• Analysis And Summary:
• Introduction
• Methodology
• Sales Trends
• Market Composition
• Market Environment
• Industry Structure
• The Consumer

Section II: The Overall U.S. Market For Pet Foods

• Analysis And Summary:
• Manufacturers’ Sales: Historical
• Overall Sales
• Dog Food
• Cat Food
• Other Pet Foods
• Manufacturers’ Sales: Forecast
• Overall Sales
• Dog Food
• Cat Food
• Other Pet Foods
• Retail Sales: Historical
• Overall Sales
• Dog Food
• Cat Food
• Other Pet Foods
• Retail Sales: Forecast
• Overall Sales
• Dog Food
• Cat Food
• Other Pet Foods
• Market Composition: By Product Category
• Market Composition: By Distribution Channel
• Marketer Rankings
• New Product Trends
• Tables:
• U.S. Manufacturers’ Sales Of Pet Food, By Category
• Projected U.S. Manufacturers’ Sales Of Pet Food, By Category
• U.S. Retail Sales Of Pet Food, By Category
• Projected U.S. Retail Sales Of Pet Food, By Category
• Product Mix Of The U.S. Retail Pet Food Market
• Projected Contribution To Pet Food Retail Sales, By Category And
• Segment
• U.S. Retail Sales Of Dog And Cat Food, By Outlet
• Retail Market For Dog And Cat Food, By Company
• Number Of New Pet Food Product Introductions
• Selected New Pet Food Product Introductions

Section III: The U.S. Dog Food Market

• Analysis And Summary:
• Manufacturers’ Dog Food Sales: Historical
• Overall Sales
• Canned Dog Food
• Dry Dog Food
• Dog Treats
• Soft-Dry Dog Food
• Semimoist Dog Food
• Manufacturers’ Dog Food Sales: Forecast
• Overall Sales
• Canned Dog Food
• Dry Dog Food
• Dog Treats
• Soft-Dry Dog Food
• Semimoist Dog Food
• Retail Dog Food Sales: Historical
• Overall Sales
• Canned Dog Food
• Dry Dog Food
• Dog Treats
• Soft-Dry Dog Food
• Semimoist Dog Food
• Retail Dog Food Sales: Forecast
• Overall Sales
• Canned Dog Food
• Dry Dog Food
• Dog Treats
• Soft-Dry Dog Food
• Semimoist Dog Food
• Dog Food Market Composition: By Product Segment
• Brand Shares
• Canned Dog Food
• Dry Dog Food
• Dog Treats
• Soft-Dry Dog Food
• Semimoist Dog Food
• Private-Label Dog Food
• Tables:
• U.S. Manufacturers’ Sales Of Dog Food, By Product Form
• Projected U.S. Manufacturers’ Sales Of Dog Food, By Product Form
• U.S. Retail Sales Of Dog Food, By Product Form
• Projected U.S. Retail Sales Of Dog Food, By Product Form
• Product Mix Of The U.S. Retail Dog Food Market
• U.S. Canned Dog Food Retail Sales, By Brand
• U.S. Dry Dog Food Retail Sales, By Brand
• U.S. Dog Treat Retail Sales, By Brand
• U.S. Soft-Dry Dog Food Retail Sales, By Brand
• U.S. Semimoist Dog Food Retail Sales, By Brand
• Private-Label Dog Food

Section IV: The U.S. Cat Food Market

• Analysis And Summary:
• Manufacturers’ Cat Food Sales: Historical
• Overall Sales
• Canned Cat Food
• Dry Cat Food
• Cat Treats
• Semimoist Cat Food
• Manufacturers’ Cat Food Sales: Forecast
• Overall Sales
• Canned Cat Food
• Dry Cat Food
• Cat Treats
• Semimoist Cat Food
• Retail Cat Food Sales: Historical
• Overall Sales
• Canned Cat Food
• Dry Cat Food
• Cat Treats
• Semimoist Cat Food
• Retail Cat Food Sales: Forecast
• Overall Sales
• Canned Cat Food
• Dry Cat Food
• Cat Treats
• Semimoist Cat Food
• Cat Food Market Composition: By Product Segment
• Brand Shares
• Canned Cat Food
• Dry Cat Food
• Cat Treats
• Semimoist Cat Food
• Private-Label Cat Food
• Tables:
• U.S. Manufacturers’ Sales Of Cat Food, By Product Form
• Projected U.S. Manufacturers’ Sales Of Cat Food, By Product Form
• U.S. Retail Sales Of Cat Food, By Product Form
• Projected U.S. Retail Sales Of Cat Food, By Product Form
• Product Mix Of The U.S. Retail Cat Food Market
• U.S. Canned Cat Food Retail Sales, By Brand
• U.S. Dry Cat Food Retail Sales, By Brand
• U.S. Cat Treat Retail Sales, By Brand
• U.S. Semimoist Cat Food Retail Sales, By Brand
• Private-Label Cat Food

