Table of Contents IDC Opinion In This Study
Methodology
Executive Summary Situation Overview
PPT Market Overview
What is PTT and How Does it Work?
Figure: PTT Calling Scenario
Can the Successful Nextel Case be Mirrored in Europe?
Market Strategies
PTT Services in Europe?
Figure: Development of PTT Adaptation
Drivers:
Inhibitors:
SMS and PTT services can they compare
Why Standardize PTT Services
Billing and Pricing PTT Services
Market Segments
Target Markets
Figure: PTT Market Overview 2005?2009 Future Outlook
Vendor Profiles
Handsets Manufacturers
Mobile operators
Other Players
Forecast and Assumptions
PTT Market Forecast
Forecast assumptions
Table: Key Forecast Assumptions for the Western European Mobile Applications, 2004-2009
Figure: PTT Users vs. SMS Users in Western Europe
Table: Western European PTT Users, 2004-2009 (000)
Table: Western European PTT Annual Spending, 2004-2009 Essential Guidance
Actions to Consider
IDC Recommendations Learn More
Related Research
Appendix
Technology Definitions
Table: Currency Exchange
Synopsis