- Metrics Tracked
- Each quarterly report will track 112 measures, including the following:
- • gender
- • age (5 categories)
- • BMI (body mass index (separately for 5 categories, 18.5-40+)
- • Percent opting in for special offers from diet companies
- • Percent leaving first name
- • Pregnant or nursing percentage
- • Medical conditions, percent indicating at least one
- • Their diet budget (separately for 6 categories: under $250 to $3,000+)
- • Preferred weight loss program location (separately for 8 locations: home, weight loss center, hospital, worksite, health club, healthcare pro’s office, residential facility, celebrity program)
- • Interest in weight loss (bariatric) surgery - percent
- • Interest in home delivery of diet food - percent
- • Preferred diet counselor format (separately for: self-directed, 1-to-1, small group, large group)
- • Type food plan desired (separately for: grocery store food, pre-packaged diet co. food, meal replacements, liquid supplements)
- • Percent interested only in diet plans with pre-planned daily menus
- • Percent with special food needs, allergies, food sensitivities
- • Readiness to begin a diet program (immediately-6 months)
- • Previous types of diet plans used (percent by 18 types)
- • Exercise preferences (separately for: online coaching, personal trainer, on-site classes, etc.)
- • Psychological support needs: percent identified by BestDietForMe.com analysis as needing… emotional eating support, stimulus control, social eating skills support
- Also Included…
- • Discussion and analysis of the online dieting market: nature, market size.
- • Full year and Q4 2008 performance, financials and company developments, for: eDiets, Medifast, NutriSystem, Weight Watchers.
- • Complete 38-page, Feb. 2009 Status Report of the TOTAL weight loss market, by segment, 2008-2009 growth for: commercial chains, health clubs industry, diet food home delivery, retail meal replacements, diet entrees, diet soft drinks, artificial sweeteners, OTC diet pills, diet drugs, weight loss surgery, diet books & exercise videos, and more.
- • discussion of major weight loss market developments: effects of the recession—segments most likely to benefit/lose, trends in diet program marketing/advertising, 2009 “diet season” progress, diet food home delivery growth slows, advertising/marketing trends, top diet trends for 2009, more.
- • List of the top diet websites and their traffic, Alexa and Quantcast rankings
- • Nature and size of online dieting market, evolution, changes, is online dieting effective?
- • Latest Alexa rankings of the top diet websites (October 2008, Jan. 2009, April 2009 traffic)
- • Forecasts and early identification of key trends. Diet company costs per client acquisition.
- • Tables: the entire U.S. weight loss market and its 10 segments, with 1989-2008 sales,
- • Table: Top 8 commercial chains’ revenues for 2005-2008
- • Reference Directory of Weight Loss Industry Information Sources
- Note: This report does not contain state or city data.
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