Pet Care Services in the U.S., 3rd Edition: Riding the Multiservice, Premium/Luxury and Corporate Waves

Published Date: July 2009 Published By: Packaged Facts Page Count: 289 Order Code: R567-775 $3,500.00   Online Download $7,000.00   Global Site License $3,900.00   Hard Copy Mail Delivery $4,300.00   Online Download plus 1 Hard Copy   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Chapter 1: Executive Summary Introduction Scope of Report Category Overlap and Market Quantification Report Methodology Market Trends Pet Care Services Market at $23 Billion in 2008 Table 1-1: U.S. Pet Care Services Market Revenues, 2004-2008 (in billions of dollars) Veterinary Services Account for Lion’s Share of Market Figure 1-1: Share of U.S. Pet Care Services Market: By Service Type, 2004 vs. 2008 (percent) Market Outlook Sales to Top $34 Billion in 2013 Competitive Trends Industry “Corporatization” Continues Thousands of Providers Cross-Over Contributing to Multiservice Appeal VCA Antech, PetSmart/Banfield and Petco Continue as Leading Market Consolidators The Independent Pet Specialty Retailer Service Thrust Figure 1-2: Percentage of Pet Specialty Retailers Planning to Add Pet Care Services in Next Year: By Type of Service, 2003-2007 Franchising Altering Pet Services Terrain Service Trends Focus on Veterinary Care Focus on Pet Boarding & Daycare Focus on Pet Grooming Focus on Pet Training Focus on Pet Sitting Consumer Trends Dog/Cat Ownership Rates Edge Up Figure 1-3: Household Penetration Rates for Selected Dog- or Cat- Owning Classifications: 2004 vs. 2008/09 (percent of U.S. households) The Pet Care Service Consumer Figure 1-4: Percent of Pet Owners Who Use Professional Pet Care Services: By Type of Service, February 2009 Usage of Pet Care Services on the Ups Demographics for Use of Dog Care Services Demographics for Use of Cat Care Services Consumer Expenditures on Veterinary and Other Pet Care Services Hit Ten-Year Highs Women Are Primary Pet Care Givers Chapter 2: Market Trends Market Size and Composition Pet Care Services Market at $23 Billion in 2008 Veterinary Services Account for Lion’s Share of Market Table 2-1: U.S. Pet Care Services Market Revenues, 2004-2008 (in billions of dollars) Table 2-2: U.S. Pet Care Services Market Revenues: By Category, 2004 vs. 2008 (in millions of dollars) Figure 2-1: Share of U.S. Pet Care Services Market: By Service Type, 2004 vs. 2008 (percent) Dogs Two-Thirds of Veterinary Market Figure 2-2: Share of Veterinary Visits and of Aggregate Consumer Expenditures on Veterinary Services by Animal Type, 2006 (percent) Figure 2-3: Share of Pet Households by Number of Visits to Veterinarian in Past Year: Total, Dog, Cat, 2006 (percent) Grooming Gaining in Independent Pet Specialty Channel Figure 2-4: Share of Pet Service Sales in Independent Pet Stores: Grooming vs. Other, 2007 vs. 2008 (percent) Table 2-3: Share of Miscellaneous Pet Service Sales in Independent Pet Stores: By Service Type, 2005-2008 (percent) Market Outlook A Solid Foundation Recession Expected to Temper Pet Market Revenues in the Short- Term Table 2-4: Percent of Pet Owners Who Anticipate Spending Less on Pet Services or Pet Food/Supplies in Next 12 Months, February 2009 Veterinary the Least Discretionary Category Figure 2-5: Likely Pet Market Cutbacks, 2008 (percent) Sagging Travel Market a Bad Sign for Boarding Category Human/Animal Bond Supports Higher Spending Figure 2-6: “Consider My Pet(s) Part of the Family”: By Percent of Pet, Dog/Cat, Dog and Cat Owners, February 2009 Table 2-5: Mean Number of Veterinary Visits: By Human/Animal Bond Among Dog and Cat Households, 2006 Table 2-6: Mean Veterinary Expenditures: By Human/Animal Bond Among Dog and Cat Households, 2006 (in dollars) “Convenience