Section V: Factors Impacting Demand

• Analysis And Summary:
• Elevation Of Pets To Near-Human Status
• Overall Trends
• Baby Boomers Now Heads Of Households
• Graying Of America
• Generation X
• Generation Y
• Women In The Workforce
• Therapeutic Value Of Pets
• The Dog Population
• Popular Dog Breeds
• The Cat Population
• Popular Cat Breeds
• The Dog/Cat Mix
• Other Pet Populations
• Overall Trends
• Fish
• Birds
• Small Mammals
• Reptiles/Amphibians
• Inter-Outlet Competition
• Outlook, By Category/Segment
• Overall Trends
• Dog Food
• Cat Food
• Other Pet Foods
• Supply Factors
• Weather
• Blights And Contaminations
• Number Of Pet Owners
• The Impact Of Demographics On Pet Ownership
• Gender
• Age
• Education
• Marital Status
• Household Income
• Marketing Region
• Number Of Dog And Cat Food Users
• Gender Of Dog And Cat Food Users
• Frequency Of Dog And Cat Food Use
• Media Usage, By Age Group
• Tables:
• U.S. Population Trends And Projections, By Age Group
• Age Distribution Of The U.S. Population
• U.S. Per Capita Disposable Personal Income
• Female Employment Trends
• Profile Of Trends In U.S. Dog Ownership
• Leading Dog Breeds
• Profile Of Trends In U.S. Cat Ownership
• Leading Cat Breeds
• Pet Ownership
• U.S. Dog And Cat Food Use, By Product Type And User Gender
• U.S. Frequency Of Dog And Cat Food Use, By Product Type
• Media Usage, By Age Group
• Dog And Cat Owners, By Age Group

Section VI: The Internet

• Analysis And Summary:
• Internet User Profile
• Internet Use
• Pet Food E-Commerce
• Tables:
• Internet User Profile
• How Often Consumers Used Internet To Find Pet Information In The Past Year
• The Kind Of Pet Information Searched For On The Internet
• E-Commerce Revenues For Pet Food
• E-Commerce Revenues For Pet Food, By Type

Section VII: Distribution

• Analysis And Summary:
• Overview
• The Retail Scene Shapes Competition
• Pet Food Market Composition: By Outlet
• Dog Food Market Composition: By Outlet
• Dog Food Retail Margins
• Cat Food Market Composition: By Outlet
• Cat Food Retail Margins
• Specialty Retailers’ Margins And Turnover
• Data Source
• Specialty Margins
• Specialty Turnover
• Dog Food Brand Presence
• Cat Food Brand Presence
• Brand Presence For Fish, Bird, Reptile, And Small Mammal Foods
• Tables:
• Total Pet Food Distribution, By Retail Channel
• Dog Food Distribution, By Retail Channel
• Cat Food Distribution, By Retail Channel
• U.S. Pet Specialty Retailers’ Inventory Turnover, By Product
• Retailers’ Average Gross Profit Margins In The U.S. Pet Specialty Channel
• Brand Leaders In Pet Food Categories
• Volume Sales Of Pet Food, By Type
• Average Number Of Dog Food Items Per Channel, By Type
• Average Number Of Cat Food Items Per Channel, By Type
• Types Of Dog Food Purchased
• Types Of Cat Food Purchased

Section VIII: Advertising And Promotion

• Analysis And Summary:
• Advertising Expenditures
• Overall Trends
• Ralston Purina
• Mars
• Nestle
• Colgate-Palmolive
• Iams
• Dad’s
• H.J. Heinz
• Consumer Advertising Positioning
• Overall Trends
• Taste
• Nutrition
• Quality Or Purity Of Ingredients
• Professional Endorsement
• Natural Formulation
• Lifestage Formulation
• Dental Care
• Consumer Promotions
• Overall Trends
• Couponing
• Two-For-One Offers
• Bonus Product
• Contests
• Merchandise Offers
• Pet Adoption Programs
• Donated Police Dogs
• Pet Food Labeling Requirements
• Tables:
• U.S. Pet Food Marketers’ Consumer Advertising Expenditures:
• Company Totals
• U.S. Pet Food Marketers’ Consumer Advertising Expenditures: 20 Top Brands
• U.S. Pet Food Marketers’ Consumer Advertising Expenditures, By Company And Brand

Section IX: Producer Price Trends

• Analysis And Summary:
• Overview
• Dog And Cat Food
• Dog Food
• Overall Price Trends
• Canned Dog Food, Ration-Type
• Dry/Semimoist Dog Food, Packages Under 25 Pounds
• Dry/Semimoist Dog Food, Packages Over 25 Pounds
• Cat Food
• Overall Price Trends
• Canned Cat Food, Meat-Based
• Canned Cat Food, Ration-Type
• Dry Cat Food
• Tables:
• Producer Price Indexes For Dog And Cat Foods, By Type
• Producer Price Indexes For Dog Foods, By Type
• Producer Price Indexes For Cat Foods, By Type

