- Each quarterly report will track 112 measures, including the following:
- • gender
- • age (5 categories)
- • BMI (body mass index (separately for 5 categories, 18.5-40+)
- • Percent opting in for special offers from diet companies
- • Percent leaving first name
- • Pregnant or nursing percentage
- • Medical conditions, percent indicating at least one
- • Their diet budget (separately for 6 categories: under $250 to $3,000+)
- • Preferred weight loss program location (separately for 8 locations: home, weight loss center, hospital, worksite, health club, healthcare pro’s office, residential facility, celebrity program)
- • Interest in weight loss (bariatric) surgery - percent
- • Interest in home delivery of diet food - percent
- • Preferred diet counselor format (separately for: self-directed, 1-to-1, small group, large group)
- • Type food plan desired (separately for: grocery store food, pre-packaged diet co. food, meal replacements, liquid supplements)
- • Percent interested only in diet plans with pre-planned daily menus
- • Percent with special food needs, allergies, food sensitivities
- • Readiness to begin a diet program (immediately-6 months)
- • Previous types of diet plans used (percent by 18 types)
- • Exercise preferences (separately for: online coaching, personal trainer, on-site classes, etc.)
- • Psychological support needs: percent identified by BestDietForMe.com analysis as needing… emotional eating support, stimulus control, social eating skills support
- Also Included…
- • Discussion and analysis of the online dieting market: nature, market size.
- • Full-year 2007 financials and company developments, findings from conference calls for: eDiets, Medifast, NutriSystem, Weight Watchers.
- • Updated 2008 forecast of weight loss mkt. growth, by segment, discuss major developments.
- • Recent weight loss market developments: emerging trends in online and off-line diet program marketing, start of new 2008 “diet season”, diet food home delivery growth slows, advertising/marketing trends, lap band surgeries being promoted online/offline by J&J and Allergan, new chains, more.
- • List of the top diet websites.
- • Latest Alexa traffic rankings of the top diet websites ( Oct. 2007, Jan. and April 2008 traffic)
- • Forecasts and early identification of key trends.
- • 30-page Overview of major findings from April edition of “The U.S. Weight Loss & Diet Control Market”, outlook for the entire U.S. weight loss market and its 10 segments, with 2002-2006 sales, 2010 forecasts, emerging trends, covering: diet websites, commercial chains, health clubs industry, diet food home delivery services, meal replacements, OTC diet pills, diet/low-carb foods, diet soft drinks, artificial sweeteners, diet drugs, weight loss surgery, MD/dietitian/hospital-based programs, diet books & exercise videos, and more.
- • Reference Directory Of Weight Loss Industry Information Sources
- Note: This report does not contain state or city data.
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