Pets” Double-Digit Growth in Veterinary Spending Table 2-7: Average U.S. Household Expenditures on Veterinary Services vs. Other Pet Care Services, 1997, 2002 and 2007 (in dollars) A Growing Range of More Sophisticated Human-Style Options Aging Pet Population Fueling Veterinary Growth Figure 2-7: Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006 (percent) Pet Overweight, Obesity Contribute to Chronic Conditions Pet Insurance Boom a Good Sign for Veterinary Services U.S. Pet Medications Posting Healthy Retail Sales Figure 2-8: U.S. Retail Sales of Pet Medications: 2003, 2007 and 2012 (in billions of dollars) Heavy Competition Also Driving Growth Figure 2-9: Percentage of Pet Specialty Retailers Planning to Add Pet Care Services in Next Year, 2005-2007 (percent) Unprecedented Media and Celebrity Exposure Trade Groups Supporting Market Growth Number of Dog and Cat Households Trending Upward Figure 2-10: Household Penetration Rates for Selected Dog- or Cat- Owning Classifications: 2004 vs. 2008/09 (percent of U.S. households) But Pet Relinquishment Up Due to Recession High-Income Demographics Claiming Larger Share of the Pie Figure 2-11: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Brackets, 1997-2007 (percent) Figure 2-12: Share of U.S. Pet Market Expenditures by Category: $70K+ Income Bracket Households, 1997 vs. 2007 (percent) The Boomer Factor PONK (Pet Owner/No-Kid) Clout Figure 2-13: “Consider My Pet(s) to Be Part of the Family”: PONK Households vs. POWK Households, 2009 (index) Figure 2-14: PONK (Pet Owner/No Kids) Households as Dog/Cat Owners: 2004 vs. 2008 (percent) Market Projections Sales to Top $34 Billion in 2013 Table 2-8: Projected U.S. Pet Care Services Market Revenues, 2004-2008 (in billions of dollars) Table 2-9: Projected U.S. Pet Care Services Market Revenues: By Category, 2008 vs. 2013 (in millions of dollars) Looking Ahead: Trends and Opportunities Chapter 3: Competitive Trends Introduction Industry “Corporatization” Continues Thousands of Providers Table 3-1: Growth in Number of Animal Care and Service Workers in the U.S., 2000-2006 Customer Loyalty Favors Small Operators Increasing Professionalism Advertising Concentrated in Local Media Adding Retail Products to the Mix Cross-Over Contributing to Multiservice Appeal Company Profile: Best Friends Pet Care Focus on Boarding Disney Taps Best Friends for Resort Locations Grooming, Training and More Giving Back VCA Antech, PetSmart/Banfield and Petco Continue as Leading Market Consolidators Table 3-2: PetSmart and Petco: Combined Total Sales vs. Pet Care Service Sales, 2000-2008 (in millions of dollars) Figure 3-1: PetSmart/Petco Share of Boarding/Grooming/Training Market: 2000, 2004 and 2008 (percent) Heavy Advertising Spending Includes Service-Specific Spots The Personnel Crunch Other Chain Store Retailers Sluggish in Services The Independent Pet Specialty Retailer Service Thrust Table 3-3: Pet Care Services in Pet Specialty Stores: Percentage of Shoppers Who Have Used Service or Would Do So If Service Were Available, 2005 Fewer Stores Planning to Add Services Figure 3-2: Percentage of Pet Specialty Retailers Planning to Add Pet Care Services in Next Year: By Type of Service, 2003-2007 Table 3-4: Percentage of Pet Specialty Retailers Planning to Add Pet Care Services: By Type of Service, 2003-2007 Reasons for Slow Down Table 3-5: Percentage of Pet Specialty Retailers Offering Pet Care Services: By Type of Service, 2004-2007 Table 3-6: Pet Specialty Retailer Average Gross Dollar Volume: Total vs. Services, 2001-2007 (in dollars) Table 3-7: Average Sales of Grooming Services by Independent Pet Specialty Retailers, 2005-2008 (in dollars) Table 3-8: Share of Independent Pet Store Pet Supply Sales by Category: 