Market Sales and Market Share of Calcium Supplements, 2007-2008 (in millions of dollars and percent); Children’s Supplements Led by Bayer’s Flintstones; Table 4-12: Mass-Market Sales and Market Share of Children’s Supplements, 2007-2008 (in millions of dollars and percent); Bausch & Lomb Dominates in Eye Care Supplements; Table 4-13: Mass-Market Sales and Market Share of Eye Care Supplements, 2007-2008 (in millions of dollars and percent); Chaser 5 Hour Energy a Big Hit in Energy Supplements; Table 4-14: Mass-Market Sales and Market Share of Energy Supplements, 2007-2008 (in millions of dollars and percent); NBTY’s Q-Sorb Out Front in Heart Health Supplements; Table 4-15: Mass-Market Sales and Market Share of Heart; Supplements, 2007-2008 (in millions of dollars and percent); One-A-Day a Strong No. 1 in Men’s Supplements; Table 4-16: Mass-Market Sales and Market Share of Men’s; Supplements, 2007-2008 (in millions of dollars and percent); Women’s Supplements Target Menopausal and Prenatal Health; Table 4-17: Mass-Market Sales and Market Share of Women’s; Supplements, 2007-2008 (in millions of dollars and percent); Sales Trending Down in Brain Health Segment; Table 4-18: Mass-Market Sales and Market Share of Brain Health Supplements, 2007-2008 (in millions of dollars and percent); Digestive Health Supplements Going Strong; Table 4-19: Mass-Market Sales and Market Share of Digestive; Health Supplements, 2007-2008 (in millions of dollars and percent); Olay Losing Ground in Cosmetic Supplements Segment; Table 4-20: Mass-Market Sales and Market Share of Cosmetic Supplements, 2007-2008 (in millions of dollars and percent); Diabetes Support Supplements Still a Tiny Segment
Focus on Natural Supermarket Brands: Natural Supplement Sales Up 6.5% in 2008; Figure 4-2: Natural Supermarket Sales of Nutritional Supplements, 2007 vs. 2008 (in millions of dollars and percent); Top Five Brands Account for One-Fifth of Sales in Vitamins/Supplements Classification; Figure 4-3: Market Share of Vitamins/Supplements in the Natural Supermarket Channel: Top Five Brands Combined vs. All Other, 2005-2008 (percent); Table 4-21: Market Share of Top Five Brands of Vitamins/Supplements in the Natural Supermarket Channel, 2005-2008 (percent); Table 4-22: Sales of Top Five Brands of Vitamins/Supplements in the Natural Supermarket Channel, 2005-2007 (in millions of dollars); Table 4-23: Sales of Top Five Brands of Vitamins/Supplements in the Natural Supermarket Channel, 2007-2008 (in millions of dollars); Top Five Brands Claim One-Third of Sales in Herbals/Homeopathics Classification; Figure 4-4: Market Share of Top Five Brands of Herbal/Homeopathic Supplements in the Natural; Supermarket Channel, 2005-2008 (percent); Table 4-24: Sales of Top Five Brands of Herbal/Homeopathic Supplements in the Natural Supermarket Channel, 2005- 2007 (in millions of dollars); Table 4-25: Sales of Top Five Brands of Herbal/Homeopathic Supplements in the Natural Supermarket Channel, 2007- 2008 (in millions of dollars)
Chapter 5: Competitor Profiles: Competitor Profile: Alacer Corp; Company Overview; The Alacer Product Lineup; Emergen-C Sales Post Double-Digit Gains; Figure 5-1: Alacer Corp. Mass-Market Sales Growth, 2003- 2008 (in millions of dollars); Website, Promotions Focus on Feeling Good; Emergen-C in a Bottle
Competitor Profile: Bayer Corp: Company Background; One-A-Day: Chasing the Top Spot in Multivitamins; Figure 5-2: Share of One-A-Day Multivitamin Sales by Variety, 2003 vs. 2008 (percent); One-A-Day Original a Big Winner; Table 5-1: Mass-Market Sales of Selected One-A-Day Products, 2007-2008 (in millions of dollars); Competing for Seniors, Kids; Citracal Gives Bayer Additional Market Clout; Table 5-2: Timeline of Selected One-A-Day New Product Introductions, 2005-2008
Competitor Profile: GNC Corp: Company Background; A History of Acquisitions; Navigating Troubled Financial Waters; On the Right Track with Rite Aid; Redesigned GNC Stores on the Way; International Expansion
Competitor Profile: NBTY, Inc. (Nature’s Bounty): Company Background; Spate of Acquisitions Fuels Growth; More Than Nature’s Bounty; Figure 5-3: Share of NBTY Brand Sales, 2003 vs. 2008 (percent); Looking Ahead
Competitor Profile: Nature’s Way: Company Background; A Company of Firsts; Small Company, Big Growth Potential; Figure 5-4: Nature’s Way Share of Natural Supermarket Sales of Herbal/Homeopathic Supplements, 2005-2008 (percent)
