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A New Payment Model for Recorded Music

Published Date: October 2007
Published By: Generator Research Limited
Page Count: 22
Order Code: R625-661
 
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CONTENTS
BACKGROUND
RELATED REPORTS
CONTEXT
PRICING LISTENING TIME
APPROACH 1: COMMERCIAL RADIO
Method
Music Service Application
APPROACH 2: MUSIC EXPENDITURE & LISTENING BEHAVIOUR
Music Expenditure
Listening Behaviour
Results
APPROACH 3: SUBSCRIPTION AFFORDABILITY
SUMMARY
REVENUE MODELS
MODEL (A): PAY TO ACQUIRE MUSIC
Explanation of Approach
Summary
MODEL (B): PAY WHEN LISTEN TO MUSIC
Hosted Acquisition (Type A)
P2P Acquisition (Types B1 and B2)
Piracy
Listening Behaviour
Retail Price per Listening Hour
Summary
COMPARATIVE RESULTS
ASSUMPTIONS
Upside
Downside
UNMODELLED EFFECTS
Upside
Downside
Publishing Royalties
CASHFLOW
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