2005-2007 (percent) Figure 3-3: Top Challenges Pet Specialty Retailers Face in Next Two Years: 2007-2008 vs. 2008-2009 (percent) High Margins, Other Benefits Will Continue to Attract Specialty Retailers into Services Fold Figure 3-4: Average Profit Margin for Ancillary Services in Pet Specialty Stores, 2004-2007 (percent) Franchising Altering Pet Services Terrain Company Profile: Pet Butler Franchise Services, Inc Consumer Service and Promotions Pet Travel Services Poised for Growth Pet-Friendly Hotels Pet-Specific Travel Services Pet Transport Services—And a Dedicated Airline Pet Funerary Services Cremation Services Pet Cemeteries and Burial Services Bereavement Services Company Profile: PetSmart, Inc. Store Count Tops 1,100 in 2008 Table 3-10: Number of PetSmart Stores in Operation, 1998-2009 Double-Digit Growth in Pet Services Sales Table 3-11: PetSmart: Total Sales vs. Pet Care Service Sales, 1999- 2008 (in millions of dollars) Impact of Economic Downturn From PETsMART to PetSmart Life-Long Pet Services for Pet Enthusiasts Banfield Veterinary Services The PetSmart Grooming Pitch The PetSmart Training Pitch Boarding and Daycare: PetsHotels and Doggie Day Camps Going Strong Table 3-12: Number of PetsHotels in Operation, 2005-2009 Company Profile: Petco Animal Supplies, Inc Fast-Track Growth Continues Under Private Ownership Table 3-13: Petco Total Sales, 2000-2008 (in millions of dollars) Table 3-14: Number of Petco Stores in Operation, 1998-2009 Petco Goes Private Building Shopper Loyalty Celebrity Tie-Ins Pet Services Growing as a Percentage of Sales Table 3-15: Petco Pet Care Service Sales, 2000-2008 (in millions of dollars) Grooming Services at the Core of Petco’s Service Push Grooming Promotions and Advertising Personnel Recruitment Training Services a High-Growth Area Veterinary Clinics Focus on Basic Wellness, Value Out with Doggie Day Care, in with Pet Sitting and Mobile Grooming Chapter 4: Focus on Veterinary Care A Healthy Growth Category Impact of Recession Business Basics Services Rendered Table 4-1: Services and Selected Product Types Obtained from the Veterinarian by Dog Owners: 2002, 2004, 2006 and 2008 (percent) Table 4-2: Services and Selected Product Types Obtained from the Veterinarian by Cat Owners: 2002, 2004, 2006 and 2008 (percent) Table 4-3: Services and Products Purchased During Most Recent Veterinary Visit by Dog-Owning Households: 1996, 2001 and 2006 (percent) Table 4-4: Services and Products Purchased During Most Recent Veterinary Visit by Cat-Owning Households: 1996, 2001 and 2006 (percent) An Increasingly Female Profession Focus on Services Multiservice Pet Care A Seasonal Business Long Hours, Short Pay Education and Licensing Trade Support Market Consolidation Continues Apace Higher-Ticket Veterinary Care Pet Insurance Helping to Cover Rising Costs Veterinarians Helping to Drive Strong Growth in Pet Medications …But Product Diversion a Major Sore Spot Greater Focus on Geriatric Pet Care Specialized Care for Overweight Pets Pain Management a High Growth Area Breakthrough Drugs Expected to Revolutionize Cancer Therapy Oral Care Now a Major Emphasis Canine Rehabilitation Moving Toward Accreditation Holistic/Alternative Care Controversial But Promising Widening Acceptance of Pet Supplements Hospice Care Another Growing Focus More Veterinarians Emphasizing Bereavement Services Mobile Veterinary Care Company Profile: Banfield, The Pet Hospital PetSmart Is Catalyst to Explosive Growth Diagnostic Capabilities Expanded via New Eklin Alliance Harnessing Technology via New Website and Software Cause Marketing Company Profile: VCA Antech, Inc A National Leader in Pet Hospitals and Diagnostics Table 4-5: VCA Antech Revenues, 1998-2008 (in millions of dollars) Rapid Growth