Section X: Foreign Trade

• Analysis And Summary:
• Foreign Trade Balance
• Overall Import Trends
• Dog Food And Cat Food
• Alfalfa Meal, Pellets, And Cubes
• Safflower Seed
• Overall Export Trends
• Dog Food And Cat Food
• Alfalfa Meal, Pellets, And Cubes
• Safflower Seed
• Tallow Forbidden In Europe
• Tables:
• Total Value Of Imports And Exports Of Pet Food
• U.S. Imports Of Dog And Cat Food For Retail Sale
• U.S. Imports Of Alfalfa (Lucerne) Cubes, Sun-Cured
• U.S. Imports Of Alfalfa (Lucerne) Cubes, Dehydrated
• U.S. Imports Of Alfalfa (Lucerne) Meal And Pellets, Sun-Cured
• U.S. Imports Of Alfalfa (Lucerne) Meal And Pellets, Dehydrated
• U.S. Imports Of Safflower Seed, Whether Or Not Broken
• U.S. Exports Of Dog And Cat Food For Retail Sale
• U.S. Exports Of Pet Food For Retail Sale, Except Dog And Cat Food
• U.S. Exports Of Alfalfa (Lucerne) Meal And Pellets, Dehydrated
• U.S. Exports Of Alfalfa (Lucerne) Cubes, Dehydrated
• U.S. Exports Of Alfalfa (Lucerne) Meal And Pellets, Sun-Cured
• U.S. Exports Of Alfalfa (Lucerne) Cubes, Sun-Cured
• U.S. Exports Of Safflower Seeds, Whether Or Not Broken

Section XI: Industry Structure

• Analysis And Summary:
• Manufacturer/Marketer Population
• Types Of Companies Involved
• Manufacturing Establishments
• Operating Structure Of The Dog And Cat Food Industries
• Overall
• Value Added By Manufacture
• Vertical Integration Index
• Employment Structure
• Labor Costs
• Costs Of Living Index For Production Workers
• Labor Productivity
• New Capital Expenditures
• Ending Inventories
• Tables:
• Operating Structure Of The Dog And Cat Food Industry
• Gross Operating Margin In The Dog And Cat Food Industry
• Value Added By Manufacture In The Dog And Cat Food Industry
• Vertical Integration Index For The Dog And Cat Food Industry
• Employment Structure Of The Dog And Cat Food Industry
• Total Labor Costs In The Dog And Cat Food Industry
• Average Hourly Earnings Of The Production Workers In The Dog And Cat Food Industry
• Cost Of Living Index For Production Workers In The Dog And Cat Food Industry
• Labor Productivity In The Dog And Cat Food Industry
• Indexes Of Real Labor Productivity In The Dog And Cat Food Industry
• New Capital Expenditures By The Dog And Cat Food Industry
• Plant Vs. Equipment Expenditures By The Dog And Cat Food Industry
• Ending Inventories In The Dog And Cat Food Industry
• Dog And Cat Food Establishments, By Number Of Employees
• Explanation Of Terms
• The Plant Manager’s Workbook:
• How To Use This Section
• Gathering Your Data
• Developing Your Ratios
• How Does Your Plant Stack Up?

Section XII: Competitor Profiles

• Introduction
• Best Feeds And Farm Supplies Inc.
• Colgate-Palmolive Co.
• Financial Performance
• Company Structure
• Company Facilities
• Market Stance
• Market Stance: International
• Company Restructuring Plan
• Other Colgate Products
• Consolidated Pet Foods Inc.
• Dad’s Products Company, Inc.
• Company Structure
• Market Stance
• Doane Pet Care Co.
• Company Structure
• Market Stance
• Acquired Interest In North American Pet Products Inc.
• Hartz Group Inc.
• H.J. Heinz Company
• Financial Performance
• Company Structure
• Market Stance: Domestic And International
• Heinz Reorganization: Project Millennia
• Iams Company
• Market Stance
• Financial Performance
• Kaytee Products, Inc.
• Market Stance
• Company Facilities And Products
• Lafeber Company
• Mars Inc.
• Financial Performance
• Company Structure
• Nabisco Group Holdings Corp.
• Financial Performance
• Company Structure
• Famous Nabisco Labels
• Merger With Philip Morris
• Nestle S.A.
• Financial Performance
• Company Structure
• Market Stance
• Mergers And Acquisitions
• Petco Animal Supplies, Inc.
• Company Structure
• Market Stance
• Petsmart Inc.
• Company Structure
• Partnership With Hasbro
• Pfizer Inc.
• Company Structure
• Market Stance
• Ralston Purina Company
• Financial Performance
• Company Structure
• Market Stance
• Mergers And Acquisitions
• Royal Canin
• Spectrum Pet Foods, Inc.
• Company Facilities
• Company Products
• Veterinary Centers Of America, Inc.

Section XIII: Industry Directories

• Introduction
• Directory Of Dog And Cat Food Manufacturers
• Directory Of Other Prepared Feed Manufacturers
• Directory Of Pet Food Wholesalers