Chapter 6: New Product Trends: Supplement Introductions Surge, Then Dive; Table 6-1: Number of Nutritional Supplement New Product Reports and SKUs, 2003-2008 (number); “Natural” and “Upscale” the Most Frequently Seen Claims; Table 6-2: Top Package Tags/Claims for New Nutritional Supplement Products, 2003-2007 (number); Figure 6-1: High-Growth Nutritional Supplement Package Tags/Claims, 2007 vs. 2003 (number); Macro Trends; Homing in on Age 50; Trends in Joint and Bone Health Supplements; Heart Health Supplements Going Strong; Eye Care Supplements Getting More Scientific Support; Bladder Health Supplements Join Aging-Related Pack; Obesity Epidemic Spurs Interest in Diabetes Support Products; Supplements Marketers Offering More Bang for the Buck; Supplement Customization Reaches New Levels; Alternate Delivery Systems Tout Efficacy, Novelty; Despite Fuzziness of Term, “Natural” Still Going Strong; Homeopathic Products Popular Despite Critics; Superfood Supplements Competing with Functional Foods; Probiotics, Prebiotics and Enzymes Target Digestive Health; Kids Supplements Filling in Dietary Gaps; Cosmeceuticals Promise Beauty in a Bottle; Women’s Supplements Losing Steam; Supplements “To Go”
Chapter 7: Consumer Trends
Introduction: Notes on Simmons Data; 56% of Adults Use Supplements; Figure 7-1: Percent of Adults Using Nutritional Supplements, 2003-2008 (U.S. adults); Fish Oil/Omega 3 Supplements Posts Biggest Usage Gains; Figure 7-2: Top Types of Nutritional Supplement by Usage; Rates, 2003 vs. 2008 (percent of U.S. adults); Top Brand Lines Are Multivitamins; Figure 7-3: Top Nutritional Supplement Brand Lines by Usage Rates, 2003 vs. 2008 (percent of U.S. adults); Table 7-1: Overview of Nutritional Supplement Usage, 2008 (percent and number of U.S. adults)
Consumer Psychographics: Faith and Doubt on Supplement Efficacy; Figure 7-4: Percentage of Adults Agreeing or Disagreeing with Statement, “Vitamins/Minerals Make a Difference,” 2008 (U.S. adults); Figure 7-5: Percentage of Supplement Users Agreeing or Disagreeing with Statement, “Vitamins/Minerals Make a Difference,” 2008 (U.S. adult users of supplements); Figure 7-6: Percentage of Daily Supplement Users Agreeing or Disagreeing with Statement, “Vitamins/Minerals Make a Difference,” 2008 (U.S. adult users of supplements); Supplement Users Proactive About Healthcare; Stronger Skews for Specialized Products; Branded vs. Private Label; Table 7-2: Overall Psychographic Indicators for Nutritional Supplement Users, 2008 (percent and index of U.S. adults); Table 7-3: Attitudes Toward Product Efficacy Among Nutritional Supplement Users, 2008 (percent of U.S. adults); Table 7-4: Overall Psychographic Indicators for Daily Users of Nutritional Supplements, 2008 (percentages and number of U.S. adults who use supplements daily); Table 7-5: Top Psychographic Indicators for Nutritional Supplement Usage by Product Type, 2008 (percent and index of U.S. adults); Table 7-6: Top Psychographic Indicators for Nutritional Supplement Usage by Brand, 2008 (percent and index of U.S. adults)
Consumer Demographics: Age Is Leading Demographic Indicator; Figure 7-7: Percent of Adults Using Nutritional Supplements: By Age Bracket, 2008 (U.S. adults); 40% of Supplement Users Are Boomers; Figure 7-8: Number of Adults Using Nutritional Supplements: By Generational Cohort, 2008 (percent of total U.S. adult users); Usage Edging Up Within Age Brackets; Figure 7-9: Percent of Teens Using Nutritional Supplements, 2008 (U.S. children age 12-17); The Gender Gap; Supplement Socio-Economics; Patterns by Product Type; Patterns by Brand Line; Diverse Skews for Organic Products and Online Research; Figure 7-10: Demographic Indicators for Purchasing Organic Nutritional Supplements, May 2008 (index and percent of U.S. demographic groups); Figure 7-11: Demographic Indicators for Researching Medicines and Supplements Online, June 2008 (index and percent of U.S. demographic groups); Table 7-7: Nutritional Supplement Usage: Overall Demographic Patterns, 2008 (percent, number and index of U.S. adults); Table 7-8: Percentage of Adults Using Nutritional Supplements: By Age Bracket, 2003 vs. 2008 (U.S. adults); Table 7-9: Percentage of Adults Using Nutritional Supplements: By Age Bracket, Men vs. Women (U.S. adults); Table 7-10: Indices for Adult Use of Nutritional Supplements: By Educational Attainment and Household Income, 2003 vs. 2008 (U.S. adults); Table 7-11: Demographics for Those Using Nutritional Supplements Once or More Daily, 2008 (percent, number and index of U.S. adults); Table 7-12: Top Demographic Indicators for Nutritional Supplement Usage by Product Type, 2008 (percent and index of U.S. adults); Table 7-13: Demographic Indicators for Nutritional Supplement Usage by Brand or Brand Line, 2008 (percent and index of U.S. adults)
Appendix: Addresses of Selected Marketers

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