Through Acquisitions Antech Diagnostics and Medical Technology Consumer Marketing Chapter 5: Focus on Pet Boarding & Daycare Top Trends Reflect Key Opportunities in Pet Care Services Overall PCSA Survey Data Chart Major Industry Trends and Characteristics Figure 5-1: Types of Services: By Percentage of Pet Care Facilities Offering, 2009 Independents Still Rule Impact of Economy, Future Prospects Figure 5-2: Average and Median Percentage Increases in Pet Care Service Provider Revenues: By Type of Service, 2008-2009 Figure 5-3: Pet Care Service Provider Revenue Expectations for 2009 (percent) Boarding Basics Employee Retention and Training Forms of Advertising and Promotion Figure 5-4: Percentage of Pet Care Service Providers: By Type of Advertising/Promotions Used, 2009 A Seasonal Business Boarding Kennel Suppliers Multiservice Pet Care Figure 5-5: Types of Services Pet Care Facilities Have Added in Past 5 Years, 2009 (percentage adding) Figure 5-6: Types of Boarding Services Added in Past 5 Years, 2009 (percentage adding) Figure 5-7: Types of Services Pet Care Facilities Expect to Add in 2009 (percentage expecting to add) PetSmart’s PetsHotels Push Continues, But Slows Figure 5-8: Number of PetSmart PetsHotels in Operation: 2005, 2007 and 2009 Pet Specialty Independents Also Tapping In Figure 5-9: Percentage of Pet Specialty Retailers Offering or Planning to Add Boarding Services, 2005-2007 Figure 5-10: Percentage of Pet Specialty Retailers Offering or Planning to Add Daycare Services, 2005-2007 Pure-Play Chains Making National Gains Luxury Boarding Trend Going Full Force “Groom Spa” a Common Luxury Component Figure 5-11: Types of Groom Spa Services Offered by Pet Care Service Providers, 2009 (percent offering) Green Appeals The New Big Thing: Airport Locations Company Profile: Pet Paradise Spa Appeal Economy-Related Promotions Cause-Related Programs Doggie Daycare and Activity Centers Going Strong The Pet Sitting Push Company Profile: Camp Bow Wow Success Despite Recession Webcam Access Goes Mobile Next Up: Home Buddies Pet Sitting Service The Bow Wow Buddies Foundation Chapter 6: Focus on Pet Grooming A Core Pet Care Service Category Grooming Basics Figure 6-1: Grooming Methods Used by Dog Owners, 2006 vs. 2008(percent of dog owners) Groomer Training and Pay Fees and Add-Ons A Seasonal Business Groomer Certification Industry Shows and Competitions The PetSmart/Petco Effect Grooming Trends Among Pet Specialty Independents Table 6-1: Share of Independent Pet Store Pet Grooming Sales by Animal Type: 2005-2008 (percent) Independent Groomers Pushing Back Spa-Style Grooming and Multiservice Facilities Proliferate Adding on Daycare Groomer Specialization Adding on Retail Mobile Grooming Still Growing Figure 6-2: Average Expenses for Dogs: Mobile Grooming vs. Salon Grooming, 2006 vs. 2008 (in dollars) Company Profile: Aussie Pet Mobile Partnering with Disney Encouraging Franchise Opportunities Environmental Initiatives Self-Service Grooming Also Gaining Ground Licensing Debate Continues Chapter 7: Focus on Pet Training Room to Grow Figure 7-1: Percentage of Dog Owners Using Obedience Training Services: 2002, 2004, 2006 and 2008 Training Basics Venues and Numbers Reasons and Methods Benefits Include Strengthened Human/Animal Bond Seasonal Patterns Trainer Education and Certification Clubs and Competitions Off Lead & Natural Pet Magazine Dog Training on a National Scale Company Profile: Bark Busters Innovative Promotional Programs Company Launches Online Store Training Hits New High in Independent Pet Specialty Channel Figure 7-2: Percentage of Pet Specialty Retailers Planning to Add Obedience and/or Agility Training in Next Year, 2004-2007 Internet an Ever Important Market Component Chapter 8: