Scope and Themes
What you need to know
Definition
Abbreviations
Executive Summary
Snapshot of the market
Principal factors driving use of OTC hair loss remedies
Primary issues impacting use of OTC hair loss remedies—consumer confidence waning; restoration procedures growing
Where consumers purchase OTC remedies
Consumer attitudes and behavior towards OTC remedies—highly motivated, but not satisfied
What lies in-store for the market
Market Drivers
Incidence of hair loss
Aging population leads to onset of hair loss
Men and age
Figure 1: U.S. male population projections, by age, 2001-11
Women and age
Figure 2: U.S. female population projections, by age, 2001-11
Hispanic population impact
Figure 3: U.S. Hispanic population projections, by age, 2001-11
Sufferers seek remedies to aid self-esteem
Competition from Rx and alternate hair replacement products and services
Rx and alternative products
Figure 4: Alternative remedies used for hair loss, October 2006
Restoration procedures
Market Size and Trends
Market size
Figure 5: Total U.S. retail sales of hair loss remedies, at current and constant prices, 2001-06
Figure 6: Graph: Total U.S. retail sales of hair loss remedies, at current and constant prices, 2001-06
Wal-Mart estimate—OTC sales
Market trends in the OTC market—GNPD
Figure 7: Top ten product claims for OTC hair loss remedies in the U.S., December 2001-December 2006
New U.S. product launches in 2006
Market Segmentation
Overview
Figure 8: Sales of hair loss remedies, segmented by type, 2004 and 2006
OTC Minoxidil-based products
Figure 9: OTC sales of hair loss remedies at FDM, at current and constant prices, 2001-06
Prescription hair loss remedies—Propecia and Rogaine
Figure 10: Sales of branded prescription hair loss remedies, at current and constant prices, 2001-06
Supply Structure
Companies and brand sales
Figure 11: Manufacturer sales of hair loss remedies in the U.S., 2004 and 2006
Figure 12: Manufacturer brand sales of hair loss remedies in the U.S., 2004 and 2006
Merck & Co.
Pfizer, Inc.
Advertising and Promotion
Overview
Pfizer, Inc.
Figure 13: Ad for Rogaine Foam, illustrating the ease of administration
Figure 14: Ad for Rogaine product Prevail, showing hair stylists recommending the product
Other companies
Hair loss remedies as restorers of normalcy
Figure 15: Ad for Avacor hair loss remedy showing man no longer concealing hair loss
Emphasizing proven results
Figure 16: Ad for Follicare hair loss remedy featuring testimonials and before/after photos
Retail Distribution—OTC hair loss remedies
Introduction
Figure 17: U.S. retail FDM sales of OTC hair loss remedies, by channel, 2004 and 2006
Drug stores
Figure 18: U.S. drug store sales of OTC hair loss remedies, at current and constant prices, 2001-06
Mass merchandisers and clubs
Figure 19: U.S. mass merchandiser and club store sales of OTC hair loss remedies, at current and constant prices, 2001-06
Supermarkets
Figure 20: U.S. supermarket sales of OTC hair loss remedies, at current and constant prices, 2001-06
The Consumer
Introduction
Summary
Incidence and cause of hair loss
Figure 21: Reasons for hair loss, by gender, October 2006
Figure 22: Reasons for hair loss, by age, October 2006
Figure 23: Reasons for hair loss, by race/ethnicity, October 2006
Purchases of OTC hair loss remedies
Figure 24: Purchases of OTC hair loss remedies, by age, October 2006
Figure 25: Purchases of OTC hair loss remedies, by race/ethnicity, October 2006
Figure 26: Purchases of OTC hair loss remedies, by income, October 2006
Use of alternative methods to combat hair loss
Figure 27: Alternative remedies used for hair loss, by age, October 2006
Figure 28: Alternative remedies used for hair loss, by race/ethnicity, October 2006
Attitudes toward hair loss
Figure 29: Attitudes towards hair loss, by gender and age, October 2006
Figure 30: Attitudes towards hair loss, by race/ethnicity, October 2006
Figure 31: Attitudes towards hair loss, by income, October 2006
Figure 32: Attitudes towards hair loss, by region, October 2006
Attitudes toward hair loss remedies
Figure 33: Attitudes towards OTC hair loss remedies, by gender and age, October 2006
Figure 34: Attitudes towards OTC hair loss remedies, by income, October 2006
Incidence and types of emotional problems stemming from hair loss
Figure 35: Emotional problems experienced due to hair loss, by gender and age, October 2006
Figure 36: Emotional problems experienced due to hair loss, by race/ethnicity, October 2006
Figure 37: Emotional problems experienced due to hair loss, by region, October 2006
Incidence of brand purchases
Figure 38: Preferred brands of OTC hair loss remedies, October 2006
Use of prescription brand hair loss remedies
Figure 39: Use of prescription hair loss remedies, October 2006
Familiarity with Hamilton-Norwood scale I-VII for measuring hair loss
Figure 40: Familiarity with Hamilton-Norwood scale, October 2006
Future and Forecast
Future trends
Number of aging Americans continues to grow
Hispanic population and buying power climbs
Entry of other major pharma companies could breathe life into market
Growing popularity of alternative hair loss remedies
Market forecast
Hair loss remedies
Figure 41: Forecast of total U.S. sales of hair loss remedies, at current and constant prices, 2006-11
Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
Rogaine Hair Regrowth Treatment Foam
Regenetresse Treatment System for Thinning Hair
Johnny B. Hair Survival Kit
Regulation Energizing Hair Tonic
Billy Jealousy Hair Raiser Follicle Restorer
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