- Impetus
- US Ad Spending Growth Rates for Total Media, Online Advertising and Total Media without the Internet, 2005-2010 (% increase/decrease vs. prior year)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: US Online Ad Spending
- Internet Ad Spending
- US Online Advertising Spending Growth, 2000-2010 (% increase/decrease vs. prior year)
- US Online Advertising Spending, 2000-2010 (billions)
- Comparative Estimates: The Internet
- Comparative Estimates: US Online Advertising Spending, 2006 (billions)
- Comparative Estimates: US Online Advertising Spending Growth, 2006 (% increase vs. prior year)
- Comparative Estimates: US Online Advertising Spending, 2004-2010 (billions)
- Comparative Estimates: US Online Advertising Spending Growth, 2004-2010 (% increase/decrease vs. prior year)
- Quarter by Quarter
- US Online Advertising Spending, by Quarter, Q1 2004-Q4 2006 (billions)
- US Online Advertising Spending Growth, by Quarter, Q1 2004-Q4 2006 (% increase/decrease vs. prior quarter and % increase vs. same quarter prior year)
- Spending vs. Audience
- Average Annual Online Advertising Spending per User in the US, 2000-2010
- Growth Rate for Online Ad Spending vs. Average Annual Online Ad Spending per User in the US, 2001-2010 (% increase/decrease vs. prior year and % differential)
- Page Views among Top 100 Web Sites in the US, August 2005-August 2006 (millions and % increase/decrease vs. prior month and % increase/decrease vs. same month prior year)
- More Supporting Trends
- US Advertisers Who Use Online Advertising, 2005 & 2008 (% of respondents)
- US Advertising Spending, by Media, First half 2006 (% increase/decrease vs. same period of prior year)
- Change in Client Spending for Online Advertising according to US Media Buyers, Q2 2006 vs. Q1 2006 (% of respondents)
- Expected Quarterly Change in Client Spending for Online Advertising according to US Media Buyers, Q3 2006 (% of respondents)
- Change in Online Advertising CPM for Premium vs. Run-of-Network Inventories according to US Media Buyers, Q2 2006 vs. Q1 2006 (% of respondents)
- Expected Quarterly Change in Online Advertising CPM for Premium vs. Run-of-Network Inventories according to US Media Buyers, Q3 2006 (% of respondents)
- Internet Details
- By Format
- US Online Advertising Spending Growth, by Format, 2005-2010 (% increase/decrease vs. prior year)
- US Online Advertising Spending, by Format, 2005-2010 (% of total online ad spending and billions)
- US Online Advertising Spending, by Format, 2005-2010 (millions)
- By Objective
- US Online Advertising Spending, by Objective, 2000-2010 (% of total online ad spending)
- US Online Advertising Revenues, by Type, 2005-2010 (millions, % increase vs. prior year and % market share)
- US Online Advertising Spending Growth, by Objective, 2001-2010 (% increase/decrease vs. prior year)
- US Online Advertising Spending, by Objective, 2000-2010 (billions)
- By Company
- Online Ad Spending among 100 Leading US Advertisers, Ranked by Total US Ad Spending*, 2004 & 2005 (thousands and as a % increase/decrease vs. prior year)
- Top 20* Companies for US Online Ad Spending among Leading 100 US Advertisers, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- Top 20 Online Advertisers in the US, Ranked by Spending, June 2006 (thousands)
- Top 10 Online Advertisers in the US, Ranked by Spending, June 2006
- Total Media Spending
- US Total Media Advertising Spending Growth, 2001-2010 (% increase/decrease vs. prior year)
- US Total Media Advertising Spending, 2000-2010 (billions)
- US Total Media Ad Spending, by Media, 2006 (millions)
- Media Share of US Total Media Advertising Spending, 2006 (% of total)
- Comparative Estimates: Total Media
- Comparative Estimates: US Total Media Advertising Spending, 2006 (billions)
- Comparative Estimates: US Total Media Advertising Spending Growth, 2006 (% increase vs. prior year)
- Comparative Estimates: US Total Media Advertising Spending, 2004-2010 (billions)
- Comparative Estimates: US Total Media Advertising Spending Growth, 2004-2010 (% increase/decrease vs. prior year)
- The Internet vs. Other Media
- US Advertising Revenues Lost Annually to the Internet, by Media, 2004-2007 (millions)
- S Ad Spending Growth Rates for Total Media, Online Advertising and Total Media without the Internet, 2001-2010 (% increase/decrease vs. prior year)
- US Advertising Spending, by Media, First half 2006 (% increase/decrease vs. same period of prior year)
- US Advertising Spending Growth, by Media, 2006 (% increase vs. prior year)
- US Advertising Spending, by Media, 2006 (% increase/decrease vs. prior year)
- Measured Media Ad Spending Growth in the US, by Media, 2004-2006 (% increase/decrease vs. prior year)
- US Advertising Spending Growth, by Media, 2002-2007 (% increase/decrease vs. prior year)
- US Advertising Spending, by Media, 2001-2007 (billions)
- US Total Media Ad Spending, by Media, 2004 & 2005 (millions and % increase/decrease vs. prior year)
- US Total Media Ad Spending, by Media, 2004 & 2005 (millions and % increase/decrease vs. prior year)
- US Advertising Spending Growth, by Media, 2001-2007 (% of total media spending and billions)
- Share of US Total Media Advertising Spending, by Media, 2004 & 2005 (% of total spending, % increase/decrease vs. prior year and millions)
- Share of US Total Media Advertising Spending, by Media, 2004 & 2005 (% of total spending, % increase/decrease vs. prior year and millions)
- The Internet’s Share of Total Media Ad Spending
- Online Advertising Spending according to US Marketers, Q1 & Q2 2006 (as a % of total marketing budget)
- Allocation of Advertising Spending by US Advertisers, by Media, 2005 & 2006 (% of respondents)
- US Online Advertising Spending according to Ad Executives, 2005, 2006 & 2010 (% of total media budget)
- US Online and Total Media Advertising Spending, 2000-2010 (billions and % of total media spending)
- Comparative Estimates: US Online Advertising as a Percent of Total Media Ad Spending, 2004-2010
- Traditional Advertisers & the Internet
- By Media
- Leading 100 US Advertisers' Portion of Each Medium's US Ad Spending, by Media, 2004 & 2005 (% of medium's total spending and % increase/decrease vs. prior year)
- US Ad Spending among Leading 100 US Advertisers and All Companies, by Media, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- Leading 100 US Advertisers' and Each Medium's Portion of US Total Media Ad Spending, by Media, 2004 & 2005 (% of medium's total spending and % increase/decrease vs. prior year)
- By Industry
- US Online Ad Spending among Leading 100 US Advertisers, by Industry, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- Internet's Portion of US Total Media Ad Spending among Leading 100 US Advertisers, by Industry, 2004 & 2005 (% of total spending and % increase/decrease vs. prior year)
- US Total Media Ad Spending among Leading 100 US Advertisers, by Industry, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- By Company
- Top 20* Companies for US Total Media Ad Spending, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- Top 20 Companies for US Total Media Ad Spending Growth among Leading 100 US Advertisers, 2005 (% increase vs. prior year)
- Top 20 Companies for US Online Ad Spending among Leading 100 US Advertisers, 2005 (thousands and % of each company's total media ad spending)
- Top 25 Corporations in the Fortune 500, Ranked by Revenues, 2005 (millions)
- Related Information and Links
- Related Links
- Suggested Keywords for eStat Database
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