Focus on Pet Sitting Prospects Remain Strong Figure 8-1: Usage of Pet Sitting at Home by Dog and Cat Owners in Past Six Months: 2002, 2004, 2006 and 2008 (percent of pet owners who use any service) National Trade Associations Pet Sitters International The National Association of Professional Pet Sitters Other Industry Resources Pet Sitting Basics Fetch! Pet Care Franchisor Taking Pet Sitting National Servicing Pets with Special Needs Strategic Partnerships with Petco and AAA Weathering the Recession Camp Bow Wow Tapping into Pet Sitting Regional Operations Also Expanding Pet Specialty Retailers, Service Providers Weighing In Pet Taxi Services Popular in Major Urban Areas Chapter 9: Consumer Trends Pet Ownership Trends and Demographics The Simmons Survey System Half of Households Own Dogs or Cats Table 9-1: Dog and Cat Ownership in the United States, 2008/09(percent and number of U.S. households) Dog/Cat Ownership Rates Edge Up Table 9-2: Dog and Cat Ownership in the United States: 2004, 2006 and 2008/09 (percent and number of U.S. households) Figure 9-1: Household Penetration Rates for Selected Dog- or Cat- Owning Classifications: 2004 vs. 2008/09 (percent of U.S. households) The Multiple-Pet Trend Table 9-3: Dog and Cat Ownership in the United States: By Number of Pets Owned, 2004 vs. 2008/09 (percent of U.S. households) Dog and Cat Owner Demographics Figure 9-2: Dog or Cat Ownership Rates by Age Bracket, 2004 vs. 2008/09 (percent of U.S. households) Table 9-4: Demographic Overview for Selected Pet Classifications, 2008/09 (percent of U.S. households) Table 9-5: Demographics for Keeping Pet Dogs, 2008/09 (percent, number and index among U.S. households) Table 9-6: Demographics for Keeping Pet Cats, 2008/09 (percent, number and index among U.S. households) Pet Owners as Consumers Household Purchasing of Pet Supplies by Retail Outlet Type Table 9-7: Dog Owner and Cat Owner Purchasing of Pet Products by Retail Channel: Total Purchasers and Sole Channel Purchasers, 2004 vs. 2008/09 (U.S. dog- or cat-owning households) Table 9-8: Demographic Overview for Selected Pet Product Retail Channels, 2008/09 (U.S. dog- or cat-owning households) Pet Owners Are Internet-Prone Figure 9-3: Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2008/09 (percent and index for U.S. dog or cat owners) Figure 9-4: Dog or Cat Owners as Consumers: Selected Media & Marketing Psychographics, 2008/09 (percent and index for U.S. dog or cat owners) Not So “Green” Figure 9-5: Dog or Cat Owners as Consumers: Selected “Green” Psychographics, 2008/09 (percent and index for U.S. dog or cat owners) The Pet Care Service Consumer Overall Usage Rates for Dog and Cat Care Services Figure 9-6: Percent of Pet Owners Who Use Professional Pet Care Services: By Type of Service, February 2009 Usage of Pet Care Services on the Ups Figure 9-7: Percentage of Dog Owners and Cat Owners Using Pet Care Services in Past Six Months: 2002, 2004, 2006 and 2008 (percent of total dog or cat owners) Usage Rates for Professional Dog Care Services Figure 9-8: Percent of Dog Owners Who Use Dog Care Services: By Type of Service, February 2009 Table 9-9: Use of Dog Care Services by Number of Dogs Owned, February 2009 (percent) Table 9-10: Use of Dog Care Services by Level of Agreement with Statement, “I Consider My Pets to Be Part of the Family,” February 2009 (percent) Growth/Decline in Dog Care Service Use by Type Table 9-11: Selected Pet Care Services Used by Dog Owners in Past Six Months, 2004, 2006 and 2008 (percent of dog owners who use any service) Demographics for Use of Dog Care Services Retail Shopping Patterns and Use of Dog Care Services Table 9-12: Selected Demographics for Use of Dog Care Services, February 2009 (percent and index) Table 9-13: