- INTRODUCTION AND ABBREVIATIONS
- Definitions
- Geographical, national and regional definitions
- CONVERSION FACTORS
- BMRB TARGET GROUP INDEX SAMPLE SIZES
- ABBREVIATIONS
- EXECUTIVE SUMMARY
- EVOLVING TECHNOLOGY FUELS DEM IMPROVED PORTABILITY THROUGH WIRELESS TECHNOLOGY
- CONSUMERS BUYING PCS AS MEDIA CENTRES
- STRONG ECONOMIC PERFORMANCE DRIVING MARKET FORWARD
- DIVERSE SUPPLY STRUCTURE ENSURES COMPETITION
- DISTRIBUTION DOMINATED BY ELECTRICAL RETAILERS
- CONSUMER RESEARCH INDICATES INCREASED PC USE AT WORK
- BROADBAND WILL PROPEL MARKET FORWARD
- MARKET DRIVERS
- NEW TECHNOLOGY DRIVING THE MARKET FORWARD
- New technologies focus on portability and connectivity
- PC capabilities transformed by Broadband technology
- Figure 1: Standard download rates for dial-up Vs Broadband (seconds), NI & RoI 2005
- Internet communities growing
- Music and movie downloads continue to grow in popularity
- VPN and Broadband making working from home more effective
- Broadband promoting economic development
- Wireless promotes laptop growth
- Laptop batteries
- CD/DVD-RW encourage multimedia activity
- Flatscreen monitors reduce desktop size
- Hardware
- CPU (central processing unit)
- RAM (random access memory)
- Hard drive
- Graphics and sound cards
- Software issues
- Computer product lifecycles
- MACRO-LEVEL FACTORS
- Economic climate
- Socio-economic changes
- Figure 2: Socio-economic classification, NI, 2001-05
- Figure 3: Socio-economic classification, RoI, 2001-05
- Key economic indicators
- Figure 4: Economic indicators for NI & RoI, 2002-05
- Population
- Figure 5: Population distribution, NI, 1998-2008
- Figure 6: Population distribution, RoI, 1998-2008
- PC penetration of population
- Figure 7: Computer and Internet usage, NI & RoI, 2000-05
- MARKET SIZE
- Figure 8: Estimated computer market value by retail sales, NI & RoI, 2000-05
- MARKET SEGMENTATION
- Figure 9: Segmentation of PC market, NI & RoI, 2005
- DESKTOP SALES WANING ON BOTH NI AND ROI
- Figure 10: Estimated sales of desktop PCs, NI & RoI, 2000-05
- LAPTOP MARKET SHOWING CONSIDERABLE GROWTH
- Figure 11: Estimated sales of laptops and PDAs, NI & RoI, 2000-05
- PERIPHERALS STEADILY INCREASING
- Figure 12: Estimated sales of PC peripherals, NI & RoI, 2000-05
- SUPPLY STRUCTURE
- Figure 13: Major manufacturers’ share of global PC market, 2005
- ACER
- Figure 14: Acer's range of computers, 2006
- APPLE
- Figure 15: Apple's range of computers, 2006
- DELL INC
- Figure 16: Dell's range of computers, 2006
- FUJITSU SIEMENS
- Figure 17: Fujitsu's range of computers, 2006
- HEWLETT-PACKARD
- COMPAQ (HP)
- Figure 18: Compaq's range of computers, 2006
- IBM (INTERNATIONAL BUSINESS MACHINES)
- Figure 19: IBM's range of computers, 2006
- NEC (NIPPON ELECTRIC COMPANY)
- Packard Bell (NEC)
- Figure 20: Packard Bell's range of computers
- SONY
- Figure 21: Sony's range of computers, 2006
- TOSHIBA
- Figure 22: Toshiba's range of computers, 2006
- DISTRIBUTION
- Figure 23: Main computer retailers and number of stores, NI & RoI, 2005
- HIGH-STREET RETAIL CHAINS
- DID Electrical
- DSG Retail Limited
- Currys (DSG)
- Dixons (DSG)
- Expert Irel PC World (DSG)
- Powercity
- INTERNET-BASED RETAILERS
- Amazoncouk
- SPECIALISTS
- Sony Centre
- DIRECT RETAILERS
- Dell Inc
- Time/Tiny
- INDEPENDENT RETAILERS
- A1 Computers
- AB Computers
- Discount Computers
- Nalcro IT Solutions
- COMPONENT RETAILERS
- Dabscom
- E-buyercom
- Marxcomputersie
- THE CONSUMER
- PC AT WORK
- Computer usage at work remains relatively low in both NI and RoI
- Figure 24: Total number of hours using a computer at work, NI & RoI, 2003 & 2005
- Laptop ownership highest among males
- Figure 25: Proportion of people who have a laptop for work by gender, age, socio-economic employment status, NI & RoI, 2003 & 2005
- Laptop ownership prevalent among younger employees
- Potential for growth high in both markets
- Computer usage at work dominated by word processing tasks
- Figure 26: Classification of reason for using computers at work, NI & RoI, 2003 & 2005
- Database activity increasingly common
- Internet usage at work continues to grow
- Figure 27: Proportion of people using work computer to access the Internet by gender, age, socio-economic group and employment status, NI & RoI, 2003 & 2005
- Internet access spans majority of the population
- Internet usage dominated by ABC1s
- Email access more prevalent among men
- Figure 28: Proportion of people using work computer to access emails by gender, age, socio-economic group and employment status, NI & RoI, 2003 & 2005
- Older age groups still cautious about new technology
- Full-time workers more prepared to work from home
- Figure 29: Proportion of people using work computer to work from home by gender, age, socio-economic group & employment status, NI & RoI, 2003 & 2005
- Males more prepared for homework
- ABC1s most inclined to work from home
- PC AT HOME
- Laptop usage increasing in both markets
- Figure 30: Proportion of people whose home computer is a laptop by gender, age, socio-economic group household size and lifestage, NI & RoI, 2003 & 2005
- Youth more inclined to own laptops
- Personal use of laptops reflected in high ownership among independent individuals
- Penetration reaches 50%
- Figure 31: Proportion of people who own a home computer by gender, age, socio-economic group household size and lifestage, NI & RoI, 2003 & 2005
- Ownership among ABs reaches 75%
- Computer expenditure growing
- Figure 32: Hardware expenditure for home use over the last twelve months, NI & RoI, 2003 & 2005
- CD-ROM continues to dominate hardware market
- Figure 33: Type of hardware owned as part of home computer, NI & RoI, 2003 & 2005
- Majority use computer for less than five hours per week
- Figure 34: Amount of time spent using a computer at home, NI & RoI, 2003 & 2005
- The computer becomes increasingly communal
- Figure 35: Main user of home computers, NI & RoI, 2003 & 2005
- Computer lifecycle averaging between two and five years
- Figure 36: Period at which home computer was obtained, NI & RoI, 2003 & 2005
- THE FUTURE
- Technological advances crucial in promoting growth
- Biometrics ensuring future data security
- Thin client technology
- Longer battery life and smaller hard drives ensure portability
- Multimedia computers are the future
- Declining costs set to continue
- Changes to distribution networks continue
- Component distribution channel increasingly important
- FORECAST
- Figure 37: Forecast of PC market value by retail sales, by population (15-54) & PDI, NI & RoI, 2005-09
- APPENDIX: RESEARCH METHODOLOGY
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