U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic

U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times

Published Date: March 2009

Published By: Packaged Facts

Page Count: 92

Order Code: R567-772

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Chapter 1: Introduction: Overview
Chapter 2: Humanization: More Than a Trend; A Three-Pronged Movement; Figure 2-1: “Consider My Pet(s) Part of the Family”: By Percent of Pet, Dog/Cat, Dog and Cat Owners, February 2009; Table 2-1: Mean Number of Veterinary Visits: By Human/Animal Bond Among Dog and Cat Households, 2006; Table 2-2: Mean Veterinary Expenditures: By Human/Animal Bond Among Dog and Cat Households, 2006 (in dollars); Illustration 2-1: Jakks Pacific’s White Bites Oral Care Dog Treats with Arm & Hammer Baking Soda; Illustration 2-2: Bissell Website Banner for New Pet Lovers Products Collection; Illustration 2-3: Consumer Advertising for Procter & Gamble’s New Febreze Pet Odor Eliminator Extensions; Illustration 2-4: Consumer Advertising for Dr. Harvey’s Handmade Biscotti for Dogs; Illustration 2-5: Trade Advertising for Bamboo’s New CatToids and DogToids Breath Mints; Illustration 2-6: Trade Advertising for Spa Lavish Your Pet’s Botanical Grooming Collections; A Societal Shift
Chapter 3: Health and Wellness: The Ultimate Value Appeal; Natural/Organic/Holistic Products; Figure 3-1: Seasonal Pattern of Pet Product Sales in the Natural Supermarket Channel: January 2005-December 2007 (in dollars); Table 3-1: Percent of Pet Owners Who Purchased Natural/Organic Pet Products in Last 3 Months: Dog Owners vs. Cat Owners, February 2009 (percent of U.S. dog or cat owners); Table 3-2: Percent of Pet Owners Who Would Buy More Natural/Organic Pet Products If They Were More Available or More Affordable, February 2009 (percent of U.S. dog or cat owners); Figure 3-2: U.S. Retail Sales of Natural and Organic Pet Products: 2003, 2007 and 2012 (in millions of dollars); Functional Products; Figure 3-3: Percent of Pet Owners Who Purchased Specialty Formula Dog or Cat Food in Last 3 Months: Dog Owners vs. Cat Owners, February 2009 (percent of U.S. dog or cat owners); Table 3-3: Household Purchasing of Light/Weight Management and Senior Dry and Canned Dog and Cat Food: 2004 vs. 2008 (percent of U.S. households with dogs or cats); Figure 3-4: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: 2003, 2007 and 2012 (in millions of dollars); Figure 3-5: U.S. Retail Sales of Pet Medications: 2003, 2007 and 2012 (in billions of dollars); Holistic Labeling; Pet Services Riding Pet Health Wave; Figure 3-6: Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006; Complimentary/Holistic Pet Care; Figure 3-7: Attitudes About Alternative/Self-Care: Dog and Cat Owners, 2008 (index); The Pet Insurance Boom; Ethical/Green Interest, Appeals; Figure 3-8: Dog or Cat Owners as Consumers: Selected “Green” Psychographics, 2008 (percent and index for U.S. dog or cat owners)
Chapter 4: Competition: Overview/Market Structure; Figure 4-1: Percent of Dog Owners Who Used Pet Services in Last 12 Months: February 2009; Figure 4-2: Percentage Share of U.S. Pet Market Retail Sales by Category: 2004, 2008 and 2013; Figure 4-3: PetSmart and Petco: Share of Pet Grooming, Boarding and Training Sales: 2000, 2005 and 2010 (percent); A New Mid-Sized National Chain?; Additional Market Consolidation; Table 4-1: PetSmart and Petco Combined Sales: 2000-2008 (in millions of dollars); Table 4-2: Timeline of U.S. Pet Product Marketer and Brand Acquisitions and Sales: 2001-2009; Franchising Altering Pet Services Terrain; Celebrity Marketing; Media Trends; Figure 4-4: Dog or Cat Owners as Consumers: Selected Media & Marketing Psychographics, 2008 (percent and index for U.S. dog or cat owners); Illustration 4-1: Email Coupon for S.C. Johnson & Son’s New Pledge Fabric Sweeper for Pet Hair; Illustration 4-2: Petco Coupon Mailer Featuring Halo Purely for Pets; Retail Trends; Table 4-3: Household Purchasing of Pet Products by Retail Channel: Total Purchasers and Sole Purchasers, 2006 vs. 2008 (percent of U.S. households with pets); Table 4-4: Percent of Pet Owners Who Do or Do Not Anticipate Spending Less on Pet Foods/Supplies in the Next 12 Months: By Retail Channel Always or Often Shopped, February 2009; Table 4-5: Indices for Spending Level Expectations for Pet Food/Supplies in the Next 12 Months: By Retail Channel Always or Often Shopped for Pet Products, February 2009; Table 4-6: Percent of Pet Owners Who Purchase Pet Food/Supplies by Retail Channel: Always, Often, Occasionally, February 2009 (percent of U.S. pet owners); Figure 4-5: Attitudes About Healthcare Brands: Dog and Cat Owners vs. U.S. Adults Overall, 2008 (percent); Internet Potential; Figure 4-6: Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2008 (index for U.S. dog or cat owners)
Chapter 5: Consumer Demographics: Number of Dog and Cat Households Trending Upward; Figure 5-1: Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2003 vs. 2008 (percent of U.S. dog- or cat-owning households); Premium Demographics; Figure 5-2: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Brackets, 1997-2007 (percent); Figure 5-3: Share of U.S. Pet Market Expenditures by Category: $70K+ Income Bracket Households, 1997 vs. 2007 (percent); The Boomer Factor; Figure 5-4: Dog or Cat Ownership Rates by Age Bracket: 2003 vs. 2008 (percent of U.S. households); Figure 5-5: Share of Total U.S. Population Growth for Selected Age Brackets: 2007-2015 (percent); PONK (Pet Owner/No-Kid) Clout; Figure 5-6: Two-Adult Households/No Kids as Pet Owners: 2003 vs. 2008 (percent); Ethnic Energy; Illustration 5-1: President Obama Promoting Shelter Adoption on the Cover of Tails Magazine, February 2009

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