Use of Dog Care Services by Retail Outlets Shopped for Pet Products, February 2009 (percent) Table 9-14: Use of Dog Care Services by Types of Natural/Organic Dog Products Purchased, February 2009 (percent and index) Table 9-15: Use of Dog Care Services by Types of Specialty Dog Food Formula Purchased, February 2009 (percent and index) Impact of Economic Downturn on Use of Dog Care Services Table 9-16: Use of Dog Care Services by Agreement or Disagreement with Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12 Months,” February 2009 (percent) Consumer Patterns for Veterinary Services Table 9-17: Use of Veterinary Services by Number of Dogs Owned, February 2009 (percent) Table 9-18: Dog Owner Use of Veterinary Services by Level of Agreement with Statement, “I Consider My Pets to Be Part of the Family,” February 2009 (percent) Table 9-19: Selected Dog Owner Demographics for Use of Veterinary Services, February 2009 (percent and index) Table 9-20: Dog Owner Use of Veterinary Services by Retail Outlets Shopped for Pet Products, February 2009 (percent) Table 9-21: Use of Veterinary Services by Types of Natural/Organic Dog Products Purchased, February 2009 (percent and index) Table 9-22: Use of Veterinary Services by Types of Specialty Dog Food Formula Purchased, February 2009 (percent and index) Table 9-23: Dog Owner Use of Veterinary Services by Agreement or Disagreement with Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12 Months,” February 2009 (percent) Dog Owner Criteria for Choosing a Veterinarian Consumer Patterns for Non-Veterinary Dog Care Services Table 9-24: Reason for Choosing the Veterinarian Seen at the Most Recent Veterinary Visit by Dog-Owning Households: 1996, 2001 and 2006 (percent) Table 9-25: Use of Non-Veterinary Dog Care Services by Number of Dogs Owned, February 2009 (percent) Table 9-26: Use of Non-Veterinary Dog Care Services by Level of Agreement with Statement, “I Consider My Pets to Be Part of the Family,” February 2009 (percent) Table 9-27: Selected Demographics for Use of Non-Veterinary Dog Care Services, February 2009 (percent and index) Table 9-28: Use of Non-Veterinary Dog Care Services by Retail Outlets Shopped for Pet Products, February 2009 (percent) Table 9-29: Use of Non-Veterinary Dog Care Services by Types of Natural/Organic Dog Products Purchased, February 2009 (percent and index) Table 9-30: Use of Non-Veterinary Dog Care Services by Types of Specialty Dog Food Formula Purchased, February 2009 (percent and index) Table 9-31: Use of Non-Veterinary Dog Care Services by Agreement or Disagreement With Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12 Months,” February 2009 (percent) Demographics for Dog Grooming Services Demographics for Dog Tending Services Table 9-32: Selected Demographics for Use of Professional Dog Grooming Services, February 2009 (percent and index) Table 9-33: Selected Demographics for Use of Professional Dog Boarding, Daycare, Sitting or Walking Services, February 2009 (percent and index) Usage Rates for Professional Cat Care Services Figure 9-9: Percent of Cat Owners Who Use Professional Cat Care Services: By Type of Service, February 2009 Table 9-34: Use of Professional Cat Care Services by Number of Cats Owned, February 2009 (percent) Table 9-35: Use of Professional Cat Care Services by Level of Agreement with Statement, “I Consider My Pets to Be Part of the Family,” February 2009 (percent) Growth/Decline in Cat Care Service Use by Type Table 9-36: Selected Pet Care Services Used by Cat Owners in Past Six Months, 2004, 2006 and 2008 (percent of cat owners who use any service) Demographics for Use of Cat Care Services Cat Owner Criteria for Choosing a Veterinarian Retail Pet Product Shopping Patterns and Use of Cat