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US Online Population


Published Date: February 2008
Published By: eMarketer
Page Count: 17
Order Code: R203-555
 
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Executive Summary
US Internet Users, 2007-2012 (millions and % change)
Key Questions
The eMarketer View
Key eMarketer Numbers - US Online Population
The Total US Internet Population
Top 10 Countries Worldwide, Ranked by Internet Users*, 2007-2012 (millions)
Top 10 Countries Worldwide, Ranked by Internet User Penetration*, 2007-2012 (% of population)
US Adult Internet Users*, 1995-2007 (millions)
Comparative Estimates: US Internet Users, 2007-2012 (millions)
Time Spent Online by US Internet Users, October 2006-October 2007 (millions of total minutes per month and average minutes per user)
Top 10 US Cities, Ranked by Adult Internet User Penetration, January 2006-April 2007 (% of population)
Internet Households
Primary Internet Access Location Used by US Adult Internet Users, November 2007 (% of respondents)
US Internet Households and Penetration, 2007-2012 (millions and % of total households)
US TV Households, 2001-2012 (millions and % change)
Frequency of Internet Usage among US Households, Q3 2006-Q3 2007 (% of respondents)
Most Important Online Activities according to US Online Households, Q3 2007-Q4 2007 (% of respondents)
Access
US Broadband and Dial-Up Internet Users, 2007-2012 (millions)
US Broadband and Dial-Up Internet Households and Penetration, 2007-2012 (millions and % of total households)
US Broadband and Dial-Up Households and Penetration, 2000-2012 (millions and % of Internet households)
Internet Access Locations Used and Average Weekly Internet Usage* among US Adults, 1995-2007 (% of respondents)
Demographic Profile of US Adult At-Home Broadband Users, June-September 2007 (% of Internet users in each group)
US Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues, 2006-2011 (millions)
Mobile and PC-Based Internet Users in the US, by Age and Gender, January 2007 (% of unique visitors)
Demographics of US Internet Users
Demographic Profile of US Adult Internet Users* vs. Total Adult Consumers, July-October 2007 (% of respondents)
Gender
US Internet Users, by Gender, 2006-2011 (millions and % of total Internet users)
US Internet Users, by Gender, 2006-2011 (% of population ages 3+ in each group)
US Internet Users, by Age and Gender, July 2007 (thousands and % of total in each group)
US Adult Internet Users Who Spend Three or More Hours per Day Online*, by Age and Gender, November 2007 (% of respondents in each group)
Age
US Internet Users, by Age, 2008 (millions and % of total)
US Internet Users, by Age, July 2007 (thousands and % of total (1))
Time Spent Online per Day by US Child Internet Users, by Age, March 2007 (hours)
Time Spent Using Select Media per Day by US Adult Internet Users, by Age, January 2007 (mean hours)
Select Weekly Online Activities* of US Internet Users, by Age, February-March 2007 (% of respondents in each group)
Race and Ethnicity
US Internet Users, by Race/Ethnicity*, 2006-2011 (% of total Internet users)
US Internet Users, by Race/Ethnicity*, 2006-2011 (% of population ages 3+ in each group)
US Internet Users, by Race, July 2007
US Internet Users, by Hispanic Origin, July 2007
Income
US Population, by Household Income, 2006 (% of total)
US Internet Penetration, by Household Income, February-March 2007 (% of respondents in each group)
US Affluent* Internet Users, 2006-2011 (millions and % of total Internet users)
US Adult Internet Users, by Household Income, September 2006-October 2007 (% of total)
Education
Demographic Profile of US Adults Who Use the Internet, June-September 2007 (% of respondents in each group)
US Internet Penetration, by Race/Ethnicity and Education, 2006 (% of population in each group)
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