1   INTRODUCTION
1.1   Overview
1.2   What is Latent Demand and the P.I.E.?
1.3   The Methodology
1.3.1   Step 1. Product Definition and Data Collection
1.3.2   Step 2. Filtering and Smoothing
1.3.3   Step 3. Filling in Missing Values
1.3.4   Step 4. Varying Parameter, Non-linear Estimation
1.3.5   Step 5. Fixed-Parameter Linear Estimation
1.3.6   Step 6. Aggregation and Benchmarking
1.3.7   Step 7. Latent Demand Density: Allocating Across Cities
2   SUMMARY OF FINDINGS
2.1   The Worldwide Market Potential for Toilet Paper
3   AFRICA: TOILET PAPER
3.1   Executive Summary
3.2   Algeria
3.3   Angola
3.4   Benin
3.5   Botswana
3.6   Burkina Faso
3.7   Burundi
3.8   Cameroon
3.9   Cape Verde
3.10   Central African Republic
3.11   Chad
3.12   Comoros
3.13   Congo (formerly Zaire)
3.14   Ivory coast
3.15   Djibouti
3.16   Egypt
3.17   Equatorial Guinea
3.18   Ethiopia
3.19   Gabon
3.20   Ghana
3.21   Guinea
3.22   Guinea-Bissau
3.23   Kenya
3.24   Lesotho
3.25   Liberia
3.26   Libya
3.27   Madagascar
3.28   Malawi
3.29   Mali
3.30   Mauritania
3.31   Mauritius
3.32   Morocco
3.33   Mozambique
3.34   Namibia
3.35   Niger
3.36   Nigeria
3.37   Republic of Congo
3.38   Reunion
3.39   Rwanda
3.40   Sao Tome E Principe
3.41   Senegal
3.42   Sierra Leone
3.43   Somalia
3.44   South Africa
3.45   Sudan
3.46   Swaziland
3.47   Tanzania
3.48   The Gambia
3.49   Togo
3.50   Tunisia
3.51   Uganda
3.52   Western Sahara
3.53   Zambia
3.54   Zimbabwe
4   ASIA: TOILET PAPER
4.1   Executive Summary
4.2   Bangladesh
4.3   Bhutan
4.4   Brunei
4.5   Burma
4.6   Cambodia
4.7   China
4.8   Hong Kong
4.9   India
4.10   Indonesia
4.11   Japan
4.12   Laos
4.13   Macau
4.14   Malaysia
4.15   Maldives
4.16   Mongolia
4.17   Nepal
4.18   North Korea
4.19   Papua New Guinea
4.20   Philippines
4.21   Seychelles
4.22   Singapore
4.23   South Korea
4.24   Sri Lanka
4.25   Taiwan
4.26   Thailand
4.27   Vietnam
5   EUROPE: TOILET PAPER
5.1   Executive Summary
5.2   Albania
5.3   Andorra
5.4   Austria
5.5   Belarus
5.6   Belgium
5.7   Bosnia and Herzegovina
5.8   Bulgaria
5.9   Croatia
5.10   Cyprus
5.11   Denmark
5.12   Estonia
5.13   Finland
5.14   France
5.15   Georgia
5.16   Germany
5.17   Greece
5.18   Hungary
5.19   Iceland
5.20   Ireland
5.21   Italy
5.22   Kazakhstan
5.23   Latvia
5.24   Liechtenstein
5.25   Lithuania
5.26   Luxembourg
5.27   Malta
5.28   Moldova
5.29   Monaco
5.30   Netherlands
5.31   Norway
5.32   Poland
5.33   Portugal
5.34   Romania
5.35   Russia
5.36   San Marino
5.37   Slovakia
5.38   Slovenia
5.39   Spain
5.40   Sweden
5.41   Switzerland
5.42   Ukraine
5.43   United Kingdom
6   LATIN AMERICA: TOILET PAPER
6.1   Executive Summary
6.2   Argentina
6.3   Belize
6.4   Bolivia
6.5   Brazil
6.6   Chile
6.7   Colombia
6.8   Costa Rica
6.9   Ecuador
6.10   El Salvador
6.11   Falkland Islands
6.12   French Guiana
6.13   Guatemala
6.14   Guyana
6.15   Honduras
6.16   Mexico
6.17   Nicaragua
6.18   Panama
6.19   Paraguay
6.20   Peru
6.21   Suriname
6.22   Uruguay
6.23   Venezuela
7   NORTH AMERICA & THE CARIBBEAN: TOILET PAPER
7.1   Executive Summary
7.2   Antigua and Barbuda
7.3   Aruba
7.4   Bahamas
7.5   Barbados
7.6   Bermuda
7.7   Canada
7.8   Cayman Islands
7.9   Cuba
7.10   Dominica
7.11   Dominican Republic
7.12   Greenland
7.13   Grenada
7.14   Guadeloupe
7.15   Haiti
7.16   Jamaica
7.17   Martinique
7.18   Netherlands Antilles
7.19   Puerto Rico
7.20   St. Kitts and Nevis
7.21   St. Lucia
7.22   St. Vincent and the Grenadines
7.23   Trinidad and Tobago
7.24   United States
7.25   Virgin Islands, US
8   OCEANA: TOILET PAPER
8.1   Executive Summary
8.2   American Samoa
8.3   Australia
8.4   Fiji
8.5   French Polynesia
8.6   Guam
8.7   Kiribati
8.8   Nauru
8.9   New Caledonia
8.10   New Zealand
8.11   Northern Mariana Island
8.12   Solomon Islands
8.13   Tonga
8.14   Tuvalu
8.15   Vanuatu
8.16   Western Samoa
9   THE MIDDLE EAST: TOILET PAPER
9.1   Executive Summary
9.2   Afghanistan
9.3   Armenia
9.4   Azerbaijan
9.5   Bahrain
9.6   Iran
9.7   Iraq
9.8   Israel
9.9   Jordan
9.10   Kuwait
9.11   Kyrgyzstan
9.12   Lebanon
9.13   Oman
9.14   Pakistan
9.15   Qatar
9.16   Saudi Arabia
9.17   Syrian Arab Republic
9.18   Tajikistan
9.19   Turkey
9.20   Turkmenistan
9.21   United Arab Emirates
9.22   Uzbekistan
9.23   Yemen
10   DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
10.1   Disclaimers & Safe Harbor
10.2   ICON Group Ltd. User Agreement Provisions