Care Services Table 9-37: Selected Demographics for Use of Professional Cat Care Services, February 2009 (percent and index) Table 9-38: Selected Cat Owner Demographics for Use of Veterinary Services, February 2009 (percent and index) Table 9-39: Reason for Choosing the Veterinarian Seen at the Most Recent Veterinary Visit by Cat-Owning Households: 1996, 2001 and 2006 (percent) Table 9-40: Use of Professional Cat Care Services by Retail Outlets Shopped for Pet Products, February 2009 (percent) Table 9-41: Use of Professional Cat Care Services by Types of Natural/Organic Cat Products Purchased, February 2009 (percent and index) Table 9-42: Use of Professional Cat Care Services by Types of Specialty Cat Food Formula Purchased, February 2009 (percent and index) Impact of Economic Downturn on Use of Cat Care Services Table 9-43: Use of Professional Cat Care Services by Agreement or Disagreement with Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12 Months,” February 2009 (percent) Pet Care Consumer Spending Patterns Consumer Expenditures on Veterinary and Other Pet Care Services Hit Ten-Year Highs Table 9-44: Average U.S. Household Expenditures on Veterinary and Pet Care Services, 1997-2007 (in dollars) Surgical Visits Top Dog and Cat Expense List Table 9-45: Pet Care Service Average Expenses for Dogs by Service Type, 2000-2008 (in dollars) Table 9-46: Pet Care Service Expenses for Cats by Service Type, 2000-2008 (in dollars) Demographic Patterns in Consumer Spending $70K+ Households Account for More Than Three-Fifths of Aggregate Expenditure Figure 9-10: $70K+ Income Household Share of Average U.S. Household Expenditures on Veterinary Services and Pet Care Services, 1997 vs. 2007 (percent) Table 9-47: Average U.S. Household Expenditures on Veterinary Services: $70K+ Income Households vs. All U.S. Households, 1997-2007 (in dollars) Table 9-48: Average U.S. Household Expenditures on Pet Care Services: $70K+ Income Households vs. All U.S. Households, 1997-2007 (in dollars) Spending by Education Level and Age Bracket Table 9-49: Share of U.S. Household Expenditures on Veterinary Services and Spending Index: By Education Level, 2001, 2004 and 2007 (percent and index) Table 9-50: Share of U.S. Household Expenditures on Pet Care Services and Spending Index: By Education Level, 2001, 2004 and 2007 (percent and index) Table 9-51: Share of U.S. Household Expenditures on Veterinary Services and Spending Index: By Age of Householder, 2001, 2004 and 2007 (percent and index) Table 9-52: Share of U.S. Household Expenditures on Pet Care Services and Spending Index: By Age of Householder, 2001, 2004 and 2007 (percent and index) Spending by Region Table 9-53: Share of U.S. Household Expenditures on Veterinary Services and Spending Index: By Region, 2001, 2004 and 2007 (percent and index) Table 9-54: Share of U.S. Household Expenditures on Pet Care Services and Spending Index: By Region, 2001, 2004 and 2007 (percent and index) Spending by Household Type and Race/Ethnicity Table 9-55: Share of U.S. Household Expenditures on Veterinary Services and Spending Index: By Household Type, 2001, 2004 and 2007 (percent and index) Table 9-56: Share of U.S. Household Expenditures on Pet Care Services and Spending Index: By Household Type, 2001, 2004 and 2007 (percent and index) Table 9-57: Share of U.S. Household Expenditures on Veterinary Services and Pet Care Services and Spending Index: By Race/Ethnicity, 2007 (percent and index) Women Are Primary Pet Care Givers Fleishman-Hillard Pet Spending Survey Identifies Possible Recession-Related Cutbacks Likelihood of Cutting Back on Pet Market Expenditures by Type of Expenditure and Demographic Group Figure 9-11: Likely 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