1 INTRODUCTION  
1.1 Overview 
1.2 What is Latent Demand and the P.I.E.? 
1.3 The Methodology 
1.3.1 Step 1. Product Definition and Data Collection  
1.3.2 Step 2. Filtering and Smoothing 
1.3.3 Step 3. Filling in Missing Values 
1.3.4 Step 4. Varying Parameter, Non-linear Estimation  1.3.5 Step 5. Fixed-Parameter Linear Estimation 
1.3.6 Step 6. Aggregation and Benchmarking 
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 

2 SUMMARY OF FINDINGS  
2.1 The Worldwide Market Potential 

3 AFRICA 
3.1 Executive Summary 
3.2 Algeria 
3.3 Angola 
3.4 Benin 
3.5 Botswana 
3.6 Burkina Faso 
3.7 Burundi 
3.8 Cameroon 
3.9 Cape Verde 
3.10 Central African Republic 
3.11 Chad 
3.12 Comoros 
3.13 Congo (formerly Zaire) 
3.14 Cote d'Ivoire 
3.15 Djibouti 
3.16 Egypt 
3.17 Equatorial Guinea 
3.18 Ethiopia 
3.19 Gabon 
3.20 Ghana 
3.21 Guinea 
3.22 Guinea-Bissau 
3.23 Kenya 
3.24 Lesotho 
3.25 Liberia 
3.26 Libya 
3.27 Madagascar 
3.28 Malawi 
3.29 Mali 
3.30 Mauritania 
3.31 Mauritius 
3.32 Morocco 
3.33 Mozambique 
3.34 Namibia 
3.35 Niger 
3.36 Nigeria 
3.37 Republic of Congo 
3.38 Reunion 
3.39 Rwanda 
3.40 Sao Tome E Principe 
3.41 Senegal 
3.42 Sierra Leone 
3.43 Somalia 
3.44 South Africa 
3.45 Sudan 
3.46 Swaziland 
3.47 Tanzania 
3.48 The Gambia 
3.49 Togo 
3.50 Tunisia 
3.51 Uganda 
3.52 Western Sahara
3.53 Zambia 
3.54 Zimbabwe 

4 ASIA 
4.1 Executive Summary 
4.2 Bangladesh 
4.3 Bhutan
4.4 Brunei 
4.5 Burma 
4.6 Cambodia 
4.7 China 
4.8 Hong Kong 
4.9 India 
4.10 Indonesia 
4.11 Japan 
4.12 Laos 
4.13 Macau 
4.14 Malaysia 
4.15 Maldives 
4.16 Mongolia 
4.17 Nepal 
4.18 North Korea 
4.19 Papua New Guinea 
4.20 Philippines 
4.21 Seychelles 
4.22 Singapore 
4.23 South Korea 
4.24 Sri Lanka 
4.25 Taiwan 
4.26 Thailand 
4.27 Vietnam 


5 EUROPE 
5.1 Executive Summary 
5.2 Albania 
5.3 Andorra 
5.4 Austria 
5.5 Belarus 
5.6 Belgium 
5.7 Bosnia and Herzegovina 
5.8 Bulgaria 
5.9 Croatia 
5.10 Cyprus 
5.11 Czech Republic 
5.12 Denmark 
5.13 Estonia 
5.14 Finland 
5.15 France 
5.16 Georgia 
5.17 Germany 
5.18 Greece 
5.19 Hungary 
5.20 Iceland 
5.21 Ireland 
5.22 Italy 
5.23 Kazakhstan 
5.24 Latvia 
5.25 Liechtenstein 
5.26 Lithuania 
5.27 Luxembourg 
5.28 Malta 
5.29 Moldova 
5.30 Monaco 
5.31 Netherlands 
5.32 Norway 
5.33 Poland 
5.34 Portugal 
5.35 Romania 
5.36 Russia 
5.37 San Marino 
5.38 Slovakia 
5.39 Slovenia 
5.40 Spain 
5.41 Sweden 
5.42 Switzerland 
5.43 Ukraine 
5.44 United Kingdom 

6 OCEANA 
6.1 Executive Summary 
6.2 American Samoa 
6.3 Australia 
6.4 Christmas Island 
6.5 Cook Islands 
6.6 Fiji 
6.7 French Polynesia 
6.8 Guam 
6.9 Kiribati 
6.10 Marshall Islands 
6.11 Micronesia Federation 
6.12 Nauru 
6.13 New Caledonia 
6.14 New Zealand 
6.15 Niue
6.16 Norfolk Island 
6.17 Northern Mariana Island 
6.18 Palau 
6.19 Solomon Islands 
6.20 Tokelau 
6.21 Tonga 
6.22 Tuvalu 
6.23 Vanuatu 
6.24 Wallis and Futuna 
6.25 Western Samoa 

7 THE AMERICAS 
7.1 Executive Summary 
7.2 Antigua and Barbuda 
7.3 Argentina 
7.4 Aruba 
7.5 Bahamas 
7.6 Barbados 
7.7 Belize 
7.8 Bermuda 
7.9 Bolivia 
7.10 Brazil 
7.11 British Virgin Islands 
7.12 Canada 
7.13 Cayman Islands 
7.14 Chile 
7.15 Colombia 
7.16 Costa Rica 
7.17 Cuba 
7.18 Dominica 
7.19 Dominican Republic 
7.20 Ecuador 
7.21 El Salvador 
7.22 Falkland Islands 
7.23 French Guiana 
7.24 Greenland 
7.25 Grenada 
7.26 Guadeloupe 
7.27 Guatemala 
7.28 Guyana 
7.29 Haiti 
7.30 Honduras 
7.31 Jamaica  
7.32 Martinique 
7.33 Mexico 
7.34 Netherlands Antilles 
7.35 Nicaragua 
7.36 Panama 
7.37 Paraguay 
7.38 Peru 
7.39 Puerto Rico 
7.40 St. Kitts and Nevis 
7.41 St. Lucia 
7.42 St. Vincent and the Grenadines 
7.43 Suriname 
7.44 Trinidad and Tobago 
7.45 United States 
7.46 Uruguay 
7.47 Venezuela
7.48 Virgin Islands, US 

8 THE MIDDLE EAST 
8.1 Executive Summary 
8.2 Afghanistan 
8.3 Armenia 
8.4 Azerbaijan 
8.5 Bahrain 
8.6 Iran 
8.7 Iraq 
8.8 Israel 
8.9 Jordan 
8.10 Kuwait 
8.11 Kyrgyzstan 
8.12 Lebanon 
8.13 Oman 
8.14 Pakistan 
8.15 Palestine 
8.16 Qatar 
8.17 Saudi Arabia 
8.18 Syrian Arab Republic 
8.19 Tajikistan 
8.20 Turkey 
8.21 Turkmenistan 
8.22 United Arab Emirates 
8.23 Uzbekistan 
8.24 Yemen 

9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 9.1 Disclaimers & Safe Harbor 
9.2 ICON Group International, Inc. User Agreement Provisions